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In this insightful episode, we join Kristi Melani, CMO of TeleSign, as she discusses her journey of scaling a lean marketing team into a vibrant unit of 60 members. Melani shares her strategy of establishing clear roles, recruiting function leaders, and developing 'charters' for better team collaboration and role clarity. Host Ben Kaplan and Melani discuss the importance of clear responsibilities,...

In this episode, join Ben Kaplan as he discusses the future of marketing with leading industry professionals - Margaret Jobling from Natwest Group, David Siegel of Meetup, Julia Goldin from LEGO, John Sheldon of Smile Direct Club, Lou Barber from DHL, and Alyson Griffin of State Farm amongst many others. They explore evolving marketing strategies, the balance of data and creativity, and the role o...

Welcome to our latest podcast episode featuring JG Chirapurath, CMO of SAP. We explore JG's philosophy of understanding customer experiences for effective marketing and his belief in creating an accessible and supportive team environment. The emphasis is on bridging the gap with customers, fostering a strong internal team culture, and hiring leaders based on skills, fit, and teachability. Join us...

In this captivating episode, we dive deep into the world of marketing with Isabelle Guis, an accomplished CMO and marketing thought leader. Discover the importance of strategic alignment and collaboration within marketing teams and the impact it has on ROI. Isabelle shares her unique perspective on embracing diversity, the blurring lines between B2B and B2C marketing, and the role of empathy in un...

In this insightful episode, we chat with marketing expert Margaret Jobling, CMO of NatWest Group, who shares her invaluable experiences from the world of marketing and business. We discuss consumer understanding, data-driven decision making, seamless customer journeys, and the evolving technical and commercial acumen needed in today's competitive marketing landscape. Margaret offers practical tips...

In this episode, Ben Kaplan interviews John Sheldon, CMO of Smile Direct Club, about the challenges of disrupting traditional orthodontics and evolving their brand positioning. Sheldon shares insights on educating customers about teledentistry, establishing credibility, and offering various treatment options. He also discusses the importance of CRM, matching messaging to the customer journey, and...

Join us on TOP CMO, the go-to podcast for marketing enthusiasts and professionals seeking insider knowledge from global Chief Marketing Officers. This episode features Amy Baker, a marketing mastermind who's worked with major players like Proofpoint and Ericsson. Get ready to explore cutting-edge marketing techniques, industry trends, and the essential skills needed to thrive in today's fast-paced...

In this episode of TOP CMO, we're joined by Karl Van den Bergh, the Chief Marketing Officer of cybersecurity leader Gigamon. With a background in deep observability and an impressive tech portfolio, Karl shares his insights on managing a marketing mix during economic downturns and leveraging lessons from the pandemic. We discuss finding the right balance between short-term results and long-term th...

In this episode of the TOP CMO podcast, we dive into the world of marketing and leadership with Arun Pattabhiranman, a seasoned CMO with years of experience in the industry. Listen as he shares his insights on how to build a successful marketing team, the importance of data and AI in modern marketing, and the key skills needed for aspiring CMOs. Whether you're a seasoned marketer or just starting...

In this engaging episode, Francesco Lagutaine and Ben Kaplan delve into the essential aspects of successful marketing. They explore the importance of understanding and communicating your brand's core values while staying true to your marketing DNA. The conversation highlights the significance of building trust with your audience and the role of becoming an authentic part of the communities you aim...

Discover the art of data-driven storytelling in this captivating episode with Kirsten Markson, CMO of Keap. Dive into the world of B2B marketing as Kirsten shares valuable insights on leveraging data for authentic narratives, embracing creativity to stand out, and maximizing the impact of content through stackable content strategies. Learn how to transform your marketing approach and make it anyth...

Discover essential marketing leadership insights in this power-packed episode featuring top CMOs! Uncover the secrets of successful CMOs, learn how to prioritize like a pro, and explore the critical role of collaboration between marketing and design. If you're passionate about marketing, leadership, and driving business success, this episode is a must-listen! Don't miss out on these valuab...

We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns. In this episode, Raja shares his insights into the future of marketing and how the...

In this episode of TOP CMO, we are joined by Neil Dowling, CMO of Rightpoint, a digital consultancy and part of the GenPact family, a professional services firm with over 129,000 employees. Neil brings with him a wealth of experience, having worked in senior marketing positions at renowned companies such as Cognizant and Fujitsu. Neil is no stranger to tight budgets and understands the importance...

Join Ben Kaplan as he sits down with Vince Venditti, CMO at American Residential Services, to discuss the unconventional approach to marketing success. According to Vince, perfectionism can actually hinder progress and growth in the industry. To be a truly innovative marketer, you have to be willing to take risks and embrace failure. But it's not just about experimentation, it's about challenging...

Join us in this week's episode of our Marketing podcast as we sit down with Diana Massaro, CMO of Sky High Security. Diana shares her insights on fearlessness in the business world and the importance of understanding the industry you're in. She emphasizes the significance of being selective in hiring and creating a strong team culture. Diana also stresses the importance of aligning your marketing...

Join us on this episode as we welcome Julia Goldin, the Chief Product and Marketing Officer of Lego. Julia's unique role as both the CMO and CPO of Lego gives her a unique perspective on how marketing and innovation can work together to enhance the product experience. She will share with us her journey from working with Coca Cola to rising to the top as a CMO and CPO of one of the world's...

Listen in as we chat with Sarah Moore, CMO of Beekeeper, a fast-growing startup that has raised nearly $200 million in funding. Sarah shares her insights on how to effectively target non-desk, frontline workers with operational and communication systems. With over 25 years of experience in the Austin tech community and a successful track record of scaling software companies from zero to $100 milli...

In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a s...

Ben is speaking with Esther Flammer, CMO of Wrike, the powerful work and task management platform that was acquired by Citrix for more than $2 billion back in January 2021. Esther has a strong marketing background heading up marketing teams for a wide variety of SAS, or software as a service companies that include senior marketing positions at Conga, a revenue lifecycle management platform, Conver...

Today Ben is speaking with Paul Suchman, CMO of Audacy, the company formerly known as Entercom Communications – the second largest owner of radio stations in the U.S.  Through its media footprint, Audacy reaches 200 million listeners across the U.S. and is one of those interesting brands navigating the crossroads, some would say the divide, between old and new media. Don't forget to check out our...

Today Ben speaks to Evelyn Krasnow of Fernish, a premium furniture and décor rental start-up that markets a little differently. With experience heading up the Marketing function at Bird the ECO friendly transportation company, Simple human, the manufacturer of tools for efficient living and Belkin, the electronic and electronic accessories manufacturer, Evelyn has a wealth of knowledge to share an...

Amy Tunick, CMO of National CineMedia, the largest cinema ad network in the U.S talks with Ben about the power of shared experience, the secret weapon that is PR and driving tent pole moments.  #TOPCMO #Marketingpodcast #Marketing #NCM #NationalCineMedia For more TOP CMO episodes, don’t forget to subscribe.   Website : https://topagency.com/top-cmo LinkedIn : https://www.linkedin.com/in/kaplanben...

In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? What makes the most effective Superbowl ad and how does social media compare?  #TOPCMO #Marketingpodcast #Marketing #medi...

Joe Cohen, CMO of AXIS Capital talks about keeping the message simple and breaking through a jargon heavy industry. Great insights from a thought leader in the financial space who used to have a surprising occupation.  #TOPCMO #Marketingpodcast #Marketing #Axis For more TOP CMO episodes, don’t forget to subscribe. Website : https://topagency.com/top-cmo LinkedIn : https://www.linkedin.com/in/kapla...