Brand & New

Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred. In this episode of Brand & New , host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual...

The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no better stage for that conversation than “the world’s game:” football, or as it called in the United States, soccer!  The goal of World IP Day 2026 is to highlig...

Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New , Willard Knox connects with Lauren Tulloch and Catherine Zaller Rowland from the Copyright Clearance Center (CCC) to tackle the copyright questions everyone is...

Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use to advance women leaders in their organizations. During the last five years, the global intellectual property community has made real progress on belonging a...

Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology makes it easy to clone someone’s voice or face? In this episode of Brand & New , host Willard Knox speaks with two attorneys at the forefront of these rap...

The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music? In this episode of Brand & New , guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the...

As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But behind every evolving technology and headline debate are the lawyers, often musicians themselves, who navigate the space where art and law converge. In this episode of Brand & New , guest host Rudy Gaines sits down with two leading intellectual property p...

In today’s episode of Brand & New , we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again?  Behind the headlines and the legal frameworks, what’s really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust.  Joining us to explore th...

What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New  takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, of Falcon Rappaport & Berkman LLP about the opportunities, and risks, facing companies in decentralized digital spaces. From NFTs to stablecoins to enforcement strate...

London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal? In this episode of Brand & New , we explore how London has built and sustained its reputation as a destination admired worldwide for...

The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally.  In this episode of Brand & New , host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI...

Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While companies invest millions in logos, marketing campaigns, and brand positioning, most struggle to move beyond subjective descriptions like "strong brand recognition" or "customer loyalty" when communicating value to investors, lenders, or their ow...

In this episode of Brand & New , we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conversation that redefines what it means to practice law under impossible circumstances. From distributing laptops during air raids to maintaining client deadlines whi...

On this episode of Brand & New , INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO).  In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evol...

Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create b...

The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) members. Host Willard Knox, chats with two of the band’s co-founders, Richard Dissmann and Jason Vogel, to uncover how this unique musical collective came t...

Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative.   Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the...

In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture.  The journey begins with...

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers.  Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalt...

The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty.   Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming public...

Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession f...

We're wrapping up the year with a special episode of Brand & New .  Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and sometimes surprising responses that reveal their diverse perspectives of the world today.  Today, you'll hear rapid-fire insights from our incredible lineup of gu...

In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo.  Ms. Pierre-Bravo is a force to be reckoned with in the media world and beyond. As a journalist, bestselling author, and fierce advocate for young professionals and women of color, she b...

We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks.  Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP . The report shed light on a critical issue: the consequences of inaccurate or incomplete IP reporting in mainstream m...

This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today....