Cinema Social

In the digital age, film and TV have become something that can be enjoyed from the comfort of your own home. Movie theaters have found it difficult to compete with this option. Watching at home gives audiences more leeway and is significantly cheaper than a night at the theater. But part of the art of filmmaking is showcasing on the big screen. It's about captivating an audience in real time. The energy of a film is transferred from the work to its audiences and shared collectively through its environment. Theaters offer a great opportunity by providing a dark and quiet space that gives the audience the ideal environment to focus on nothing but the screen. The issue then comes around when the showing is over. The credits start rolling and audiences start walking out to their cars. There is no space for audiences to convene after experiencing the film. There is no space within the theater that creates the feeling of being in the film, outside of watching. There are no opportunit