Elevate® Wholesale
Chewing the Channel
Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate® Wholesale Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel. Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers. Expect lively, insightful conversations filled with genuine insights and...
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Elevate® Wholesale
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Podcast-Website
Neueste Folge
30. Jun 2026
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Chewing the Channel: In conversation with Sharon McDermott 30.06.2026 58:47
Will’s been talking to Sharon McDermott, Founder and Managing Director at Trenches Law for a much needed ‘outsider’ insight into the UK channel. This is a good one, exploring her remarkable journey to becoming one of the telecoms industry's most respected legal specialists. In a wide-ranging chat covering everything from wayleave woes to personal inspirations, watch now to hear Sharon discus...
Chewing the Channel LIVE: In conversation with Natalie Strange 21.04.2026 38:55
In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. We made sure our Women in Channel x Chewing the Channel takeover didn’t miss out on the excitement. Alongside Will, who was joined by a host of high-profile names throughout the day, Teigan also stepped in to host a session. She was delighted to welcome Natalie Strange, Managing Dire...
Chewing the Channel: In conversation with Raza Baloch 19.04.2026 55:47
In this episode, Will sits down with Raza Baloch to explore a deeply personal and thought-provoking journey, from growing up with a Pakistani heritage in 1980's Britain through to building a successful career in the telecoms industry. We dive into his early career in high-pressure telecoms recruitment, where a relentless work ethic was forged in “boiler room” environments, and how those exper...
Chewing the Channel LIVE: In conversation with Vincent Disneur 16.04.2026 38:33
In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. Among a host of high-profile names, Will was joined by Vincent Disneur of FuseGenie® to explore one of the biggest topics in the channel right now, AI. Together, they explored what AI really means for resellers and where the real opportunities lie. Alongside the AI discussion, the c...
Chewing the Channel LIVE: In conversation with Jay Ball & Dave Rogers 16.04.2026 36:23
In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. Among a host of high-profile names, Will was joined by friend of the pod Jay Ball (Flotek Group) and Dave Rogers (Planet Technology). With close to 20 mergers and acquisitions between them, the conversation focused on M&A and its impact on the channel, alongside broader industry...
Chewing the Channel LIVE: In conversation with Dave McGinn 16.04.2026 33:51
In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. Among a host of high-profile names, Will was joined by long-standing channel voice Dave McGinn, who shared insights from a telecoms and technology career spanning almost three decades. Having played a key role in scaling Daisy, Dave has seen first-hand how the channel market has evol...
Chewing the Channel: In conversation with Paul North 09.04.2026 1:14:44
Exploring altnet consolidation with Paul North, Managing Director at Zen Will’s latest conversation is with Paul North, Managing Director at Zen about his journey from technical support, to sales, to channel leadership. A seasoned channel champion, Paul also had a lot to say about the rapid evolution of the industry and what it means for businesses and partners alike. Listen now to hear Paul’s i...
Chewing the Channel: In conversation with Sam Weller 16.03.2026 59:19
Altnets, Regulation and the Future of Telecoms: Chewing the Channel with guest Sam Weller In the latest episode of Chewing the Channel, Will is joined by Sam Weller, Head of Sky Business Wholesale for a very in-depth chat covering some of the hottest channel topics today. Listen and watch now to hear Sam’s views and insights on… Legacy vs. future-facing networks: how legacy Ethernet is being cha...
Chewing the Channel: In conversation with Sam Hasson 06.03.2026 1:00:56
Chewing the Channel with Sam Hasson, Co-Founder / CRO, Tinkle and Director, Silicon Yorkshire In Will’s conversation with Sam Hasson , the conversation explores both Sam’s career journey to date, and the realities shaping the channel. From the pressure on businesses to scale efficiently, to the real-world impact of AI, automation and data-driven decision making. Sam’s seen the industry from the g...
Chewing the Channel: In conversation with Paul Reames 05.03.2026 1:14:18
Farming, cultural fit and keeping the faith: Chewing the Channel with Paul Reames In the new episode, Will’s talking to Paul Reames, Director, Bluecube Cloud Services. His best advice? “Take all the advice you can get… and decide afterwards if the advice is good or not.” From selling advertising space in London to his pivotal first role in telecoms, Paul discusses the value of the right guidance,...
Chewing the Channel - Women in Channel Takeover - In conversation with Nisreen El-kaloush 13.01.2026 47:06
The latest Teigan takeover: Nisreen El-kaloush’s journey to Chief Commercial Officer at All Points Fibre From introverted physics and biology graduate to leading figure in telecoms, Nisreen’s journey is actually, genuinely, inspiring. In the latest Women in Channel podcast takeover, Teigan talks to Nisreen about the challenges of navigating a male-dominated industry, being underestimated despite...
Chewing the Channel: In conversation with Jonathan Walker 02.12.2025 1:11:12
In our latest episode of Chewing the Channel, Will sits down with Jonathan Walker, CEO of Access4, to unpack his journey from youngest-ever business apprentice at JCB to customer-centric excellence in UCaaS and SASBOSS. Jonathan shares invaluable insights on: The hustle mindset: finish school, get experience, and start earning. How interpersonal skills and the way you treat people shape your car...
Chewing the Channel: In conversation with Paul Anslow 21.11.2025 1:05:54
In the latest episode of Chewing the Channel, Will’s talking to Paul Anslow, CEO at Triangle Networks about drive, resilience and the criticality of relationships in lasting success. From working door-to-door as a teenager to launching Triangle in 2004, Paul built his career on principles of communication, trust, continuous learning and the belief that if you want something, you have to work for i...
Chewing the Channel: In conversation with Darren Zitren 06.11.2025 1:05:32
In the latest episode of Chewing the Channel, Will sits down with Darren Zitren, Equity Partner and Head of Digital Connectivity at real estate advisory, Cluttons. Neither particularly impressed by nor suited to the school system, Darren built his career through a combination of creativity, hands-on experience and a real knack for connecting with people. Inspired by his dad’s adaptability - Elvis...
Chewing the Channel - Women in Channel Takeover - In conversation with Claire Cawthorne 21.10.2025 51:34
The latest episode of Chewing the Channel marks an exciting first. A Women in Channel takeover, hosted your very own Wholesale Account Manager Teigan Kemp. For this special edition, Teigan sat down with Claire Cawthorne, Managing Director of Millgate Connect Limited, to explore her fascinating and unconventional career journey. From early days in frontline sales to leading a business at the high...
Chewing the Channel: In conversation with James Drake, Managing Director Eclipse Wholesale 15.10.2025 58:50
No tears, no tiaras. In conversation with James Drake, Managing Director, Eclipse Wholesale. In our latest episode of Chewing the Channel, Will’s be talking about entrepreneurship, resilience and the need to embrace change with James Drake, MD at Eclipse Wholesale. Listen now to hear the highlights (and some of the lowlights) from James’ journey from entrepreneurial schoolboy to budding lawyer to...
Chewing the Channel: In conversation with CityFibre CEO, Andrew Wilson 02.09.2025 41:02
In our latest episode of Chewing the Channel, Andrew Wilson, a seasoned channel professional and current Sales Director at CityFibre, shared insights from his 27-year journey in the industry. Andrew talks us through his career journey to date, the importance of connection and the importance of work ethic over ego. Andrew credits his grandfather for planting the seeds of his relentless work ethic e...
Chewing the Channel: In conversation with Jay Ball 19.08.2025 1:04:10
Flotek is the very first strategic partner we collaborated with in our newest Hypercity of Cardiff, and in the latest episode of Chewing the Channel, Will’s been talking to the company’s CEO and our good friend Jay Ball. From managing a team of 30 people at the age of just 17, to moving in and out of his grandad’s footsteps as an electrician, to ultimately establishing Flotek with the ambition of...
Chewing the Channel: In conversation with Roan Pratt 05.08.2025 56:19
In the first episode of our brand new series, Channel Guru Roan Pratt discusses lessons learned from sales, mentorship and the football pitch; and shares how growing up with entrepreneurial parents fuelled his work ethic and resilience. Roan cut his teeth in recruitment, learning to handle rejection and the importance of motivation in sales. Listen now to hear his reflections on his journey from...
Chewing the Channel: In conversation with Ben Ganley, MD and Founder of LIV Unified Comms 04.03.2025 58:21
In the latest episode Will is joined by Ben Ganley , MD and Founder of LIV Unified Comms . A founder and leader who’s an engineer at heart. He’s talks engineer-first, work ethic, and how to maximise the ROI on a paper round… And perhaps most importantly, he’s talks about the value of apprenticeships and the responsibility in business to help the next generation get started. Listen now to hear mo...
Chewing the Channel: In conversation with Clear Business Director of Customer Retentions, Krystal Gayle 11.02.2025 50:49
In episode 5 of Chewing the Channel, Will talks to his friend and former manager, Krystal Gayle about her journey from England netball player to personal trainer to telecoms pro. With Krystal leading Clear Business ’ customer retention team, she and Will chatted about the difference Krystal wants to make, and how the industry can think differently to support working parents and keep diversity in...
Chewing the Channel: In conversation with John Duncan from Greater Manchester Combined Authority 21.01.2025 43:24
Episode 4 Will sits down with the one and only John Duncan—widely regarded as the nicest man Will knows and lover of bright shirts! With a career spanning both the public and private sectors, John brings a wealth of experience and insight. As the Connected Places Lead at Greater Manchester Combined Authority, he’s spearheading efforts to develop world-class digital infrastructure across the region...
Chewing the Channel: In conversation with Adam Wilson, Director IP Exchange Limited 17.12.2024 45:10
In this episode, host Will Goodall sits down with Adam Wilson from IPEX technology, where the duo discuss Adam's journey to becoming a business owner. An interesting path that saw three friends join forces to become business partners. During the pod, they cover a wide range of topics from COVID (and the impact this had on a fledgling business and the key business lessons it provided), the im...
Chewing the Channel: In conversation with Elevate® CRO, Andy Tatlock 21.11.2024 49:57
In this episode, host Will Goodall sits down with Elevate® Chief Revenue Officer Andy Tatlock to explore his career journey and the experiences that have shaped it. From memorable jobs abroad and early days cold calling in the telecoms industry, to successfully launching and growing wholesale channels, Andy shares the up's and down's that defined his path and lessons learned along the w...
Chewing the Channel: In conversation with Jonny Rae 01.11.2024 59:26
In our inaugural episode, we’re joined by friend and special guest Jonny Rae, who shares his career journey and insights into the evolving channel market. Host Will Goodall keeps Jonny on his toes, flipping the usual interview roles in a fun and dynamic exchange. Tune in as Jonny takes us through his eventful career path—from his early days as a market-stall trader (a true “Del Boy” experience) an...
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