BETWEEN TWO PIXELS

Story Framework for Marketing & Video: Truth, Problem, Tension, Solution, Vision, and Invitation On this episode of Between Two Pixels Podcast, host Katie Gillen talks with Josh Peters about their story framework—truth, problem, tension, solution, vision, invitation—and why story-driven marketing helps brands connect by making the audience the hero rather than focusing on features and benefits...

The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots) Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s sa...

Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedI...

Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with benefi...

In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explo...

In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators. Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it. You’ll hea...

Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance m...

Building an Authentic American-Made Brand with Nathan Martin | Between Two Pixels Podcast In this episode of the Between Two Pixels podcast, we sit down with Nathan Martin, the founder and CEO of Go Forth Goods. Nathan shares the origin story of his company, which began out of frustration with poorly made products, and his journey transitioning from marketing to creating high-quality leather goods...

Unlocking the Secrets of Brand Strategy at Zillow | Between Two Pixels Podcast In this episode of the 'Between Two Pixels' podcast, Between Pixels Co-CEO Bryan Owen sits down with Dave Healing, the Senior Director of Brand at Zillow, to explore how brands can build meaningful connections with consumers. Healing shares his journey, insights from his career, and dives deep into how Zillow...

In this episode of the Between Two Pixels podcast, we dive into the world of YouTube. Between Pixels founder Josh Peters, joins the conversation to share his journey on YouTube, the challenges of growing an audience today, and the importance of high-quality content. We discuss how brands can leverage YouTube and strategize around streams of content. We also cover topics like the different types of...

What's REALLY Working on Social Media in 2025? In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the...

The SECRET to Successful Brand Activations In this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memora...

Mastering Marketing Strategies for Startups | Between Two Pixels Podcast In this episode of 'Between Two Pixels', co-CEOs Josh and Bryan Owen dive deep into the world of marketing for startups. They discuss the necessity of having a flexible but concrete strategy, the importance of understanding your audience, and how their company, Between Pixels, has evolved to serve startups effective...

Maximizing Your Marketing Budget: How to Work Effectively with an Agency Join hosts Josh Peters and Jimmy Vann in this episode of the Between Two Pixels podcast, where they discuss the ins and outs of working with a marketing agency. Learn the importance of partnership, clear communication, trust, and strategic planning to achieve your marketing goals. Discover the nuances between working with con...

The AI Revolution Transforming Creative Jobs Today & in The Future | Between Two Pixels Podcast In this episode of Between Two Pixels, Bryan Owen and Josh Peters discuss the impact of AI on jobs, content production, and marketing. They explore how AI tools can improve efficiencies, from summarizing meeting notes to generating voiceovers and repairing audio. They also tackle the potential risks...

In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also...

In this episode of 'Between Two Pixels,' we dive into the complexities of healthcare branding with our special guest Tim Reichert, Vice President of Marketing at Aylo Health. Tim shares insights from their journey re-branding from Eagles Landing Family Practice to Aylo Health, highlighting the challenges and strategies in making primary care appealing and unique. Learn about their resear...

Welcome to another episode of Between Two Pixels! In this episode, we dive into the art of Producing High-End Digital Ads on a Budget with a special focus on our series "Bad Healthcare," where we humorously explore some of the most outrageous healthcare experiences from real people. Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and dig...

In this episode, "Replacing College Textbooks with Video" we will dive deep into the future of ed tech and the innovative ways learning is evolving! In this episode, we chat with Phil Laney from Blended Teaching and discuss the exciting topic of replacing traditional college textbooks with video learning. Join us as we discuss how Blended Teaching and Between Pixels are transforming the...

In this episode, "A Better Approach for Creative Agency Pricing" we will dive deep into the challenges and pitfalls of hourly retainers in the creative industry. If you're running or working in a creative agency, this is a must-watch! In this video, we explore: The inherent issues with hourly retainers and how they can negatively impact both clients and agencies. Real-world examples...

In this episode, we discuss the pros and cons of outsourcing content production. Outsourcing can be a great way to save time and resources, but it also comes with its own set of challenges. We'll explore the benefits of outsourcing, such as access to a larger talent pool and cost savings, as well as the potential drawbacks, like communication issues and quality control concerns. Whether you&a...

In this episode, Engage Your Audience with a Proven Storytelling Framework, we will dive deep into the art of storytelling and how you can use a proven framework to captivate and engage your audience. Whether you are a content creator, marketer, or business owner, mastering the art of storytelling is essential for building connections and driving results. Join us as we explore the key elements of...