Business Behind the Scenes

"Francesca, I really love your community!" Hearing this sentence that my friends and clients often say to me just really melts my heart. Like OMG!!! I know, right? I really love my community too. Full of amazing and passionate people. Now, having this kind of community is no easy feat at first... WHY??? Because building a tribe or community is hard, right? It's not a 'no brainer&...

Are you a control freak who's terrified of passing tasks to your team? I absolutely get you! I am a recovering control freak.... I used to be afraid of upsetting my clients when my team made mistakes so I would rather do it all myself! Listen... it will happen...It is inevitable! Your team will make mistakes along the way but by training them of what you do and the processes and procedures beh...

Hello hello, I've got a new wonderful bonus episode for you!!  Another success story from one of our Academy Member, Jean Sheehan!  Jean is a Medical Intuition Expert and her business was already booming in 2017 where she made $300k/annually all by herself!  Truly incredible! However, in 2018... everything dried up. She couldn't get people to her events as easily.  No bums on s...

Let's get real for a second and accept that our business will never be perfect... I certainly didn't have everything lined up and perfect when I started. Even if I was scared, I decided to take action and START even though I wasn't ready... Because guess what, if we don't get out there nobody will ever know about us and our business. In this episode, I share how we don't want t...

Tough love ahead! In today's episode I'll be diving into the things and habits that have allowed me to grow and scale my business and life to a whole new level. I am giving you a sneak peak of my private coaching classes with my clients...these classes empower and help my clients to get motivated, to take action and to become disciplined in their business. I share how we need to trust ours...

At the beginning of my business, I was an expert in mindset and life coaching and had ZERO clients... you know why??? Cause NOBODY knew about me! I was invisible. I wasn't standing out. I wasn't putting myself out there. Are you an expert and NOBODY knows about it??? Listen... I hear you, in this episode I will tell you how I overcame my fears of standing out and how you can do it too! You...

My biggest thing in business has been my belief. It is what got me to where I am now. What about you? What part of your business do you think is essential for you to stand out among the crowd? Let's go to the basics. I always teach my clients that in order for them to truly maximise their social media presence, they need to build a strong following. Especially now that everything is mostly onl...

Another awesome Bonus episode for you!!!  This was just live yesterday and is still steaming hot!  Learn how one of my clients, who was struggling at first to be seen on social media, is now smashing it!  Imagine making $35k from 2 workshops in just 6months after you signed up for a course.  That's a great result and is proof that our strategies work when you follow them!  So, want to hear her...

Wearing different hats in business? It's exhausting, right? Especially when you're starting. You have to do everything, from planning to execution. The strategies, procedures, to getting people to book your event or buy from you, it's all on you. I've been there. Which led me to burn out and had to find the courage to outsource and delegate the tasks that were consuming my time. An...

People think that because I have a million-dollar business, I had it easy and I never struggle. Just showing up and BOOM it's all working ... LOL!!! This couldn't be further from the truth... In this episode I share things I have never shared before about how my business started and how I find the strength to keep going even when I want to give up!!! As they say, you get wiser with time. B...

OMG! It's 2022!! Happy New year!!! How were your holidays? Mine was outstanding! Being able to spend the Xmas holidays in Italy with my Italian family was priceless! While my business was still running without me. On today's episode I'll be sharing more about planning your year for success. And, one of the things I teach my clients is time-management. Because well... TIME IS MONEY. I k...

Had a tough 2021?? Check out how my team and I worked through the challenges and managed to make 2021 a super successful year... finding the learning in what was and taking the courage and inspiration in 2022... If you haven't stopped and taken your conclusion from the past year, listen to this episode that will help you find gratitude for 2021 and bring you strength for 2022... Enjoy! And may...

Today in this bonus episode, I am joined by one of my top clients Casey Lightbody, CEO & Founder of The Quiet Collective, where in we deep dive on how she transitioned from making $50k a year to $200k by running 13 workshops following the S.O.B.A. strategies.  Casey is a business and marketing strategist for introverted business owners.  From that alone, you would wonder how an introvert was a...

Have you ever thought about giving up in business just because you no longer have the passion to keep going? To make an impact? I hear you. I did too. There have been months where I was struggling in business and questioned everything... wondered if it was even worth it... But what really is passion? Is it something tangible that when you say you lost it, it's like someone broke into your hous...

Imagine being so successful already doing fully-booked 1:1 then, you decided you want a coach to help scale your business even more...  And you find the right coach that takes you to reach $1mil in business without spending a cent on advertising...  BOOM!  This is another Bonus Episode for you where I interviewed one of my most successful client that implemented the S.O.B.A. strategies, and is now...

Growing your email list is one of the keys in scaling your business. The question now is: do you have strategies in place on how you can grow your database organically? •How do you get people to notice and follow you? •How do you build trust with the audience at the top of your funnel? •How do you get them to take action and subscribe to your email list? The more people in your list, the more peop...

Another wonderful special episode for you!  This time, I'm the one being interviewed by one of my clients turned dear friend, Michelle Saunderson.  I decided to share this episode with you because this is where I became vulnerable that I cried. And when you cry in an interview, you share nothing but your heart's content. We went deep into my past, my experiences that led me to where I am t...

Ever wonder how people get clients from their social media like it's just an easy thing to do? Want to know how? People who consistently get clients from their social media were not an overnight success. At first, they used to doubt, they would not show up consistently, and used to prefer staying where it's comfortable and safe. So how did they start getting clients??? They've decided...

Are you one of those who started a business and want results the following day? And then you go back to your 9-5 job and make your business a side hustle where you spend a little to no time on it. Success doesn't happen overnight... You're meant to grow with your business because you made it happen. And even if you're not charging premium from it, it's still your responsibility to...

You already know it, a BONUS episode for you!!!  This time, I want to share with you my dear listeners how one of my clients made a whooping $126k in 3 months from her signature workshop, and by using the S.O.B.A. strategies.  Sonja Pototzki-Raymond is known as the Search Queen. She naturally helps businesses to be more visible in google. In short, she brings the leads to the clients.  So, if this...

Oh wow! We are now at our 103rd Episode of The Business Behind the Scenes Podcast, how awesome is that?? We are now almost at our 2nd year and I am totally loving recording this podcast! As a solopreneur, you tend to wear all these hats -admin, marketing, sales etc. - or roles and it can be very exhausting. Trust me. I've been there. I've juggled all these different roles for my business a...

They say mindset plays an important role in anything we do. But what role does it play in your finances? What do you do when you don't make enough money? What do you do when you don't have the numbers in your rooms? How do you react to everything that happens in your business? Are you focusing on money making activities? Are you working on your money mindset? Are you getting a coach that c...

A MUST LISTEN!!!  Juggling business and family is a no joke and this is why I wanted to share with you my interview with one of my clients... Michelle Anne.  She shared with us how she managed to grow her business, have time for her 2 lovely kids, and on top of that, work part-time in the police force.  Listen to this week's bonus episode to hear:  Michelle's success story in earning a $22...

Are you wondering how to scale your business? Creating a high ticket program is the way to go!! Sounds wonderful, right? A High-Ticket program that sounds enticing and irresistible... Well, if this interest you and want to know more about High-Ticket Offers, listen to this podcast episode I recorded this week and if you resonate leave me a review and send me an email (marketing@empoweringevents.co...

OMG! I can't believe we're in our 100th episode already! How time flies so fast when you're having fun! Just like in business, there are new technologies to incorporate, that some business owners struggle to keep up, which lead to giving up or going back to a 9-5 job. But what really is essential in keeping up with this emerging time? In today's 100th episode of Business Behind The...