Brewing Talks

Flaunting a new upmarket watch brand, taking selfies in luxury hotels as the backdrop, shopping till you drop! Consumers have indulged in some amount of trivial pursuits. But has this mindset changed? Are consumer shopping habits changing? What's the concept of luxury today? Can we be exclusive and still be on social media? Jamal Shaikh, Editor Brunch, Hindustan Times, indulges in a very interesti...

Corporate social responsibility (CSR), social cause, philanthropy, we are quite familiar with these terms. CSR is nothing new and has been a part of the organisation's strategy. However, this Covid 19 sort of changed all this in a big way and we are seeing an upswing in the number of large enterprises pulling together and offering support to the society at large. Know about the way forward approac...

11th May is celebrated as National Technology Day. India has over the years progressed immensely in the field of technology and science. How are our businesses, brands and even personal life getting impacted by technology? Has the Covid Pandemic changed the way we consume technology-based products? We are gradually getting accustomed to virtual meetings and adopting them as a part of our functioni...

Building a brand is not easy, rejuvenating a brand- even more difficult. . Overcoming challenges requires a vision, a smart plan and most importantly belief in self and the team. Starting her journey with films, Perizaad Zorabian took up the challenge to rejuvenate the Zorabian Chicken brand- a family-owned business that started 38 years ago. This very interesting chat is a must-listen Podcast. Fe...

Food & Beverage and the restaurant industry is undergoing tremendous changes and challenges in the current time. India is a foodie's market and consumers are getting more and more experimentative about their choices. With the growth in aggregators online platforms, the current pandemic- listen to Antoine Lewis, the well-known food writer, restaurant critic and consultant share his perspective...

Creating community with your loyal customers is what every brand aspires for. Community-based marketing is trending today. How can brands be successful in building strong communities? Can this type of marketing be the road to success for brands and businesses? This episode of Brewing Talks with Global Head Marketing Royal Enfield- Shubhranshu Singh takes us through an interesting conversation on b...

Our day starts and ends with checking our social media feed updates. Even as marketers we are constantly browsing the channels to keep up with the latest trends. In this episode, Madhulika brews up a social conversation with Hitesh Rajwani, CEO of Social Samosa on the ever-changing world of social media. Know about what's trending in this space and how marketers can adapt themselves to this dynami...

'Start-Ups' is a buzzing word. We often hear new start-ups taking birth and it does take an amount of perseverance and planning to create a successful venture. This episode with Samar Singh Sheikhawat, Business Consultant and a Start-Up advisor focuses on the topic of what these start-ups can learn from the more established brands. Listen to this Podcast to know about the start-up scene in India p...

We all have grown up listening to stories. Stories were and will always remain an integral part of our life. And now with the growing digital and OTT platforms, has storytelling taken a new shape? Naveen Chathapuram, Chicago based Indian-American Film director shares his experience in the area of storytelling, film making with host Madhulika. Know more about creativity in storytelling in this epis...

The credible way of promoting or talking about a brand or an individual is Public Relations (PR).PR shapes perception creates goodwill and saves the organization from a crisis. Has this very important function changed over the years? What is PR in today's digital age? How can brands overcome crises? The evolving phase of political PR. Listen to this very interesting episode featuring the Image Gur...

What was marketing in the pre-digital era? How has digital and design thinking shaped in improving the consumer experience? What are the current travel and aviation marketing trends? How can brands add value and what is shaping the digital transformation? Listen to this interesting episode as Madhulika converses with Nitin Sethi, Vice President Digital at IndiGo. You can follow us and leave us fee...

Know how marketing works in the Fast-moving goods (FMCG) industry. Does emotional advertising work? What's the shift in consumer behavior post-Covid? Let us understand the latest marketing trends and why marketing matters by Saurabh Bajaj, Head Marketing, Dairy for Britannia in this episode of Brewing Talks.   You can follow us and leave us feedback on Facebook , Instagram , and Twitter @eplo...

It is important to have a vision and more important to move forward with determination to give life to the vision. Planning a new venture or uplifting a brand. What is relevant is to have the right intent behind it. Education is taking new shape post-Covid and in today's episode, the conversation is with one such personality who earlier shaped brands and is now shaping millennial's career by build...

As humans, we live to live in our comfort zone. We apply the same thinking in our business and in our profession. We are planners, we like to get a clear direction to things. This is all good, but what happens when uncertain situations strike us? Are we prepared to adapt? Are we agile enough to unlearn and restrategize? The Pandemic too taught up a great lesson of adaptability and flexibility in o...

We all love to travel, dine out, to stay in the finest of hotels. We love to experience, to create memories and moments. In this episode let us explore how marketing works for hotels, the service industry. In conversation with Antoine Dubois, Senior Vice President Accor, Madhulika explores more about experiential marketing, what changes is this industry witnessing post-Covid. The episode also deep...

The world is changing, so is the consumer. Analytics is the key to know more about this consumer and shape up your strategy accordingly. How about advertising, has it changed over the years and in what shape? Let's also draw closer to know if branding really works for businesses? How making small changes to your brand look can make a huge difference in your revenue and visibility. Know this and mo...

Remember watching an ad that bought tears in your eyes, that interesting branding that made you buy the product, how simply a video content on social media made you change your perception about something you never believed in. Our new show is about passion, ideas, and creativity. It’s about the journey into the world of storytelling. Marketing is such an integral part of our life. So, let us...