Beyond Coaching

Just because your audience doesn't know how to hire you doesn't make you ethical. In this episode, Sanne & Lucas break down 6 unpopular opinions about what's actually keeping coaches stuck under €10K/month. Trigger warning: this episode challenges some beliefs that sound intelligent, ethical, and heart-centered — but are quietly killing your business. Sanne & Lucas break down six patterns...

A like on social media doesn't make someone a lead. A lead doesn't make someone a client. In this episode, Sanne & Lucas break down the 7 real ways to actually sign coaching clients — ranked from worst to best. Most coaches focus all their energy on lead generation and never solve the actual gap: turning attention into paying clients. In this episode, Sanne & Lucas walk through the real di...

Silence from the market is data — not a verdict on your worth. In Part 2 of this two-part episode, Sanne & Lucas answer the fears that show up after a coach stops hiding: marketing silence, overdelivering burnout, client results, and income anxiety. This is Part 2 of our two-part episode built around the exact fears and doubts coaches face — this time, the ones that show up after you've stoppe...

Every coach Googles the same questions — but the internet never gives real answers. In Part 1 of this two-part episode, Sanne & Lucas answer the exact fears and doubts coaches face, starting with imposter syndrome and certifications. In this episode, Sanne & Lucas break down: why hiding is the real block (not lack of skill), the concept of congruency (and why it matters more than being "th...

If you feel like your coaching business has plateaued — or worse, gone backwards — this episode is for you. Sanne & Lucas break down the real (and mostly invisible) reasons coaches plateau — and what to do instead. You'll learn why "simple" doesn't mean "easy," why lowering your price is almost never the real fix, and why the Tony Robbins line "you don't get what you want, you get what you tol...

Most coaches think posting content every day IS their marketing strategy. It's not — and that gap is exactly why so many stay stuck under €10K/month. In this episode, we break down the exact 3-part marketing system — content, nurture, conversion — that took one coach from €0 to €50K/month in five months. This isn't hype or hustle-culture advice. It's the same leveraged, repeatable framework we tea...

Bad clients don't start in your sales calls — they start in your marketing. In this episode, Sanne and Lucas break down why every bad client is a mirror of your own language, energy, and standards. Struggling with clients who lose motivation, don't implement, or constantly find reasons why the work isn't happening? It's tempting to blame the client — but Sanne Kristiansen and Lucas Sköld break dow...

If your content is good but clients still aren't coming, your marketing isn't the problem — your trust gap is. In this episode, Sanne and Lucas break down the real reason coaches aren't converting in 2026 and exactly what to fix. You're posting consistently. Your offer is solid. Maybe you're even running ads. But the calls aren't booking and the clients aren't signing. Sound familiar? In this epis...

Most lead magnets for coaches are producing junk leads — not qualified buyers. In this episode, Sanne and Lucas break down exactly what lead magnets are working in 2026, why long-form PDFs and ebooks are dead, and the micro lead magnet strategy that attracts the right people. If your lead magnet isn't getting you booked calls and qualified clients, it's not your offer — it's your lead magnet strat...

Free Next 5 Clients Workshop → www.themillionairecoaches.com/workshop If you’ve ever thought “I don’t want a big team… but I do want to scale” — you’ll love this episode. Today we’re talking about how we built a “silent team” using AI + systems to scale to 7 figures… without hiring more people. We break down what went wrong when we had 16+ team members, why more hires actually slowed us down, and...

Free Million Euro Pathway → https://go.themillionairecoaches.com/million-euro-pathway If you’ve ever had someone ready to buy… emotional on the call… and then they disappear — you’ll love this episode. Today we’re talking about why your sales calls aren’t converting, why “helping” too much is actually costing you clients, and how to fix your content + follow-up so you can scale properly. This is o...

Free 5-Day Challenge Builder [The Blueprint We’ve Used to Generate €2M+] → https://go.themillionairecoaches.com/challengebuilder-8603 If you’ve ever wondered what actually happens inside a high-converting sales event… this episode is for you. In the last episode, we showed you how to fill your events. Now we’re breaking down what to deliver so your event actually converts. Because here’s the truth...

THE 5-DAY CHALLENGE BUILDER [THE BLUEPRINT WE'VE USED TO GENERATE €2M+] → https://go.themillionairecoaches.com/challengebuilder-8603 Get your next 5 clients – join our free workshop → www.themillionairecoaches.com/workshop If you’ve ever hosted an event that people loved… but didn’t buy from, this episode is for you. Today we’re breaking down why most coaching events don’t convert — and how to fix...

Free Get Your Next 5 Clients Workshop → www.themillionairecoaches.com/workshop If you’ve ever wondered why some coaches get tons of leads while others struggle… you’ll love this episode. Today we’re breaking down what lead generation strategy actually works at different stages of business. Because the truth is simple: most coaches copy strategies from people at completely different revenue levels....

Become Uncopyable in your brand — the full guide for free: https://go.themillionairecoaches.com/ucbrand Get your next 5 clients — join our free workshop: www.themillionairecoaches.com/workshop Are you a coach making €5,000–€15,000 per month but struggling to consistently land the clients you actually want? In this episode, we break down why your content isn’t converting — even if your offer is alr...

Full Uncopyable Brand Guide (Free) : https://go.themillionairecoaches.com/ucbrand Free Workshop: Get more leads and clients → https://www.themillionairecoaches.com/workshop If you’re a coach doing 5–10K months and want to build an uncopyable brand in 2026, this one’s for you. In this video, we break down how to build a personal brand that actually stands out — without faking it, over-editing it, o...

Grab the custom The Avatar Diagnosis™ GPT: https://go.themillionairecoaches.com/avatargpt Free Workshop: Get more leads and Clients: https://www.themillionairecoaches.com/workshop Most online coaches follow outdated marketing advice — and it’s costing them leads, clients, and revenue. In this episode of Millionaire Coaches, we break down the exact digital asset hierarchy that helped build a $6+ mi...

Grab the custom The Avatar Diagnosis™ GPT: https://go.themillionairecoaches.com/avatargpt Free Workshop: Get your next 5 clients: https://www.themillionairecoaches.com/workshop If you want to charge €20,000+ for coaching, you can’t keep playing small or solving surface-level problems. In this episode, we break down why most coaches attract the wrong clients, struggle to charge premium prices, and...

Register for our free Next 5 Clients Workshop → www.themillionairecoaches.com/workshop If you’re posting every day but still attracting broke, uncommitted clients… this episode is going to hit In this episode, we break down high-quality content vs daily posting — and what actually gets clients who can pay, commit, and get results. This is a real, honest conversation about why most coaches accident...

DM us “Preload” on Instagram → @millionairecoachesofficial We’ll send you the Strategic Planning Schedule we’re using ourselves. Want our help to get 5 clients in 14 days? Join our free workshop here www.themillionairecoaches.com/workshop If you’ve ever hit a big revenue month once… and then wondered how to make it predictable and sustainable, this episode is for you. In this conversation, we’re s...

Get your next 5 clients - free workshop: www.themillionairecoaches.com/workshop If you’re a new coach and feel like you should be building funnels, logos, websites, and content before you make money… this episode might save you months (or years). In this 2-person podcast, we play a simple but powerful game: What would we do in 2026 if we lost everything and had to start from zero? No audience. No...

Join our FREE WORKSHOP to get more leads and clients→ www.themillionairecoaches.com/workshop If you’re waking up hoping for leads instead of knowing where your next client is coming from, this episode is for you. Today we break down why most coaches stay stuck in inconsistent lead flow — relying on referrals, motivation, or luck — and how to build a simple, predictable system that actually works....

Join Our Workshop For A One-Time Discounted Payment Of Only €19 www.themillionairecoaches.com/workshop In this episode of Millionaire Coaches, we break down our 2026 marketing plan—what we’re stopping, what we’re simplifying, and what we’re doubling down on. After hitting €2.4M, we realized complexity was slowing us down. This year is about systems, simplicity, video, and measurable KPIs—not emoti...

Free YouTube Growth Checklist → DM me “YOUTUBE” on Instagram and I’ll send you the exact checklist we built from our first year on the platform. If you’re planning 2026 and feel stuck between “I need a plan” and “this plan already feels outdated”… this episode is for you ☕ In today’s podcast, we break down what it actually takes to plan a year that works in reality — not just on paper. We’re talk...

In this video, we break down the biggest lessons we learned building a multiple seven-figure coaching business—and what we would do differently to save time, money, and massive headaches. From scaling to €2.4M in revenue to realizing we’d built a business with no freedom, we share the mistakes around systems, hiring, ads, boundaries, client responsibility, and complexity—and how simplicity and cla...