Cash Confident with Brie Sodano

The holiday season is when the big retailers pull every psychological lever they have to get you to spend the most money. Most of those tricks work best when you don’t notice them happening. So I’m exposing the ones you’ll run into this Black Friday, in stores and online. I find that when I know what’s going on, I can see through the trick a little bit, and I’m a lot less likely to lose control of...

If you’ve done money mindset work, found the limiting belief, and can see exactly where the story started, but you still can’t make the change, the problem might not be a belief at all. Most people make the mistake of believing their entire mindset is belief structure. And what it takes to clear a belief is not what it takes to clear a judgment. There are seven types of mental structures that make...

If you’ve done the money mindset work and nothing really moved, I want you to hear this one. Maybe you took the course, read the book and got into your journal, and you can actually see the beliefs that are causing problems. But you’re still breaking them one at a time, or waiting a week to get in with your coach to work on the next thing. That gets slow, and honestly it gets expensive. What I’ve...

I've been reading people's transactions since 2013, and food comes up for every single client. By the time a lot of us get home at the end of the day, we've already made about 7,000 decisions, and dinner is just one more. The money tied up in that one question isn't small either. For a lot of my clients, it's enough for a vacation. So I brought on Jen Chapin, a working mom...

Holiday spending can get stressful fast, and it's not just the money. It's the mental load of everything that comes with the season. I like to have clients start thinking about their holiday budget early, because that's when we still have some wiggle room. If you wait too long, things can get a little nuts. In this episode, I'm walking through how I'd actually set up a hol...

Some of what you're working so hard toward was never your desire in the first place... I've watched clients spend years, and sometimes an entire career, on a path that made total sense on paper yet made them miserable.  In this episode, I'm walking through the false desire patterns I see most often. They usually sound sensible, even generous, and that's what makes them so easy...

Do you know what you want? If I asked you right now, directly, what you want, what would you say? Most women start by telling me what they don't want. Then I ask again, and a lot of them say they don't know. There's nothing wrong with you if that's where you land. Between your time, your energy, and everything you're responsible for, there's barely room to hear the an...

Every goal you set has an anti-goal riding shotgun, and most people never notice it's there. I'm breaking down the difference between desire and fear, and why they pull your attention in two completely different directions even though they can feel like the same thing. Desire is a slow burn, it's patient. Fear hijacks you fast, and if you're not paying attention, you end up spe...

I've watched so many women get stuck in the same loop: willing to do the work, willing to make the money, and still feel like they can't find the actual path forward. That confusion isn't a sign you're behind. It usually means you're trying to use the wrong tool to find the answer. This is the kind of stuck that doesn't look like stuck from the outside. You're st...

Have you ever felt frustrated in your business, like the work you're doing isn't yielding the results yet, and you can't tell if you should be doing more or if you need to lean back and trust the process? In this episode, I'm breaking down the four seasons of building wealth in business: planning, planting, the void, and harvest, and why most of the discouragement you feel is r...

Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself. I get into why explaining yourself, your years in business, your certifications, all...

Somewhere underneath the strategy, the funnels, the offers of your business, there's a mental structure running the show. This mental structure is made up of who you believe you are, what you believe you're worth, and how much good you'll actually let yourself keep. I call this your self-concept. Most of us treat income like it's purely a strategy problem. It's not. If wha...

You've done the inner work. Meditated on your money relationship, journaled about it, said the affirmations. And the money still isn't landing the way it should by now. Most people are looking in the wrong place for the actual block, and it's not what you think. Some of it's internal. Or some of it's already built into the way your business runs. I'm walking through w...

You started your business to feel free, and some days you're still checking your bank account with a knot in your stomach, saying yes to clients you know you shouldn't, and charging the same rates you started at because raising them feels too risky. That's scarcity, and it's not just a money thing. It's a mind and body state, and it gets built into how you run your busines...

Scaling a business is hard as hell, and most of the time it's not the strategy that trips you up, it's what happens in your own head when things get uncomfortable. In this episode I'm breaking down the two things underneath shiny object syndrome, the entrepreneurial pattern that has you chasing new courses, new coaches, new strategies instead of staying the course. I walk through wh...

You don't need more hours in your day, you need to know what your hours are actually worth. Most of us are stuck doing $20 an hour work and wondering why the big money never shows up. In this episode, I'm breaking down the concept of time potency and how it changes the way you look at your calendar. It's not just about being busy or even about working harder, it's about whether...

Trying to go straight from scarcity to abundance usually lands you in a Bermuda Triangle. Busy, broken, exhausted, and still not there. There's a middle step almost everyone skips, and without it, abundance just turns into excess. An overflowing closet. A calendar that's too busy. A business too big to carry. I'm breaking down what that middle step actually is, and the two skills th...

You've taken a thousand coaching courses. Read a million self-help books. Paid the coach. And even when you got results, they never really tied back to the money. Or maybe you've been on a healing journey for years, excavating your entire childhood, addressing every wound, still waiting for the dollars to catch up. Or you get right to the edge of a breakthrough, and that's exactly w...

When something in your business feels off, and you can't put your finger on what it is, you're usually looking in the wrong place. For years, I tried to fix a lead problem with a sales solution, and it never worked. In this episode, I break down the five levers every business runs on and how to find exactly where your money is leaking. I think about a business like water moving through p...

You can have the budget, the plan, the spreadsheet that balances perfectly on paper, and still end up right back where you started. That's not because you failed at math. It's because there's a whole layer underneath the numbers that nobody told you to look at, and it's been calling the shots the entire time. This is the last episode in the June series on what it actually takes...

Credit card debt is one of the two biggest reasons people come to me, so this is the episode where I tell you how to actually get out of it. But here is where I flip it on you. On paper, the problem always looks the same: the balance climbing, the cash flow tight, that feeling of treading water. The reason you are actually in it is rarely the same as the next person's, and that is why rushing...

Everyone hands you a budget like it's the whole answer to getting your money straight. Make the spreadsheet, assign every dollar, stick to it. So you do, and a few weeks in, it falls apart, because a budget was only ever going to get you part of the way there. A budget is a planning tool, and a good one. But planning is the easy half. A budget will happily tell you where every dollar should g...

Most people think getting their money together is about getting a better budget. And yeah, budgets matter. But if the budget was enough, it would have worked by now. What I've seen over 13 years of doing this work is that the stuff that actually derails people has nothing to do with math. It's your body. It's scarcity kicking in and making decisions before your brain even catches up...

There's a difference between wanting something and being able to actually receive it. Most of the work I see people do is focused on the wanting, the vision boards, the affirmations, the asking. But what I've learned, after 13 years and working with thousands of clients, is that the real work is about becoming the person who can perceive the opportunity when it shows up. This is the four...

You can want more money with your whole mind and still have your body shut it down. Not because you're broken, but because your body is wired for survival, not for thriving. Thriving is manual. It has to be built. This is the part most wealth work skips. The mental work, the emotional work, they matter. But your body has ultimate veto power. If she doesn't feel safe with the expansion, s...