Choose Hard with Cody McBroom

Can being fit protect you from alcohol's damage? Should you double your creatine dose? Do women need to program training around their cycle? In this research review, Cody McBroom breaks down four new studies: what they found, where they fall short, and exactly how to apply them. No hype, no shortcuts. Just the data. IN THIS EPISODE: → Alcohol vs. Fitness (The HUNT Study): 24,853 adults tracked...

After 4 years running Tailored Coaching Method out of a physical HQ, I'm closing it down — and building a new studio from scratch on my own property. In this episode, I break down the real numbers behind the decision: $10K a month in rent, $11K all-in once you factor in the energy bill and other costs — and why walking away from that saves us $120K this year alone. I also get into the more nuanced...

Most people have been chasing the wrong signals in the gym for years — the burn, the pump, the soreness. They feel like proof the workout worked. According to the research, they're mostly just byproducts. In this episode of the Choose Hard Podcast, Cody McBroom breaks down the actual science of muscle hypertrophy — what drives it, what's a myth, and what you need to change in your training right n...

Everyone thinks mental toughness means going harder, pushing further, never stopping. They see David Goggins, they see Navy SEALs, they see people doing 75 Hard — and they think that's what it looks like. It's not. And chasing that version of it is exactly why most people burn out, fall off, and repeat the cycle over and over again. In this episode of the Choose Hard Podcast, Cody McBroom...

Luka Hocevar, Elite Coach and Gym Owner! GET 20% OFF CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/   GET COACHED & MENTORED BY CODY: ⇨ www.tailoredcoachingmethod.com/online-coaching {1-On-1 Fitness & Nutrition Coaching} ⇨ https://tailoredcoachingmentorship.com/ {Mentorship For Coaches} What does it actually take to coach elite athletes AND show up as a pres...

Why does chronic pain persist even after rest, ice, and painkillers? Dr. Sean Pastuch — founder and CEO of Active Life and author of Live More. Hurt Less. — joins the show to explain why pain itself isn't the real problem. The problem is the compromises pain forces you to make. Grab Dr. Sean’s new book, Live More. Hurt Less. — https://amzn.to/46xsskl   In this episode: - The 4 Rules for decidi...

Ryan Hawk — host of The Learning Leader Show and USA Today bestselling author of The Price of Becoming — joins the Choose Hard Podcast to break down why high performance isn't a destination, it's a compounding daily practice. Ryan lost the starting QB job at Miami University to a future Hall of Famer, and that failure became the foundation for everything he now teaches about growth. In thi...

In this episode, I turn 34 and share 34 real, unscripted life lessons I journaled over the past year — as a husband, father, coach, and entrepreneur building Tailored Coaching Method. No interview. No guest. Just me, my journal, and 34 insights I wrote down in real time — on ownership, boundaries, faith, discipline, relationships, and what it actually means to choose hard. What you'll learn in...

Most men are taught to choose ONE lane — be great at your job, or be a great dad, or stay in shape. Rarely all three. In this episode, I sit down with Cody Smith — owner of Virtuous Fitness in Silverdale, WA, BJJ black belt, Hyrox athlete, father of 3 boys, and leader of his own men's ministry — to break down how he refuses to pick just one. We unpack the Four Pillars of Manhood : Protector, P...

The Self-Formation Framework: The Complete System Behind Every Transformation We Coach Most people think transformation starts with a meal plan or a training split. It doesn't. It starts with who you're becoming — and that's a process, not an accident. In this episode, we break down the exact framework we take every TCM client through: Self-Formation — a four-pillar system that moves y...

Most people entering the fitness industry today have zero qualifications — just a good physique and an Instagram following. In this episode of Choose Hard, Cody sits down with online coaching veteran Aram Grigorian ( @4weeks2thebeach ) to break down what's actually broken in fitness coaching, and what separates real professionals from the noise. What you'll learn in this episode: - Why mos...

Are peptides the ultimate shortcut to muscle growth, fat loss, and anti-aging, or are we in the middle of an unregulated human clinical trial? In this solo episode, we break down the hard science behind the 400% year-over-year spike in peptide interest and separate the biological facts from social media marketing hype. We dive deep into a critical reality check on popular compounds like BPC-157, T...

If everything disappeared tonight—if you woke up tomorrow with zero clients, zero audience, zero systems, and zero revenue—what would you actually do? In this solo episode of the Choose Hard Podcast , inspired by a great question from listener Karen Olsen, Cody McBroom lays out the exact chronological blueprint he would use to rebuild Tailored Coaching Method from the ground up if he had to start...

How do you find "hidden" calories when a client isn't losing weight? What's the best way to structure a 10-question client check-in flow without using a dead framework like the compliment sandwich? In this Q&A episode, we answer the toughest questions in online fitness coaching. Discover how to consolidate communication into a single app (like Trainerize or Everfit) to elimin...

What does it actually take to coach the people who can't afford to fail — Hollywood talent, elite athletes, executives whose bodies and schedules are under constant pressure? In this episode of the Choose Hard Podcast, Cody McBroom sits down with John Damon — former Division I football player at Boston College, celebrity trainer, performance coach, and founder of The Cave — to break down the j...

Every online coach loves the client who follows the plan perfectly and gets linear results. But what happens when the coaching gets messy? In this episode of the Choose Hard Podcast , Cody McBroom delivers a comprehensive masterclass on nutrition troubleshooting and client psychology, addressing the exact roadblocks that separate amateur trainers from elite specialists. Cody breaks down how to han...

Most coaches think their biggest problem is leads or content. It's not. In this episode, Cody McBroom breaks down 5 of the most important lessons he's learned as a coach and business owner in 2026 — lessons that touch on client retention, personal integrity, identity-based standards, what actually drives long-term motivation, and trusting the process even when you can't see the outcome...

AI analyzed the fitness industry and spit out 7 trends that are actively changing the game for coaches, trainers, and health professionals. In this episode, I'm breaking down each one — what's real, what's overhyped, and what you actually need to do about it. We're talking about the GLP-1 problems being discovered, why behavior change coaching is now more valuable than periodizatio...

Not every training split is built for every lifter — and choosing the wrong one is quietly killing your progress. In this episode, Cody breaks down 10 training splits across 3, 4, 5, and 6-day schedules, covering full body, upper/lower, push/pull/legs, and specialization variations. You'll learn exactly how to match your split to your schedule, training age, and goals — so you stop guessing an...

Bridger Deaton runs Lean & Lethal Coaching — and recently ran 375 miles across the state of Arizona in 10 days to raise money for cancer patients. In this episode, Bridger breaks down what happens to your body, your mind, and your identity when you voluntarily do something most people can't comprehend. We get into how elite personal standards directly translate into business execution, why...

Most coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth. You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard,...

Contest prep is the most demanding thing you can ask of a client — and of yourself as a coach. In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important...

Dr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts. They also get into the realities of building a team,...

The "Dad Bod" isn't a badge of honor — it's a lack of leadership. In this episode, Cody McBroom breaks down exactly how to stay lean and strong as a dad, husband, and business owner without sacrificing family time or business performance. You'll get the Non-Negotiable Framework: how to schedule training like a million-dollar-meeting, a simple nutrition strategy for business l...

As we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry.  Cody explores why "high agency" is your ultimate com...