Clients on Demand

Today I'm giving you the two emails that have made my company millions of dollars — word for word — so you can send them to your list this week. One reconnects a cold list and starts real conversations. The other one drives booked calls using a three-sentence email and a Google Doc that most people would never think to write. In this episode, I walk through both of them line by line. But before yo...

I run a $100 million company in about 20 hours a week. I just got back from a few weeks in Europe with my family where I worked a fraction of that and the business kept going. In this episode, I walk through the four things we teach every expert we work with — and the third one is the one that changes everything. Most experts are trapped by the same thing: they're so good at the work that they nev...

In the past 12 months, I've watched more eight-figure coaches turn off their ads and close up shop than ever before. Meta's Andromeda update completely wiped them out. In this episode, I walk through five lessons from spending over $20 million on Facebook ads — including the one that 99% of coaches refuse to learn because it's not about ads at all. I break down why polished, agency-style ads are d...

If you're a coach or expert, you probably think your biggest problem is client attraction. It's not. You have a trust problem. And you're leaking trust in three specific places in your funnel every single day. In this episode, I name all three, and show you exactly how to fix each one — including the second piece that almost everybody overlooks, which is the thing that makes people show up to your...

A lot of coaches are about to get wiped out by AI — and most of them don't even see it coming. But here's what they're missing: AI is about to make the right coaches rich and put the wrong coaches out of business. In this episode, I break down exactly how I'd build a $100M coaching company starting from scratch today that is 100% AI-proof. The value of information is dropping to zero. ChatGPT can...

99% of coaching businesses are going to fail this year. Not because the people running them aren't smart — most of them are more skilled than the ones crushing it. They're going to fail for one reason: structure. In this episode, I break down what the 1% are doing differently and why your Franken-business — duct-taped together from five different gurus — is the real thing holding you back. I walk...

Your nightmare clients — the ones who drain your energy, question your pricing, and don't do the work — you created them. And I can prove it. After $100M in high-ticket sales and 6,000 clients, I've discovered that the clients who show up in your world aren't random. They're a mirror. In this episode, I break down the one thing that determines whether your business fills up with dream clients or h...

Every marketing guru is telling you to post more content, be on five platforms, go live every day. I'm telling you the opposite. After $100M+ in high-ticket sales and 6,000 clients, I can tell you most of the content you're creating is actually keeping you broke. In this episode, I break down why doing less is the fastest path to more clients than you've ever had. I walk through why followers aren...

Every year I watch coaches blow $50K-$100K chasing the latest funnel, the latest platform, the latest guru's secret strategy. And every year the system that actually made me over $100 million stays basically the same. Six steps. Stupid boring. In this episode, I walk through the whole thing. Traffic, video, call, new client, get them the result, scale. That's it. No hidden seventh step. No $49 tri...

90% of people using AI right now are buying a Ferrari and driving it to the mailbox. They type "write me an Instagram caption" and they're shocked when it sounds like a robot. I've had copy I've written generate over a billion dollars in sales — and I'm telling you, I've got Claude writing copy better and faster than I can. In the last year, AI let me cut my team from 40 to 15 and 10x our producti...

Right now, people with zero clinical training and a weekend certification are charging $10,000 for wellness protocols they got from ChatGPT — and making millions. Meanwhile, the chiropractors, functional medicine doctors, naturopaths, and nutritionists who actually know how the human body works are grinding through 25 clients a week, fighting insurance companies, and wondering why they have no fre...

Most people are tanking their sales calls before they even open their mouth. They think the problem is their script — it's not. It's their frame. In this episode, I break down the Doctor Frame — the exact framework behind over $100 million in high-ticket enrollments — and walk through all seven phases of the call. Early in my career, I called back 80 people who said no on sales calls. Every single...

What if I told you Facebook is secretly classifying your business right now — and based on that classification, they're deciding whether your ads get the red carpet or get buried? I went into our ads manager source code and found proof. In this episode, I break down Meta's hidden trust rating system, what I actually found in our code, and the massive algorithm change from early 2025 that's killing...

If you're a teacher, educator, or academic professional, you have one of the most marketable skills on the planet — and right now it's probably going to waste. You can take impossibly complex material and make it land inside the head of a 16-year-old who'd rather be anywhere else. Wall Street pays consultants $300/hour to do a worse version of what you do every day. In this episode, I walk through...

If you're a therapist, you're probably brilliant at what you do, you care deeply about your clients, and you're exhausted — seeing 25-30 clients a week at $150/hour, fighting insurance companies, doing notes at midnight. In this episode, I break down exactly how I'd build a $5 million practice as a therapist starting from scratch using the same system that's worked across 6,000 clients over 12 yea...

I've watched coaches with perfect funnels stay stuck for years. And I've watched coaches with ugly funnels, basic landing pages, and iPhone videos get to $100K/month in 90 days. The difference isn't strategy. It's power — the internal certainty you bring to every conversation. When I stopped trying to prove myself and started showing up with genuine certainty, my close rate changed dramatically. S...

If your sales calls aren't converting, it's probably not your price, your leads, or your offer. It's that you're teaching on the call. I used to make this exact mistake — I'd spend 40 minutes giving free consulting, the prospect would say "this is amazing, let me think about it," and I'd lose the sale. When I made one shift, my close rate went up dramatically without changing anything else. The Te...

If I lost everything and had to do $5 million in 12 months starting from scratch — no list, no reputation, no brand — this is exactly what I'd do. Not what I did years ago when the market was different. What I'd do right now in 2026, knowing everything I know after nine figures in high-ticket sales. Why the Math Is Simpler Than You Think A $10K program means you need 10 clients to hit $100K/month....

Most coaches are grinding for every $5,000 sale. Meanwhile, our top client has invested over $852,000 with us — and they didn't do it all at once. They joined, got results, stayed, upgraded, and kept investing year after year. In this episode, I break down exactly how to build a business where your best clients become your biggest source of revenue and actually thank you for it. What Premium Clien...

The most important work I do every day — the work that built a $100M company — takes about four hours. Not 12, not 16. Four. In this episode, I break down the exact operating system I use to collapse time, why most productivity advice is garbage, and the two things I focus on every single day that change everything. My Daily System (2 Things That Matter) 1. Sharpen the Saw — I protect my morning....

I've spent over $15M on high-ticket ads since 2013. And I can tell you — if your ads aren't converting, it's not your CPMs, your CTR, or the algorithm. It's your message. In this episode, I break down the "Trust Funnel" — the same system behind nine figures in sales — and why trust is the only metric that actually matters. The Trust Funnel (3 Steps) The Ad — Your ad's job isn't cheap clicks. It's...

Here's what I know: You can have the best marketing strategy, the best sales process, and the best offer in the world - but if you're running limiting programs in your subconscious, you're going to stay stuck. I've experienced this firsthand, which is why I'm such a big believer in the work that Wendy Paquette does. In this interview, Wendy walks us through: How beliefs act like filters over your...

I've sold over $100 million in high-ticket coaching, but what Colette Baron-Reid taught me about manifestation completely shifted my perspective.  In this interview, we dive deep about her revolutionary "Art of Manifesting" method. Here's what we covered: ✅ Why I felt like I was already good at this technique (and you might be too) ✅ How she went from 12 attendees to 8 high-ticket sales by surre...

In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don't realize is that Joseph struggled for years to build the business side of his coaching. He was charging low prices, trying to help everyone, and wondering why his impact—and income—weren't ma...

In this episode, I sit down with my good friend Jesse Elder for one of the most raw, unfiltered, and important conversations I've had in a long time. So many brilliant coaches struggle to build a profitable business—not because they lack skill or heart, but because the game has changed. And most people are still trying to win using a rulebook that stopped working years ago. Jesse and I get into al...