Fabien Hameline
Brand Runner
Brand Runner is a podcast about building better brands, stronger creative systems, and more thoughtful marketing work. Hosted by Fabien Hameline, a brand awareness leader and creative operator, the show explores how marketers, founders, and creative leaders can combine strategy, systems thinking, and human judgment to do more impactful work with less mental load. Expect solo reflections, guest conversations, brand breakdowns, and practical looks at AI, workflows, taste, and execution.
Autor
Fabien Hameline
Kategorie
Podcast-Website
Neueste Folge
26. Mai 2026
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Can AI Make Us Better Artists? with Farid Ismail (special episode in French 26.05.2026 23:48
Summary In this engaging interview, Farid Ismail shares his multifaceted artistic journey, explores the impact of AI on filmmaking and art, and discusses the future of creativity in the age of technology. Discover insights on how AI supports and challenges creators, the importance of maintaining human authenticity, and the evolving landscape of cinema and digital art. To subscribe to the Substack...
AI Is the New OS. Humans Are the Luxury — What You MUST Do in 2026 07.01.2026 9:07
## Summary In this episode of Brand Runner, Fabien discusses the evolving landscape of marketing, focusing on the integration of AI as the new operating system. He explores six significant shifts in the industry, including the rise of AI in marketing, the transformation of search into answer engines, and the emergence of every company as a media company. Fabien also delves into the financial infra...
Inside Canva’s Visual Suite: AI, Creativity & the Future of Marketing Teams 14.04.2025 11:57
Episode Summary: In this episode of Brand Runner, we explore Canva’s Visual Suite 2.0 — a major shift that brings design, AI, code, and data into a single creative workspace. From Magic Studio to Canva Code, we break down the most impactful features and what they mean for creative productivity, marketing teams, and the future of work. What We Cover: Canva AI and Magic Studio tools Visual spreadshe...
AI Goes Ghibli: The Viral Trend and Its Implications 01.04.2025 14:12
Summary: This episode dives into the explosive trend of transforming images into Studio Ghibli-inspired art using ChatGPT's latest GPT-4 model. We explore why this trend captivated the internet, its ease of use, and the deep cultural resonance of Studio Ghibli's unique aesthetic. From personal photos and pop-culture memes to historical moments, this style has touched every corner of digita...
Inside Adobe Summit 2025 (recap): Creativity is the New Productivity 24.03.2025 22:56
In this episode of Brand Runner, we dive deep into the groundbreaking announcements from Adobe Summit 2025, where AI has officially stepped into the spotlight, fundamentally changing the game for creativity, productivity, and brand building. We explore how Adobe is transitioning from bolt-on AI features to embedding artificial intelligence into the foundation of their entire ecosystem. From the ex...
The State of VR with Sébastien Hameline 28.01.2025 47:41
Show notes keywords: immersive marketing, virtual reality, VR milestones, consumer adoption, brand applications, metaverse, XR, Web3, healthcare VR, interactive experiences summary In this conversation, Fabien and Sébastien discuss the evolution of virtual reality (VR) and immersive marketing, highlighting key milestones, consumer adoption, and innovative applications by brands. They explore the i...
From Dojo to Boardroom: Martial Arts Insights for Marketers and Entrepreneurs 08.10.2024 7:16
Buckle up, brand warriors! 🚀 As a creative producer with a 25-year love affair with Taekwondo, I've got a treat for you. I recently spent 10 unforgettable days in Korea with elite warriors, conquering the prestigious Kukkiwon master instructor course. 🏆 Get ready to kick your marketing game up a notch as I share mind-blowing insights from this ancient martial art that'll revolutionize your entre...
Paris 2024 Olympics: a golden opportunity for brands 09.07.2024 17:06
In this episode, we are talking about one of the biggest events of the year for 2024: the Olympic Games, set to happen in my dear hometown: Paris. The event is set to take place from 26 July to 11 August 2024. In today’s post, we will talk about why it is a unique opportunity for brands, as well as what partnerships are available, and what are the costs involved for such partnerships. Connect Get...
Apple's Creative Destruction: Unpacking the "Crush" Ad Debacle 23.05.2024 7:19
In this explosive solo episode of Brand Runner , we dissect Apple's disastrous "Crush" ad campaign that sparked outrage across the creative community. From the disturbing industrial visuals to the cringe-worthy implications of AI replacing human artistry, we'll unpack what forced a rare public apology from the tech titan. You'll hear shocking details about an emotional test s...
Virtual Realms, Real Brands: VR Marketing in the Metaverse with Charlie Ferguson 14.05.2024 36:55
In this insightful episode, we explore the future of branding, marketing, and consumer engagement in the metaverse and spatial internet era. Our guest is seasoned digital brand strategist Charlie Ferguson, who shares his thoughts on extended reality (XR), immersive virtual worlds, user-generated experiences, and the convergence of technologies driving this metamodern shift. We dive deep into the e...
Super Bowl Ads vs the Art of Meaningful Marketing 12.03.2024 32:34
This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about...
2024 Marketing prediction: When Your Fridge Talks Back (and Sells You Shoes) 24.01.2024 10:06
Happy New Year! In this episode, I would like to pull out my crystal ball and tell you about my prediction for 2024. In this episode, we will discuss the Rise of AI-powered predictive Analytics, Hyper-Targeted Personalized Omnichannel Campaigns, AI-driven content Creation on the Fly, Expert Insights on the Future of AI Marketing, and more... All these are not just predictions, but also very much s...
Standing Up or Standing Aside? How Brands Should Respond to Boycotts with Yoni Golan 09.01.2024 28:37
On Oct 7th, the terrorist organization Hamas entered Israel ground and committed crimes against humanity. Rightfully so, since then Israel entered a war against Hamas to eradicate this terrorist organization, rescue the hostages, and make sure this does not happen ever again. Following this, we saw a rise in antisemitism worldwide and even calls to boycott Israeli brands or Israeli-funded brands....
How to efficiently build online brand campaigns with Or Hadar (monday.com) 15.12.2023 23:38
In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, and how latest technology innovations changed the game. International OOH campaign menti...
Threads and trends: Navigating the Social Media Landscape with Natasha Chang 06.12.2023 40:23
Want to build a strong online brand? Join me and Natasha Chang, social media manager at monday.com , as we explore the secrets to success of how to build a presence — online. In this fascinating episode, with Natasha, we discuss: How to build a presence B2B vs B2C; How to get started from scratch and what to focus on; Between Paid vs organic: is paid necessarily better? Why is TikTok Natasha'...
How Warner Bros. Turned Barbie Into a Cultural Phenomenon 30.10.2023 9:06
In today's episode of Brand Runner , we're exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that's been taking the industry by storm. Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We'll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought to both co...
Brandformance: The Secret to Achieving Both Short-Term and Long-Term Marketing Goals 05.09.2023 8:35
In today's digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it's more important than ever to create a holistic marketing approach that combines branding and performance. This is where brandformance comes in. Brandformance is a term combining the concepts of branding and performance. It defines a campa...
Beyond reality: How Apple's Vision Pro redefines brand marketing 20.06.2023 24:21
In this episode of Brand Runner , we talk about the latest buzziest announcement in tech: the Apple Vision Pro headset. This new tech product shines a light on the future of the internet, and how it will redefine marketing and advertising. Reviewing its features and capabilities will break down its marketing and ethical implications as well as its limitations and timeline for mass adoption. Connec...
NFTs: why companies are including them in their marketing strategy 06.06.2023 9:10
Today I would like to talk about NFTs. Yes, of course, everybody knows about NFTs. But not how they are shaping the future of brand awareness and marketing... In this episode, we look at how big companies started to include these in their marketing strategy and why they did it. This will give us a glimpse of what the future of marketing is made of. Thanks for listening, Fabien. Connect here 👇🏽 S...
AI: the future of the advertising and how it will change the job market 09.05.2023 8:54
In this episode, we talk about ChatGPT and more specifically how it will revolutionize advertising as we know it, which jobs might get replaced by it, and where we are at with this technology. This is a very controversial topic, and many people are speculating. There are over 8000 tools that were created leveraging ChatGPT in the last few months, and it won't stop here. Connect here 👇🏽 Officia...
The new paradigm of agency model and in-house production 09.05.2023 6:16
Welcome to the Brand Runner podcast, where we discuss marketing trends and tech. In today's episode, we discuss why the traditional advertising agency model has changed. We touch on what has been the traditional model until now, and how both regulatory and technology evolutions brought us here. Thank you for listening. Please give us a 5-star rating, it really helps get the show heard, and i...
Trailer 02.05.2023 2:01
Welcome to Brand Runner, a podcast about marketing trends and tech. Today, it’s hard to talk about a brand and make it stick. Yet there are so many ways to do it. This episode is a quick trailer to address why I decided to start this podcast and what is to come. Thank you for listening. Please give us a 5-star rating on your podcast app and subscribe, it really helps get the show heard. Fabien. Co...
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