Big Data and Analytics Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into. The post The Marketing Companion Podcast: Beginning of a New Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era. The post Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales appeared first on Schaefer Marketing Solutions: We Help Bus...