Bookology

Pop the champagne—the writing may be done, but the real celebration (and strategy) begins now. In this episode, Amy and the group explore how a book launch can be more than a party—it can be a powerful business-building event. From Sarah’s royal-themed bridal showcase to Sharon’s winery signings and Mark’s national conference debut, each author learns how to align their launch with their brand, au...

It’s time to take your manuscript from private to published . In this episode, Amy breaks down the three main routes to publication—traditional, hybrid, and self-publishing—and helps each author match their goals, budget, and business model to the right path. From editing and design to ISBNs, query letters, and marketing plans, the group learns what really happens behind the curtain of publishing...

Your book isn’t even done—but it’s already your best marketing tool. In this episode, Amy shows the group how to craft irresistible book descriptions and one-line pitches that sell the story before the first copy hits print. From identifying your reader’s core question (“What problem does this book solve?”) to creating comparison hooks (“If you love Bridgerton…”), the authors learn to turn browser...

Your cover has one job: earn the click. Your title has one job: promise the right book to the right reader. In this episode, we match audience expectations to visual cues and subtitle promises, so you don’t look “mis-shelved.” From financial bestsellers’ big-type headshots to romance-adjacent wedding aesthetics, learn how to reverse-engineer your niche—and avoid the #1 mistake: confusing your read...

As pages stack up, Sarah, Mark, and the group learn to turn research and drafts into a steady stream of on-brand posts. From royal-wedding tidbits to kitchen chemistry recipes and blended-family money stories, repurposing turns progress into promotion—without extra hours.

Writer’s block isn’t a verdict—it’s a workflow problem. In this episode, Sarah learns the difference between plotters and pantsers, why you should skip around your manuscript, and how simple tools—voice-to-text, notes apps, transcription, and light-touch AI for research and proofreading—can turn stuck days into stackable pages. Plus: a reality check on citations, quotes, and avoiding plagiarism wh...

On their first Zoom together, seven would-be authors meet—and discover there isn’t one “right” book, there’s a right-for-you book. Amy breaks down eight proven frameworks and live-brainstorms how each plays in the real world: divorce-proof finances, senior-seller real estate, kitchen-table chemistry, and even arts-education fundraising. If you’ve stalled at “what should my book be ?”, this episode...

The idea of writing a book felt thrilling — until Sarah realized she’d need to figure out what she really wanted first. In this episode, she meets her book coach, Amy, who helps her identify her dream clients, her ideal business, and the kind of book that could help her reach both. As she joins a group of future authors from wildly different fields — a professor, a contractor, even a college stude...

Sarah’s business is growing — but so is her stress. Between balloon arches and bridezillas, she’s wondering if she’s built a business she actually loves. Then she meets Michelle, a calm, confident coach whose secret weapon isn’t a marketing strategy — it’s a book. In this episode, we explore how sharing your story can reshape your business, elevate your brand, and attract the clients you’ve been d...

Everyone tells you to “follow your dreams” — but what happens when the dream starts feeling like a nightmare? In this first episode, Sarah’s day as a wedding planner unravels into one long lesson about the difference between passion and practicality. If you’ve ever built a business, chased a dream, or questioned the path you’re on, this story will feel all too familiar.