alex nicolaou
Beyond the Formula
Beyond the Formula is your behind-the-scenes pass into the world of indie beauty and wellness brands. Hosted by Alex, the founder and formulator of NINI, this podcast dives deep into the journeys of entrepreneurial minds who have cracked the code to success. Each episode debunks myths, uncovers the truths, and offers engaging, no-holds-barred conversations about what it really takes to build a thriving brand in this dynamic space. With exciting guests joining Alex each month, expect informal and honest chats that bring you closer to the realities of the beauty and wellness industry. Tune in fo...
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Beyond the Formula - With Dr Ifey Ihonor founder of 8within Cacao. EP 3 31.10.2025 50:07
Ceremonial cacao isn’t just a wellness trend, it’s where neuroscience meets ancient ritual. In this episode of Beyond the Formula, we explore cacao’s fascinating history, its mood-boosting chemistry, and how to use it intentionally to elevate focus, creativity, and connection. You’ll learn why this sacred plant has been revered for centuries, and witness Alex getting hilariously high on cacao in t...
Beyond the Formula - with Michelle Roques-O’Neil and the superpowers of Aromatherapy. 02.10.2025 39:54
Step into a world of aroma, energy and divine entrepreneurial spirit with the fabulous Michelle Roques-O’Neil. In this heart-opening convo, we talk about her journey in the world of healing, building a heart-led business, and how essential oils can unlock emotional freedom. Plus, we spill some secrets on how we both approach skincare and self-care.
Beyond the Formula - with Imelda Burke the trailblazing natural beauty queen. 22.09.2025 56:22
Before "clean girl" was a thing and before your all of your favourite influencers were promoting natural beauty, there was Imelda Burke. Natural beauty pioneer and founder of Content Beauty talks with our resident skincare co-founder of NINI Organics. In this juicy episode, the duo dive deep into the origins of the natural beauty movement, how it’s evolved since 2008 (spoiler: a lot), a...
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