BRANDED

Join us in this episode of TOP CMO as we delve into the dynamic world of tech marketing with Mandy Dhaliwal, the Chief Marketing Officer of Nutanix, a leading cloud computing software and services provider. Mandy shares her unique perspective on managing marketing chaos, emphasizing the importance of understanding customer needs and crafting messages that resonate deeply with the audience. She dis...

In this episode of TOP CMO, join host Ben Kaplan as he engages in a riveting conversation with Jessica Gilmartin, the Chief Marketing Officer of Calendly. Dive into the world of strategic marketing as they explore how breaking down silos, fostering a culture of teamwork, and setting high standards are pivotal in the ever-changing marketing landscape. Jessica shares her invaluable experiences from...

In this insightful episode of "Top CMO," host Ben Kaplan sits down with Bruno Trimouille, the Chief Marketing Officer of Litera, a software company catering to the legal industry. With over 25 years of experience in software, Bruno shares his journey of transforming marketing strategies in a traditionally conservative field. He discusses the pivotal role of event marketing in the legal sector, the...

In this episode of TOP CMO, host Ben Kaplan engages in a compelling conversation with Alice Milligan, the Chief Marketing Officer at Morgan Stanley. Alice shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility. The episode delves into Morgan Stanley's strategic shift to connect with a broader audience, includi...

In this episode of "TOP CMO," host Ben Kaplan engages in a dynamic conversation with Ashish Kuthiala, the Chief Marketing Officer at Traceable AI. They delve into the evolving role of a CMO in a rapidly growing tech startup, focusing on the unique challenges and strategies involved in building brand awareness in the competitive field of API cybersecurity. Ashish shares his journey of transitioning...

In this episode of TOP CMO, we're joined by Alyson Griffin from State Farm for an in-depth conversation about the evolving world of marketing. Alyson shares her experiences and insights on how State Farm is navigating the challenges and opportunities of digital transformation. We dive into the company's innovative foray into the metaverse, discussing how this venture is reshaping customer...

In this "Top CMO" episode, host Ben Kaplan interviews Betsey Chung, TD Bank's Global CMO. Betsey shares her transition from finance to marketing, focusing on a data-driven, human-centric strategy. She discusses marketing's balanced scorecard approach, integrating financial metrics with customer and employee engagement. The episode highlights the importance of adapting marketing strategies to cultu...

In this latest episode of TOP CMO, we welcome Brad Audet, Chief Marketing Officer of Mazda North America. Brad discusses the strategic pivot Mazda has made towards a more human-centric approach in their marketing initiatives. The conversation delves into the practicalities of integrating customer experience into the automotive sector and how Mazda navigates the current marketing landscape. Brad sh...

In this must-listen episode of "TOP CMO," we delve into the innovative mind of Kory Marchisotto, CMO of e.l.f. Beauty. Join us as Kory unravels the secrets behind transforming a beauty brand into a cultural phenomenon. Discover how breaking the rules, daring to be different, and truly connecting with consumers can redefine marketing in the beauty industry. Hear about the strategies that propelled...

In the latest episode of "TOP CMO," host Ben Kaplan sits down with Melissa Grady Dias, the Global Chief Marketing Officer at Cadillac, to delve into the dynamic world of automotive marketing and the unique strategies behind one of America's most iconic luxury automobile brands. This episode offers a fascinating look into how Cadillac, a brand synonymous with success and luxury, is navigating the e...

Unlock the Secrets of Marketing Mastery with Elina Vilk, CMO of Hootsuite, on TOP CMO. Dive into a riveting conversation exploring the four elemental 'C's of marketing success. Discover how Elina's diverse experience across major brands like PayPal, Facebook, and WooCommerce has shaped her unique perspective. Learn practical strategies for thriving in the dynamic world of marketing, and gain insig...

In this episode of TOP CMO, join us as we delve into the world of strategic marketing leadership with Shane Murphy-Reuter, CMO of Webflow. We explore Shane's extensive experience across the technology sector, where he has shaped the marketing functions of major companies, turning innovative visions into reality. From his pivotal role in customer acquisition at Paddy Power Betfair to spearheadi...

Are you fascinated by the ever-changing landscape of cybersecurity? Curious about what it takes to manage risk in a digital world? This episode is right up your alley! Today we sit down with Norman Guadagno, the CMO of Mimecast, a company dedicated to transforming email and collaboration security for over 40,000 organizations. With a career spanning multiple sectors and roles, from being the found...

In this episode of TOP CMO, we're joined by Jill Cress, a seasoned marketing strategist with over 30 years of experience. Jill delves into the intricacies of tax marketing, sharing invaluable insights from her journey at H&R Block. From understanding client perspectives to the role of life moments in tax situations, Jill covers it all. Tune in to learn how H&R Block leverages its 70-year l...

In this compelling episode, host Ben Kaplan sits down with Chris Koehler, the Chief Marketing Officer at Box Inc., to unpack the secrets behind his customer-centric approach to marketing. Chris shares his unconventional journey to becoming a CMO and how it has informed his strategies for achieving customer success at Box Inc. The conversation takes a deep dive into the transformative power of "rai...

Today's episode is a masterclass in optimistic leadership and innovative marketing strategies, featuring Dana Marineau, the CMO,North America of Rakuten, —Japan's largest e-commerce company. In a world where 'Rakuten' itself stands for 'optimism,' Dana embodies this ethos in her approach to marketing, team building, and brand evolution. With a career spanning senior roles at Credit Karma, Electron...

Ben speaks to Margo Kahnrose, CMO of Skai. We dive into the evolution of retail marketing, focusing on the rise of shoppable media and its impact on advertising strategies. Margo also discusses the challenges traditional publishers face due to the loss of third-party cookies and the shift towards walled gardens. Margo shares her insights on how this trend is blurring the lines between top-of-funne...

In this episode of Top CMO, we sit down with Amina Pasha, the CMO of Thrive Market, an innovative American e-commerce platform offering natural and organic food products. Amina's remarkable journey has seen her at the forefront of some of the biggest names in the CPG industry, including The Honest Company and Proctor and Gamble, where she's been instrumental in elevating iconic brands like Pantene...

In this episode of TOP CMO, we delve deep into the transformative world of marketing within tech-centric organizations. Join us as Robin Saitz, CMO of Rockwell Automation, unveils the challenges and triumphs of narrating a brand's evolution in an engineering-led landscape. Discover the power of storytelling, the significance of integrated campaigns, and the pivotal role of marketers in shaping a c...

In this enlightening episode of the Top CMO podcast, we sit down with Raj Vavilalla, the Chief Sales, Marketing and Product Officer at GEHA Health. With an impressive career spanning roles at top health and insurance companies, Raj brings a wealth of experience and unique insights into the table. In our conversation, we delve into the importance of hyper-collaboration, both within the leadership t...

Dive into the latest episode of the TOP CMO podcast where we delve into the exciting world of brand revitalization and modern marketing with Linda Lee, CMO of Campbells. From deciphering consumer behavior, the critical role of data, to the intersection of tradition and innovation, this episode offers you an insight into the fascinating dynamics of reenergizing established brands. How do you reimag...

In this not-to-be-missed episode of TOP CMO, we sit down with Heidi Arkinstall, CMO of Globalization Partners who shares some intriguing perspectives on what truly makes a successful Chief Marketing Officer. Does a marketer need to be a business expert first? How far should one push beyond their comfort zone? These are just a few questions that Ben and Heidi tackle, shedding light on the untapped...

In this episode of TOP CMO, we sit down with Brooke Cunningham, the trailblazing CMO at inRiver. Brooke shares her valuable insights into the world of Product Information Management (PIM), its impact on sustainability, and its role in large-scale e-commerce. We dive deep into the power of partner marketing and the creative ways it can overcome resource constraints, especially in periods of economi...

In this thought-provoking episode of TOP CMO, we delve into an enlightening conversation with Katherine Calvert, the Chief Marketing Officer at PagerDuty. Katherine shares her unique approach to the first 90 days in a new role, likening it to moving into a new house. She discusses the transformative power of AI and automation, highlighting how it can enhance team productivity and streamline operat...

In this inspiring episode, we are joined by Linda Boff, the Chief Marketing Officer of General Electric. With a firm belief that a good CMO brings the soul of a company to life, Linda discusses the pivotal role marketing plays in not just driving numbers, but in humanizing the brand and telling its story. We explore Linda's perspective on strategic shifts and change management, emphasizing the imp...