Chain Social
Chain Pod
The marketing podcast that gives you an unfair advantage. The Chain Pod is hosted by the team behind Australia's leading all-female agency, Chain Social. Built for business owners and marketers who want what's working, not what's trending. Presented by CEO, Shelby Van Zwol and Digital Director, Adele Elliott, every episode is education-driven and packed with tangible takeaways - going deep with platform experts, brand founders, and industry leaders on the wins worth stealing and the misses worth learning from. These are the most honest marketing conversations happening in this country, and the...
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Ep 3. AI Decoded for Brands & Marketers, Without the Overwhelm with Daniela Valencia 28.06.2026 51:37
Our very first guest, and who better than an AI consultant? Shelby and Adele sit down with Daniela Valencia to make AI feel less overwhelming and a lot more useful for marketers, agencies and brand founders. The big reframe: AI is not here to replace your team, it is here to enhance it. Speed up the admin, surface the data insights, and free your humans to do the thinking only humans can do. We ge...
Ep 2. The Conversion Equation Every E-Com Brand Needs Before Spending on Ads with Shelby Van Zwol 26.06.2026 30:25
You can't advertise your way out of weak foundations. Period. In this (not-so-short) episode, Shelby and Adele get into the nitty gritty of what every e-commerce brand needs BEFORE you pour budget into paid. It all comes down to one equation: Revenue = Average Order Value × Conversion Rate × Traffic. Nail those three numbers and you can reverse-engineer almost any revenue goal. We unpack each one...
The Pilot: Meet Shelby, Adele and Your New Unfair Advantage 29.05.2026 45:59
Welcome to the very first episode of the Chain Social podcast! We are kicking off the series by stripping back the glossy facade of digital marketing and giving you an honest look at who we are, how we got here, and why we’re finally launching this show. In this pilot episode, hosts Shelby Van Zwol (Founder & Director) and Adele Elliott (Digital Director) share their unconventional career journeys...
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