Beyond Marketing

5 marketing activities you should start with, when trying to sell a new, innovative product. Spoiler: educating the market is not one of them. The tool I mention: https://leadinfo.com/?fpr=rodin

Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unravel the principles behind cr...

The "7 dates" principle in marketing refers to the concept that a potential customer needs an average of seven interactions with a brand before making a purchasing decision. These interactions can encompass various touchpoints such as advertisements, email messages, social media, webinars, or even personal sales conversations. In this episode, we'll break down each step of the proces...

In a world where algorithms shape our experiences, how much of what you see on Instagram is genuinely what you want to see? Join us in this enlightening episode of Beyond Marketing as we dive deep into the inner workings of Instagram's personalization engine. Learn about the choices you unwittingly make that inform the platform's understanding of your preferences. Discover actionable steps...

If your cold emails do not work, make sure to listen to this episode. In this episode of Beyond Marketing , we delve deep into the art of crafting effective cold emails. Cold emailing is a powerful tool for reaching out to potential clients, partners, or job prospects, but it's often misunderstood. From the captivating subject line to the compelling call to action, discover 3 sentences that wi...

In a world inundated with content, standing out has become both an art and a science. Welcome to another exciting episode of Beyond Marketing, where we delve deep into the creative process to uncover the secrets behind crafting perfect content. In this episode, you'll discover the strategies and techniques that can elevate your content to the next level, whether you're a blogger, YouTuber,...

Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity. I'm your host, Dymitr Rodin, an industry insider and a marketi...