Bulletproof Your CPG Brand

243. Learn how to use fact-based selling to give your brand a sustainable edge through advanced category management techniques. Advanced category management is the art and science of getting your products into the hands of your ideal shoppers. Becoming an expert in your customers is the first step. Learn how to leverage this at retail. Today's Free Downloadable Guide: 30 Days To Prosperity Workboo...

242. Unlock future sales and profits with data analytics. Discover how to use data analytics effectively in your business strategy. Data analytics is crucial for effective category management and fact-based selling and enhancing relationship-based selling. Go beyond canned top line reports to gain an edge. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 3...

241. Unlock the secrets on how to become a trusted and respected retailer partner for success in the competitive marketplace. Becoming a category leader involves understanding the retailer's customer, their shopping journey, and how your brand influences their buying decisions. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Days To Prosperity Workbook...

240. Discover strategies to identify your ideal retail partner, both in-store and online, for effective brand growth. Choosing the right retailers is crucial for brand success, focusing on those that attract your ideal customer and where you can provide support. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Days To Prosperity Workbook is a companion...

239. Learn how to use clarity and consistency to amplify your message and simplify the customer journey for better sales. A confused mind always says no. Craft messaging that is simple, easy to understand and memorable to grow sales and profits. Use win-win selling strategies. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Days To Prosperity Workbook...

238. Learn how to make it easy for shoppers to find and buy your brand.  Engage customers to boost sales effectively. Start by identifying the complementary products they purchase. Work backwards from the market basket to understand the customer's journey. This strategy helps retailers maximize ROI and gain a sustainable competitive advantage. Today's Free Downloadable Guide: 30 Days To Prosperity...

237. Learn how to become a great story teller and engage customers with personalized, compelling narratives that resonate. To become a master storyteller you need to focus on understanding your unique customer, their challenges and struggles - what are they searching for. Then become their Yoda. That's how you build a loyal raving customer base. Today's Free Downloadable Guide: 30 Days To Prosperi...

236. Learn how to create a thriving engaged community around your brand and empower your customers. To future-proof your brand, build a loyal customer base and leverage social media for conversational engagement. Understand your customers deeply, including their preferences and pain points, to communicate effectively and develop innovative products. Today's Free Downloadable Guide: 30 Days To Pros...

235. Developing a loyal customer base is crucial for sustainable sales growth. Brands should focus on understanding their unique customers, their values, and their purchasing behavior. By building a connected community outside of retail and leveraging customer insights, brands can increase customer loyalty, reduce acquisition costs, and drive sales.  Today's Free Downloadable Guide: 30 Days To Pro...

234. Unlock the secrets of mastering your why. Understand how to communicate your mission and solve customer problems better. Effective brand communication is crucial for sustainable growth.  Leverage your unique shopper's value to give your brand a competitive advantage and help retailers grow sales. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Day...

233. Discover how knowing the true cost of your products will turbocharge your strategic planning and promotional efforts. The more precise you are the most effective you will be able to forecast and project sales, optimize your trade marketing budget and create innovate products customers want to buy.  Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 D...

232. Learn how to hire wisely to fill strategic skill gaps and empower your organization's success through effective leadership. The Real Strength Of An Effective Leader Is Measured By The People They Surround Themselves By And How They Empower Them To Succeed. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Days To Prosperity Workbook is a companion t...

231. Unlock your potential by learning how to develop strategic goals with accountability.  Aim high and stay focused and set benchmarks. Establish clear priorities and bake them into your business plan so that anyone could run your brand in your absence - revisit them often.  Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Days To Prosperity Workbook...

230. Learn how to set yourself up for success in business by focusing on growth and building a strong brand identity. Today's lesson focuses on setting yourself up for success in business. This involves identifying broad goals and objectives, prioritizing them based on importance, and breaking down your day to focus on the most critical tasks Today's Free Downloadable Guide: 30 Days To Prosperity...

229. Learn how to surround yourself with trusted advisors and experts to confidently grow your brand and multiply your impact. Surrounding yourself with mentors, trusted advisors with diverse skill sets, and experts is crucial for business growth.  Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257. The 30 Days To Prosperity Workbook is a companion to the 30 Day...

228. Understanding the roles and responsibilities of all team members is crucial for effective management and company growth. Siloed departments and lack of collaboration can lead to product failures and missed opportunities. Adopt advanced strategies, cross-train employees and leverage customer insights to gain a competitive advantage. Today's Free Downloadable Guide: 30 Days To Prosperity Workbo...

227. A robust business plan is crucial for any food business, whether new or established. It should be comprehensive, including growth goals, financial projections, and operational strategies. A well-crafted plan helps businesses stay focused, assess performance, and effectively communicate their vision to investors and retailers. Today's Free Downloadable Guide: 30 Days To Prosperity Workbook    ...

226. Unlock the secrets of how to profitably scale a food business and achieve prosperity with expert advice and strategies. Every business needs a healthy, sturdy, and solid foundation for long-lasting success. Learn the critical elements required to give your brand the unfair competitive advantage it deserves.  Today's Free Downloadable Guide: 30 Days To Prosperity Workbook     podcasts: 226-257...

225. You're spending thousands on trade promotions… but still guessing why shoppers buy—or don't. That's dangerous in CPG because retailers reward brands that remove risk and drive predictable growth. In this episode, I sit down with Karen Frame of Makeena to break down how direct-to-consumer shopper data can outperform syndicated reports and canned top-line insights. We unpack how tracking real p...

224. Your brand is compliant—but your customers still don't trust you. And that gap is costing you sales, distribution, and long-term loyalty. In this episode, I sit down with Jackie Bowen, Executive Director of Clean Label Project, to unpack why trust and transparency are now the ultimate competitive advantage in CPG. We go beyond "natural" and "non-GMO" to discuss heavy metals, pesticide residue...

223. Your customers buy once… then disappear — and you have no idea who they are. That's killing your retail leverage and your repeat sales. If you don't own the relationship with your customer, you don't own your growth. In this episode, I break down how personalized video and authentic gratitude can turn occasional buyers into loyal evangelists — and how that shifts the power dynamic with retail...

222. You can sell a truckload… and get paid $12. That's how brands go bankrupt. If you think landing a big distributor is the win, this episode may save your company. Too many emerging CPG brands chase "whale" distributors for ego validation—only to get crushed by deductions, back-end fees, free fills, delayed payments, and zero retail execution support. In this episode, I sit down with Lois and B...

221. If your customers aren't coming back, your brand is at risk. In today's noisy, chaotic market, loyalty isn't built with discounts—it's built with connection. And if you don't create it intentionally, your competitors will. In this episode, I break down one of the most overlooked growth strategies in CPG: authentic gratitude. Big brands shout. They discount. They talk at shoppers. But your cus...

220. Your customers changed overnight—and if you don't adapt, you lose shelf space. In this episode, we unpack new consumer research revealing how health-conscious shoppers in the US and Canada are navigating the "new normal" and what that means for your CPG brand. Consumers are more proactive about health, laser-focused on immunity, reading labels more closely, demanding transparency, and shoppin...

219. You're trying to scale your CPG brand—but you're doing it alone. And that isolation is costing you runway, retailer trust, and missed opportunities. In this episode, I sit down with Amanda from Startup CPG to unpack how a connected, mission-driven community can help you grow faster, avoid costly mistakes, and unlock real retail traction—without paying to play. We talk about why most brands fa...