Class of Business

Want practical ideas to grow your business? Join the Class of Business newsletter for real business stories, useful strategies, and lessons you can put to work. 👉 https://classofbusiness.com/join What if using more AI in your business actually made customers less likely to return? AI can help you save time, write content, improve your marketing, and run your business faster. But when you use it t...

Want to build a business that can grow without you doing everything? Join the Class of Business newsletter for practical lessons on starting, growing, and running a business. 👉 https://classofbusiness.com/join What happens when your business can't make a decision without you? You started your business to build something bigger, but now you're checking every task, solving every problem, an...

Join the Class of Business newsletter: https://classofbusiness.com/join What happens when you build a product simply because you need it yourself? In this episode of Class of Business , I sit down with Shervin Koushan , creator of AnyTracker , an app that monitors prices, stock availability, numbers, text, and other changes across websites. AnyTracker didn't begin with a grand startup plan. Sh...

If you've ever wondered whether working harder is actually moving your business forward, this conversation is for you. On this episode, Wisdom sits down with Lady Jen Du Plessis, an expert in business scaling and sovereign leadership with decades of experience helping founders break free from their own bottlenecks. You'll pick up strategies for moving from "hustle" to real harmon...

If you’ve ever wondered how today’s business builders break away from traditional career paths, you’re in good company. This episode features Danny Carpio, an organizational architect and author of "The Unfamed: The New Unit of Scale is You." You’ll pick up why old career playbooks are breaking down, what self-scale really means, and how to connect disciplines like law, venture, and cryp...

If you’ve ever wondered what it’s really like behind the scenes in the world of estate jewelry, this conversation is for you. Troy Perkins, founder of Platinum 1911, shares how he went from no industry knowledge to building a seven-figure operation handling high-value assets. You’ll pick up how trust and transparency work in a business fueled by reputation, the misconceptions around jewelry as inv...

If you’ve ever wondered how to get your name out there without emptying your wallet on advertising, you’re in the right place. This episode features Jill Lublin, a renowned publicity expert and bestselling author who’s helped thousands boost their visibility and credibility. You’ll pick up a simple messaging framework, learn the clear difference between publicity and advertising, and hear hands-on...

If you've ever wondered what truly changes when a founder needs to lead a bigger, more complex company, this conversation will give you a front-row seat. Dr. Dorothy Martin Neville brings a unique blend of science, psychotherapy, and executive coaching to unpack the internal shifts essential for leadership growth. You'll pick up practical ways to move from surviving to thriving as a leader...

If you’ve ever wondered why building your own business sometimes just feels like owning a very busy job, you’re not alone. Real estate investor Jaben Makings joins to share how he flipped the traditional wholesale model, prioritizing partnerships and systems over just chasing paychecks. You’ll pick up the difference between income and true leverage, how to build a team without losing your sanity,...

How much revenue could your business be losing every time nobody answers the phone? In this episode, I sit down with Laurent Cohen, founder and CTO of Getoblic, a voice-first AI platform helping local businesses answer customer questions, book appointments, and capture opportunities automatically. Laurent has more than 20 years of entrepreneurial experience across Europe and the United States. He...

Do entrepreneurs really need an expensive business degree to build and grow a successful company? In this episode, I sit down with John Cousins, entrepreneur, investor, professor, and bestselling author of more than 60 books, including Corporate Finance ASAP . John is the founder of MBA ASAP, a global business education platform that has served more than 30,000 students across over 160 countries....

Most service providers respond to slow growth by adding more—more offers, more content, more marketing, and more work. But what happens when doing more is the very thing keeping your business stuck? In this episode, I sit down with Kanika Vasudeva, a business coach and former corporate project leader who spent more than 16 years managing complex, multimillion-dollar initiatives at organizations in...

What happens when the business you created for freedom slowly becomes another prison? In this episode, I sit down with Valérie Demont, conscious business mentor, creator of the FLUIDE process, and author of Being Is the New Doing: The 6-Step Soul-Led Path to an Aligned Life and Business After experiencing two burnouts before the age of 30, Valérie began questioning the traditional formula for succ...

If you've ever wondered why your business feels "busy" but cash still seems tight, this one's for you. Fractional CFO and Eagle Rock CFO co-founder Nick Jain sits down with host Wisdom Okonkwo to unpack what healthy businesses, investors, and founders should actually focus on—beyond the top line. You'll pick up the real meaning of profitability, why even growing companies run...

If you’ve ever wondered what it actually takes to leave a structured career and build your own thriving business, you’ll get a real look inside in this episode. Business coach, entrepreneur, and Australian army veteran Ronald Osborne unpacks how he went from military service to growing a telecom company with $5.7 million in revenue before age thirty. You’ll pick up lessons on adapting leadership s...

If you’ve ever wondered what it really feels like to lead a company when everything’s out of your hands, this episode will resonate. Bill Derrick shares his journey helming a family construction business through the 2008 recession, then battling incurable cancer—all while reexamining what leadership and control really mean. You’ll pick up how Bill balanced company vision with people-first leadersh...

If you've ever wondered why your technology spend feels more like a cost than a catalyst for growth, this episode is for you. Software architect and founder Rob Broadhead joins us to share how decades of consulting have shaped his approach to tech as an investment. You'll pick up clear strategies for connecting tools to meaningful business outcomes, figure out why so much software sits unu...

If you’ve ever wondered why some business strategies work in theory but fall flat in real life, this episode is for you. Brad Smith, founder and CEO of Stellar Insight, Inc., draws on his varied career—analytical chemist, business manager, executive coach—to reveal how self-awareness, trust, and intuition shape business outcomes. You’ll pick up why company “blind spots” hold leaders back, how to t...

If you’ve ever wondered why your business growth stalls despite knowing exactly what to do, this episode is for you. Dr. Joseph Drolshagen, a rapid growth specialist and coach for founders and sales pros, unpacks how our subconscious programming can sabotage even the best strategies. You’ll pick up why clarity of vision matters, how to bridge the knowing-doing gap, and what happens when you align...

If you've ever wondered why you keep grinding but don’t feel like you’re making progress, this episode is for you. I’m sitting down with Rob Tracz, high performance coach and creator of the Prime Performance process, to break down why entrepreneurs get stuck and how to move forward without burning out. You’ll pick up clear strategies for building momentum with less stress, uncover the principl...

If you’ve ever wondered how writers go from part-time gigs to running a creative business, this one’s for you. Teri M. Brown, an author and podcast host, shares her path from writing for small businesses to building a multi-book career. You’ll pick up practical lessons on monetizing writing, the long game of marketing, and how to realistically support yourself as an author. We also get into taking...

If you've ever wondered how personal struggles and questions can shape a business, this episode is for you. Len May, CEO and co-founder of Endodna, opens up about turning his ADHD diagnosis and lifelong curiosity into a successful precision medicine company. You'll pick up practical ways to reframe what makes you different, hear about the messy path from music to genetics, and learn how le...

If you’ve ever wondered why you get stuck making decisions—even when you “should” know what to do—this conversation is for you. Leadership and sales coach Debra Bowers of Exagon Media joins to share her firsthand experience with functional freeze, that sneaky state where your clarity goes offline. You’ll pick up signs and solutions for when you’re operating in survival mode, ways to rebuild trust...

If you’ve ever wondered how to reclaim your time as a founder without slowing business growth, this episode is for you. Buyback Time strategist George Rivera shares how a family regret became his business mission, and the specific frameworks he uses to help 7, 8, and 9 figure founders step out of daily chaos. You’ll pick up the 10k/hour filter for prioritizing what matters, learn the dangers of ke...

If you’ve ever wondered how to escape the endless hustle of running your business and find real freedom, this episode is for you. Jeremy B. Shapiro, serial entrepreneur and author of Your Business Growth Playbook, shares the difference between being self-employed and truly owning your business. You’ll pick up practical ways to spot and break through business plateaus, real stories of going from bu...