Build Your Dream Business

In today’s episode, Sophie Lee-Ryan shares her journey into the tanning industry, from her first clients to building a thriving mobile beauty business. She discusses how networking and word-of-mouth referrals helped her grow, the importance of client relationships, and her best strategies for creating a seamless client experience. Sophie also talks about balancing work and family life, setting up...

In today’s episode, Jessica shares her journey from working in a salon to running her own beauty business from home. She discusses building a client base, creating a welcoming salon space, and managing client relationships. She also covers personal branding on social media, pricing strategies, and balancing work and personal life. Jessica shares lessons learned from mistakes, daily business practi...

In today’s episode, Chelsey Long shares her journey from the department store beauty counter to becoming a successful self-employed lash tech. She discusses the challenges of building a loyal clientele, evolving her marketing strategies, and the importance of creating a welcoming workspace. Chelsey also touches on work-life balance, setting boundaries with clients, and her aspirations to educate o...

In today’s episode, Khrystal Greenland shares her journey from A&E nurse to luxury nail technician and content creator. She reveals how social media helped build her business and the secrets behind her high quality content. From lighting and setup to creating eye catching photos and reels, Khrystal shares her best tips for making your work stand out. She also discusses pricing strategies, work...

In this episode, Catia Cardoso shares her journey of arriving in the UK to work as a cleaner and transforming her career to become a successful hair and makeup artist. Catia discusses overcoming language barriers, building a business from scratch, and the importance of networking and personal branding. She also highlights the role of trust in client relationships, the power of social media, and he...

In today’s episode, Sophie Thompson shares her journey from event management to running a successful home based nail business. She discusses how lockdown reignited her passion for nails, the importance of community in the beauty industry, and the strategies she used to build a loyal client base. Sophie also reflects on the challenges of maternity leave, time management as a business owner, and the...

In this episode, Demi Newman shares her journey from dancer to successful nail tech and home salon owner. She discusses building a clientele through social media, pricing strategies, and creating a welcoming client experience. Demi also reflects on self employment challenges, branding authenticity, and learning from early mistakes. In This Episode, We Cover Transitioning from dance to beauty Build...

In this episode, Kiran Phlora shares her journey from working at a Chanel beauty counter to building a successful career as a makeup artist. She discusses overcoming self doubt, the power of networking, and how she grew her personal brand. Kiran also highlights the importance of setting boundaries, staying current with beauty trends, and learning from past mistakes as she looks to the future of he...

Summary Alyson Hogg, founder of Vita Liberata, shares her incredible journey from academia to entrepreneurship at 40, founding a game changing tanning brand and navigating the competitive beauty industry. She discusses product innovation, consumer trust, and the evolving digital landscape, along with the challenges of reacquiring her brand and fostering a positive team culture. Alyson also reflect...

In today’s episode, we talk to Romy Olivia Tillyer, an award winning brow and lash specialist. She shares her journey, including creative marketing strategies for attracting clients, the importance of seeing things from the clients' perspective to guide her content creation, and the value of building strong client relationships. In This Episode, We Cover: Transitioning to self-employment in beauty...

In this episode, we speak to Maisie Arnold, a successful nail technician and educator. Maisie shares her journey from being a personal assistant to becoming a full time nail technician, highlighting the importance of social media in building her client base. She discusses her strategies for providing quality service, maintaining client relationships, and expanding her offerings to include spray ta...

In today’s episode, Tigerlili Roberts shares her journey from hairdressing apprentice to self-employed stylist. She tells us all about how she built her client base on social media during lockdown and highlights the importance of client relationships, managing expectations, and overcoming imposter syndrome. In This Episode, We Cover: Transitioning to self-employment in hairdressing Using social me...

In this episode, Beth Corkish, a talented nail technician, shares her inspiring journey from doing nails for friends and family to building a successful nail business. She emphasises the power of word-of-mouth and social media, particularly Instagram, in growing her clientele. Beth discusses how she stays current with nail trends using tools like Pinterest and Instagram for inspiration. Despite he...

Summary: In this episode, Amy Hide, a celebrity and fashion manicurist, shares her journey in the beauty industry and the importance of finding your ideal clients. After successfully running a chain of salons, Amy transitioned to freelance work. She emphasises choosing clients who align with your values and lifestyle, and discusses how social media can help build a client base. Amy also shares her...

In today’s episode, Belinda Price shares her extensive journey in the nail industry, from nail technician to Education and Capability Manager at OPI. Belinda shares valuable insights on retail strategies and discusses the importance of building brand trust and understanding product allergies, as well as sharing tips for aspiring educators. In This Episode, We Cover: The evolution of nail technique...

In this episode, Rose Lonsdale, Global Senior Education Manager at Nouveau HD Beauty Group, shares her inspiring journey from practitioner to educator in the beauty industry. Rose highlights the importance of continuous learning, staying on top of industry trends, and the power of brand association for building trust with consumers. She also provides valuable advice for beauty professionals lookin...

Lilly McGlinn, owner of Elem Studio, shares her journey from accidentally entering the nail industry to running a successful salon with a bold and colourful brand. She talks about using social media to attract clients, finding her niche with unique nail art, and the challenges of running a studio of self employed beauty professionals. Lilly also shares her goals for expanding her nail care product...

In this episode, Steph Kelly shares her inspiring journey into the beauty industry and how she launched her own business during a lockdown. She discusses the importance of continuous learning, staying updated with the latest treatments, and building confidence by initially offering services to friends and family. Steph also emphasises personal branding, building trust, and providing a personalised...

Isabel Blake, a master Bio Sculpture manicurist, shares her journey from working in a nail salon to running her own successful business. She discusses how she grew her Instagram during the pandemic, built strong client relationships, and the importance of setting work-life boundaries. Isabel also offers advice on taking risks and the power of community in the beauty industry. In This Episode, We C...

In this episode, Nicky Matthews, the founder of Sienna X, shares her incredible journey from being an air hostess to becoming a leading entrepreneur in the beauty industry. Nicky and Katrina dive into topics like adapting to industry changes, maintaining high standards, and building trust with clients. Nicky emphasises the importance of client retention, having a solid business plan, and the role...

In this episode, Emma Cleary shares her journey from modelling to building her own social media business, Embrace Socials. She discusses the importance of personal branding and building an engaged audience on Instagram. Emma emphasises being authentic and true to yourself on social media, highlighting the power of educational and entertaining content. She advises professionals to focus on their id...

In this episode, Nicola Griffin of PrettyBeaut London shares her journey of building a successful freelance beauty therapy business. What began as a side hustle, offering discounted rates to 10 models for eyelash extensions, quickly grew through word of mouth and referrals. After being made redundant from her office job, Nicola decided to pursue beauty therapy full-time. She leveraged social media...

Join us as we chat to Sam from Made with Love, a master manicurist, pedicurist, lash, and tan artist. Sam shares her 20 year journey in the beauty industry, detailing the evolution of client expectations and the impact of a professional booking system on her business. She discusses pricing challenges, loyalty programs, and digitising her business. In This Episode, We Cover: Marketing, client reten...

In this episode, we chat with Zaara King, a beauty business coach and podcast host, who shares her inspiring journey in the beauty industry. Starting as a mobile beauty therapist while working full-time in sales, Zaara pursued her passion for beauty after being made redundant. She opened a salon but decided to work from home after having her first child, focusing on building her own beauty busines...

In this episode, we chat with Zoe Gibbs, a semi-permanent makeup artist and skincare specialist, about her journey of building her own business. Starting as a beauty therapist, Zoe worked at various salons and spas before taking a break to explore other career paths. She eventually rediscovered her passion for beauty and started her own business, Lipbrowlash, specialising in semi-permanent makeup....