CMOs Anonymous

In this episode of CMOs Anonymous , we sit down with Tony Gruebner , current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting...

We heckled James Hurman when he was teaching his WARC Mastering Advertising Effectiveness course to get him on the pod. Now he's agreed, we've peaked early with the most prestigious guest we'll likely ever see.  If you don't know James Hurman, he's your favourite marketer's favourite marketer. He's been named the number one planner on god's green earth, auth...

"Nobody has got it right." We speak to Nina Putica, former Marketing Director at Braze and current Head of Marketing at Weel (yes, we recorded this a long time ago), about marketing during motherhood, thriving in Australian MarComms as an ESL speaker, and B2B measurement hills worth dying on. Join to hear us get into the weeds about B2B attribution, path to purchase, and tying inbound le...

"…if you do that properly the customer will build the brand for you…"  Steffen Daleng was named  among the 20 Top People in Ecommerce in 2021, 2022, and 2023. In 2022, he was also named CEO Magazine’s Marketing Executive of the year and listed as one of Australia’s Top 50 CMOs. In 2024, he received perhaps his highest honour: appearing on CMOs Anonymous to get peppered with branding quan...

CMOs Anonymous is insider intel for Australia’s future CMOs. Our podcast interviews Aussie marketers at the top of their game, sharing vulnerable stories about what they’ve learned about marketing, branding, effectiveness, leadership, and — often more importantly — marketing branding effectiveness to company leadership. More than generic edutainment, CMOs Anonymous takes our audience on the vulner...