Branded Content that Works

Hayley Anne Sharp , Managing Director of Global Brand Partnerships at Vox Media, shares her perspective on building impactful brand partnerships at international scale, exploring how to balance editorial integrity with client expectations while telling complex stories through engaging content. Drawing on her extensive experience, she presents a detailed case study of Vox Media's award-winning part...

Per Karlsson, Senior Pitch Director at Bonnier News, shares his perspective on the art of pitching branded content, exploring how to balance commercial ambitions with authentic storytelling while meeting evolving client expectations. Drawing on his extensive experience, he presents a detailed case study of the successful Go Live a Little campaign for Apollo, outlining the strategies that drove its...

In this conversation, Harry Morton, founder of Lower Street Media, discusses the transformative power of podcasting, particularly in the context of branded content. He shares insights on how setbacks can lead to new opportunities, the evolution of podcasting as a medium, and the importance of understanding client needs. The discussion also highlights a successful case study with Boston Consulting...

Gavin Mcauliffe, Head of Content Studio at The Irish Times Group, takes center stage in this episode. Known as a true force in branded content, Gavin shares his journey from leading commercial creative at RTÉ to building Ireland’s most dynamic content studio. Dive in for insights on creative leadership, the evolution of branded content, and the story behind an award-winning Sky campaign, plus plen...

In this inaugural episode of the Branded Content that Works podcast, host Stine Holmgard engages with podcast expert Bjørn Barfoed Vestergaard to explore the intricacies of launching a podcast. They discuss the importance of understanding the audience, avoiding common pitfalls, and the significance of authenticity in interviews. The conversation also highlights the potential of podcasting to build...