Bloom Stories

What happens when your business explodes in popularity, you find out you're pregnant, and you catch COVID—all at the same time? Annabel takes us on a deeply personal and often hilarious journey through the chaos of running Cutter & Squidge during the pandemic, navigating a surprise pregnancy, and the rollercoaster of childbirth. From trying to take her laptop into the induction room with her,...

Welcome to our first ever Partner POV from Bloom Stories. Too often, a father’s journey to parenthood is overlooked or trivialised—but dads go through an enormous transformation too, right alongside their partners. Both experiences matter, and both deserve to be heard. By sharing real stories from a partner’s perspective, we hope to offer insight, support, and a sense of connection— to help father...

If you’ve ever wondered whether it’s possible to have a truly joyful and positive, pregnancy, birth and post partum period, Lydia’s story is for you. I lost track of the number of times we use the word joy in this conversation - a testament to Lydia's resilience and can-do attitude, but also to her husband Simon who was an incredible champion throughout it all. We think you’re going to love it.

Poppy’s story feels incredibly important to tell and I am really grateful that she has entrusted us with it. In the UK today, it is estimated that 1 in 4 pregnancies end in loss during pregnancy or birth ( source ) yet, loss is usually only talked about behind closed doors. Poppy has been strong enough to share her story which includes giving birth to Daphne, her second baby, who was still born at...

Emily has had a whirlwind ten years. From relocating her whole life from Hertfordshire to the Midlands in order to live with her partner, to having three babies under five, to being made redundant whilst pregnant with her second child, to becoming self-employed and learning to juggle childcare as well as the very different needs of her three beautiful children. Emily has it all going on and she’s...

The highest highs, the lowest lows. The elation seeing a positive test, followed by the terrible grief of miscarriage. Trying to become pregnant again, yet unable to accept the fact when it happens. A physically healthy twin pregnancy, filled with anxiety. Needing help, but not wanting it when it arrives. Instagram vs the reality of life with newborns. The torture of two cries and having to decide...

As a mother to three grown up children and now granny to three grandchildren, Nia has well over thirty years of mothering wisdom, insights and experience to share with us. Ever wondered what it was like trying to prepare for birth before the internet? Or simply how to survive 30 years of parenting in one piece? This one is for you. We talk about: First trimester agoraphobia Three great epidural ex...

To anyone out there who thinks you might want to have kids one day but worry how you might do it whilst successfully running and growing your own business — this episode is for you. No one is saying that it is easy, but Izzi’s story demonstrates that it is possible to have a really positive pregnancy and birth experience whilst juggling the demands of running a business. We talk about: fertility w...

In today’s episode, Jennie and I discuss a surprisingly simple conception after some initial infertility fears and three rounds of egg freezing. Jennie talks about her reasons for choosing a home birth and how to cope when the plan doesn’t unfold as you imagined it would. Her partner wasn’t able to join her in the ambulance for the emergency transfer to hospital. But upon arriving at the hospital,...

In today’s episode, Kelly and I discuss how an IVF procedure really happens. Three letters that hold so much weight for so many women, after years of hope and failure. The IVF process comes without a rulebook, a clear timeline or a defined process. The delicate balance of criteria that need to align can be a huge mental burden. Kelly’s journey does have a happy ending, but that doesn’t mean that i...

As one of 12 herself, large families are nothing new to Clare. Maybe it’s no surprise therefore that she takes the rollercoaster of being mother to her own five children, all in her stride. Join us as Amelia and Clare discuss what she has learnt from five pregnancies, five births and looking after five babies. We also tackle the impossible question of how to balance your own personal needs as a wo...

Rachel talks about her journey from midwife to mother. Rachel had supported hundreds of women through pregnancy and birth before experiencing it for herself. It might be tempting to think of this as the best possible preparation, but the reality for Rachel was that every challenge she experienced was magnified by guilt that she didn’t intuitively have all the right coping mechanisms to hand. After...

Kate felt a real difference between the physical versus the mental pregnancy experience. Physically, she felt amazing. On the other hand, her mental journey ebbed and flowed. Looking back she feels like she has now blocked out the tough parts, but she was very anxious at times, having had a miscarriage start of the year. Amelia and Kate talk miscarrying at work, managing fear and worry when pregna...

In today’s episode, Ieashia talks about her long struggle with endometriosis. It had a debilitating impact on her life and, she was told, would likely impact her fertility as well. Ieashia would pass out every month during her periods, feel very sick and experience extreme and excruciating pain. She was eventually diagnosed at 26 years old. We talk about how she managed to ease her symptoms by tak...

Abi felt absolute joy at finding out that she was pregnant, but then complete and utter shock a few weeks later on finding out that she was carrying twins. It was truly a self defining moment that changed her and her partners lives forever. Preparing for one baby is nerve wracking enough… how do you prepare for two of them? How do you handle a double birth? And how do you have enough arms to do ev...

Lauren’s pregnancy, especially the latter stages, was not straightforward: mid-pandemic, with a change of care provider halfway through and a gestational diabetes diagnosis which meant more scans, risks and concerns about the baby’s size. But despite all this, she took it all in her stride, informing herself and making the right choices for herself, one by one. What she didn’t expect was the crash...

Becoming a mum was all Kirti ever wanted, but she knew that getting pregnant would be difficult. As soon as she got married and was financially stable, she and her partner started trying for a baby. Three years of doing pregnancy tests and ovulation tests, seeing a gynaecologist and undergoing all the scans, referrals and tests imaginable, it was all getting to be too much. In the end, Kirti decid...

Colette had her first baby at 16, her second at 23 and her third at 38. Colette’s three pregnancies and births were all very different but had one thing in common - her babies were positioned back-to-back, which led to long labours. Her first experience was positive thanks to a supportive network of family and friends, but was still characterised by naivety and judgement navigating a teenage pregn...

Laura and I discuss home vs hospital births, weirdly wonderful pregnancy cravings, how mentally straining pregnancy is, how empowering birth can be, how hard it feels to go back to work but also how hard NOT working would also be. Listen to her story to find out how she rode the contraction wave to a home birth and how that compared to her second, equally positive hospital birth.

Amelia’s first pregnancy was a bubble of blissful ignorance. She didn’t try to absorb all the information out there and trusted that her body would know what to do when the time came. In contrast, being more aware of what happens during birth as well as what could go wrong meant she struggled to relax in the same way, second time round. She felt increasingly anxious as the due date got closer. A c...

A researcher by nature and profession, Kristen completely surrendered to the natural power of the birth experience only after rigorous, wide-spanning research. This deep education filled Kristen and her birth team with confidence and the conviction that they could make informed decisions that were right for Kristen, whatever the situation that arose. A winning strategy as it turns out, because nat...

Is there such a thing as the perfect age to become a mother? Morgane had joked that 26 seemed to be just that – not too old and not too young. Despite knowing she wanted a family, she thought it would come when she had financial security, a stable job and her own place. So when she unexpectedly fell pregnant at 25, the line on the pregnancy test suddenly brought home the reality of motherhood in a...

Fiona’s journey through five miscarriages and three successful births is a magnificent story of growth, of overcoming fears and demonstrates the power of your own voice even when medical emergencies arise. There are times when experts know best and there are times when mum’s conviction is strong and as Fiona grew into motherhood and grew in confidence, she felt more empowered to speak up and follo...

Flora found pregnancy to be an anxious but awe-inspiring time. From the beginning, her desire for a natural, physiological birth was the driving force. She did a lot of research into home birth and building trust in herself and her baby to do what birthing bodies are made to do. But natural doesn’t necessarily mean complication-free. Flora thought they had lost their baby at 11 weeks when she expe...

Welcome to Bloom, the podcast where mum’s share their unfiltered birth experiences. We hope that by listening to their stories, you feel empowered and inspired, wherever you are on your own journey.