Christian Banach
CMO Journeys
CMO Journeys is a podcast from NextBigWin featuring conversations with the marketing leaders behind today’s most recognizable brands, including Princess Cruises, White Castle, and Ruby Tuesday. Hosted by Christian Banach , Founder and Chief Growth Officer of NextBigWin, each episode explores the personal and professional journeys that brought today’s CMOs to the C-suite — from the pivotal career decisions and mentors that shaped them to the lessons learned along the way. The conversation then turns to the realities of leading modern marketing organizations, including the mandates CMOs are driv...
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Autor
Christian Banach
Kategorie
Podcast-Website
Neueste Folge
2. Okt 2026
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Sunil Frida, CMO of Zscaler: What It Takes to Market Through Constant Change 04.05.2026 33:15
In this episode of CMO Journeys, Christian Banach speaks with Sunil Frida, Chief Marketing Officer at Zscaler, about helping shape the next phase of growth for one of enterprise security’s most important brands. Drawing on leadership experience across cloud, AI, and cybersecurity, Sunil shares how he is aligning marketing, product, and sales to support Zscaler’s evolution in a rapidly changing mar...
Adam Shpiro, CMO of SBS: Repositioning a Legacy Fintech for the Cloud and AI Era 27.04.2026 32:41
In this episode of CMO Journeys, Christian Banach speaks with Adam Shpiro, Chief Marketing Officer at SBS, about helping reposition a legacy fintech company for a more modern cloud and AI-driven future. With a background spanning engineering, consulting, operations, venture investing, banking, and go-to-market leadership, Adam brings a broad operator’s view to how marketing can drive growth inside...
Marie Lee, CMO of Princess Cruises: Building Demand in a Changing Travel Market 23.04.2026 33:11
In this episode of CMO Journeys, Christian Banach speaks with Marie Lee, Chief Marketing Officer of Princess Cruises, about leading marketing during a period of brand evolution, leadership change, and shifting traveler expectations. Drawing on a long career across Disney and travel marketing, Marie shares how she balances short-term demand with long-term brand building in one of the world’s most r...
Esi Eggleston Bracey, Former CMO of Unilever: The Growth Mindset Behind a Global Marketing Career 13.04.2026 33:17
In this episode of CMO Journeys, Christian Banach speaks with Esi Eggleston Bracey, former Chief Growth and Marketing Officer at Unilever, about the mindset, leadership principles, and brand-building lessons behind a global marketing career. Drawing on leadership roles across Procter & Gamble, Coty, and Unilever, Esi shares how curiosity, courage, and a deep understanding of people shaped her...
Eric Gillin, CBO of Trusted Media Brands: What It Takes to Build in a Shifting Media Market 13.04.2026 32:36
In this episode of CMO Journeys, Christian Banach speaks with Eric Gillin, Chief Brand Officer of Trusted Media Brands, about leading through one of the most complex moments in media. With a background spanning editorial, product, and sales, Eric shares how he is helping iconic brands reconnect with audiences by focusing less on scale for its own sake and more on brand clarity, community, and mean...
Sarah Cascone, CMO of Appriss Retail: How Events Become Enterprise Pipeline 13.04.2026 31:09
In this episode of CMO Journeys, Christian Banach speaks with Sarah Cascone, Chief Marketing Officer of Appriss Retail, about building a marketing engine that turns trust, executive engagement, and events into enterprise pipeline. As the company’s first CMO, Sarah shares how she is helping reframe the category, sharpen the story, and align marketing tightly with revenue in a complex retail technol...
Josh Churnick, CMO of Vertex Service Partners: Why Great Marketing Has to Prove Itself 13.04.2026 33:42
In this episode of CMO Journeys, Christian Banach speaks with Josh Churnick, Chief Marketing Officer of Vertex Service Partners, about building marketing systems that are accountable, measurable, and built to scale. Drawing on a career that spans entertainment, consumer brands, insurance, and home services, Josh shares why he was drawn to categories where marketing performance can be clearly prove...
Chris Pilsner, CMO of Oakland University: Bringing Agency Thinking to Higher Education 01.04.2026 32:08
In this episode of CMO Journeys, Christian Banach speaks with Chris Pilsner, Chief Marketing and Communications Officer at Oakland University, about his path from agency life into higher education leadership. Chris shares how agency training shaped his approach to brand strategy, market research, digital experience, and enrollment-focused marketing at a pivotal moment for a growing public universi...
Nav Singh, CMO of Eightfold AI: Building a Marketing Team for an AI-Native Future 01.04.2026 34:27
In this episode of CMO Journeys, Christian Banach speaks with Nav Singh, Chief Marketing Officer of Eightfold AI, about his path from product leadership into modern marketing. Nav brings a rare combination of technical depth and storytelling discipline, and he shares how that perspective is shaping Eightfold’s approach to AI, talent intelligence, and the future of marketing teams.| What the Conver...
Ethan Chernofsky, CMO of Placer.ai: From Agency Life to Marketing Leadership 29.03.2026 32:22
In this episode of CMO Journeys, Christian Banach speaks with Ethan Chernofsky, CMO of Placer.ai , about his path from agency work into senior in-house marketing leadership. Ethan shares a practical view of how storytelling, market narrative, and data can work together to shape brand strategy, support growth, and help marketing teams make better decisions. What the Conversation Covers • Ethan’s ca...
Adriana Gil Miner, CMO of Pindrop: Leading Marketing in the Age of Deepfakes 29.03.2026 34:13
In this episode of CMO Journeys, Christian Banach speaks with Adriana Gil Miner, Chief Marketing Officer of Pindrop, about leading marketing in a category shaped by AI, fraud, and digital trust. Drawing on a career that spans digital marketing, brand storytelling, and high-growth B2B leadership, Adriana shares how she is helping define a new market while scaling awareness around one of today’s mos...
Kimberly Corbett, CMO of Underdog Fantasy: Building a Challenger Brand Into a First Choice 25.03.2026 31:33
In this episode of CMO Journeys , Christian Banach speaks with Kimberly Corbett, Chief Marketing Officer at Underdog Fantasy. Kimberly shares how her path from accounting and auditing into digital marketing, gaming, and now sports gaming has shaped her approach to building brands, leading high-performing teams, and turning a fast-growing challenger into a first-choice brand. What the Conversation...
Matthew Lieberman, CMO of Cooley: Leading Brand, Business Development, and Change 25.03.2026 32:14
In this episode of CMO Journeys , Christian Banach speaks with Matthew Lieberman, Chief Marketing Officer and Business Development Officer at Cooley. Matthew shares how a nontraditional path through entertainment, consulting, and professional services shaped his approach to marketing transformation, and why this moment represents a major opportunity for firms rethinking how marketing drives growth...
Justin Steinman, CMO of ModMed: Why Great Marketing Starts With Human Stories 25.03.2026 33:16
In this episode of CMO Journeys , Christian Banach speaks with Justin Steinman, Chief Marketing Officer at ModMed. Justin shares how a career built across healthcare, healthcare IT, and enterprise software has shaped a marketing approach grounded in storytelling, operational clarity, and a strong understanding of customer needs. What the Conversation Covers • Justin’s path from studying English an...
Jeff Cato, CMO of JASCO: Leading Holistically Across Brand, Retail, and Digital 25.03.2026 35:32
In this episode of CMO Journeys , Christian Banach speaks with Jeff Cato, Chief Marketing Officer at Jasco, a consumer electronics and connected home company with products sold across major retail and digital channels. Jeff shares how a career spanning sales, operations, e-commerce, and digital transformation has shaped his approach to marketing leadership, growth, and agency partnership. What the...
Tristan Pineiro, CMO of Grindr: Building Brand, Content, and Community at Scale 19.03.2026 32:31
In this episode of CMO Journeys , Christian Banach speaks with Tristan Pineiro, Chief Marketing Officer of Grindr, about leading brand, content, communications, and partnerships at one of the world’s most culturally significant platforms. His perspective is especially valuable because it blends storytelling, community understanding, and global brand building at a time when Grindr is expanding how...
Edithann Ramey, CMO of Ruby Tuesday: How She Brings Legacy Brands Back Into Focus 19.03.2026 32:35
In this episode of CMO Journeys , Christian Banach speaks with Edithann Ramey, Chief Marketing Officer of Ruby Tuesday, about leading a legacy restaurant brand through a new chapter of relevance and growth. Drawing on experience across restaurants, entertainment, and consumer marketing, she shares how she approaches traffic, value, loyalty, and brand positioning in a category under real pressure....
Tim Asimos, CMO of Timmons Group: From Agency Leader to In-House Growth Builder 19.03.2026 34:39
In this episode of CMO Journeys, Christian Banach speaks with Tim Asimos, Chief Marketing Officer of Timmons Group, about his path from agency leadership to building an in-house growth function inside a professional services firm. He has worked across agency, SaaS, and client-side roles, giving him a grounded view of marketing leadership, business development, and what firms should expect from age...
Jess Alpert, CMO of EPM: An Unorthodox Journey from Fashion to Fintech Marketing 18.03.2026 31:40
In this episode of CMO Journeys , Christian Banach speaks with Jess Alpert, Chief Marketing Officer of EPM, about a career path that spans fashion, entrepreneurship, agency leadership, consumer tech, and fintech. Her perspective stands out because she brings both creative instinct and analytical rigor to the role, with a strong point of view on execution, personalization, and how modern marketing...
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