Business To Human

Food industry marketers, are you beating the heat this year with your campaigns? In this episode, co-hosts Alexa Bennett and April Masters discuss strategies restaurant marketers can use to be more relatable to their customers. . We share tips for offering deals and leveraging restaurant apps, and discuss the challenges of dining out on the go. We also explore the significance of loyalty programs...

In this episode, we dive into the complexities of holiday shopping, including hosting and travel plans with special guests Chip West and Sara Thomsen, retail industry experts at RRD. We explore the importance of targeted promotions, convenient services, and irresistible deals. Our conversation also highlights how retailers and brands can capitalize on shoppers’ plans to drive sales, the necessity...

The pandemic has shifted consumer priorities towards experiences over material possessions, leading to a resurgence of old marketing strategies like couponing and mailers. Consumers are willing to spend more on experiences, especially for their children, but increased costs may lead to a reevaluation of spending habits. Marketers are exploring creative ways to enhance consumer experiences, such as...

By the end of 2024, Vericast will be working toward deploying a full suite of technologies designed to enhance the retail experience. Today, we’re diving into how the overall consumer experience can be improved through collaboration and innovation. Host Matthew Tilley sits down with Matt Bertucci from Lenovo and Hans Fischmann of Vericast — two powerhouses in in-store retail media solutions. Their...

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest Host Matthew Tilley shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how m...

Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit. This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing experts in industries ranging from real estate to restaurants. Rest assured, their perspective should prove valuable regardless of the space you’re in. Tu...

We sit down with Marc Mathies , Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively. We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing w...

How can you optimize large amounts of data from multiple sources?  In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table f...

While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with Hans Fischmann (VP of Product Management for Vericast) as he describes what’s coming for the store experience and what is going to be required to get us there. We take a look at connection between retail...

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann , CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry. Join us as we discuss: The evolut...

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy. Join Us As We Discuss: Using data to expand a market How to use 1st party data to enhance customer loyalty and experience The importance of embracing...

In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. Phil Rist , EVP of Strategy at Prosper , chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics. Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew t...

In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) Lisa Nicholas , Chris Phelan , and Stephenie Williams to break down the challenges marketers in financial institutions face in uncertain econo...

In the latest episode of Business to Human, host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of health-conscious foods to personalized marketing, Matthew sheds light and insight through five observations and four recommendations of the latest Grocery and CPG Report. Join us as we...

What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, making a better customer experience. Alyssa Armor , Director of Digital Marketing at United Community Bank , ensures th...

In this thought-provoking discussion between Hans Fishman : Vice President Of Product Management at Vericast and Jesse Redniss : Chief Executive Officer & Co-Founder of Qonsent , we tackle the challenges faced by marketers in utilizing and managing data in modern marketing and data stack. With consumers demanding greater control over their data and personalized experiences, brands are faced wi...

We sit down with Marc Mathies , Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively. We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing w...

How can you optimize large amounts of data from multiple sources? In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table fo...

While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with Hans Fischmann (VP of Product Management for Vericast) as he describes what’s in store for the in-store experience and what is going to take to get us there. We take a look the future of retail and consum...

Today’s consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the tip of the spear catalyst that can push a brand to the top of the market. Kevin Shapiro , Senior Vice President, US Marketing for Consumer Beauty at Coty has experienced great success following the trends in the mark...

Financial brands have the opportunity to think about themselves differently — we are in the business of people, after all. Exploring the intersectionality of digital insights and brand strategy opens endless doors to human connectivity. And while many businesses are headed in the right direction, financial brands have much room for growth in balancing the connective science and art of business and...

From dramatic developments in MarTech and AdTech to shifts in digital channel algorithms and the pressure to include an omnichannel approach in your strategy… marketing can feel like a race that’s difficult to keep up with. This is even more true for those without in-house marketers or insider knowledge of best practices. In this episode, we’re joined by Taran Sodhi, CEO of Conceptual Minds. We ta...

The financial markets may be in flux, but that doesn’t mean your financial marketing has to be. With a solid plan, your marketing can not just survive, but thrive — even in today’s chaotic times. In this special episode, Lisa Nicholas , VP of Strategy, Financial Institutions, and Stephenie Williams , VP of Financial Services Marketing Product and Strategy, from Vericast join the show to share the...

The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven. Our guest today is Dipanjan Chatterjee , the Vice President and Principal Analyst at Forrester . He provides incredible insights in this episode, and ex...

Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it can just as easily lead you down the wrong road. Today, I’m speaking with Leigh Anne Bentley about “the data problem” and some of the other marketing challenges she’s had to tackle as Chief Marketing Officer at Leaders Credit Union . She...