Behind The Business

Hosting an in-person business retreat was one of the most rewarding and expansive experiences I’ve had in business. In this episode, I take you behind the scenes of my two-day Spacious Scaling Business Retreat and share the real talk on what it takes to plan and run a high-impact event for your clients. I break down the exact structure, schedule and support I had in place, what I’d do differently...

This week, I’m sharing exactly how I closed 89% of sales calls last month. No pressure tactics, no scripts, just a powerful process that works. Whether you're new to sales or wanting to refine your call strategy, this episode is going to shift the game for you. You’ll learn: Why your close rate starts before the call even begins How to pre-qualify leads with strategic content and assessment fo...

In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing difference it can make for female coaches ready to scale. With years of experience supporting high-level entrepreneurs, Holly shares how an OBM bridges the gap between vision and execution, steps in as a strategic partner, and helps clients move fro...

Feeling burnt out by launching or avoiding it altogether? In this episode, Sofia Bernardi breaks down exactly why launching feels exhausting and what to do instead. Sharing her personal behind-the-scenes process, she reveals how she runs high-converting launches every single month with ease, using a rinse-and-repeat system that’s anything but overwhelming. Whether you’re brand new to launching or...

In this final episode of my seven-part series, I’m tying everything together and showing you exactly what your next step is to build a spacious, scalable coaching business. You now have the full framework I used to scale—sustainable strategy, seamless sales, and simple systems. But here’s the truth: knowing the model isn’t enough. This episode is about taking action, getting clear, and deciding ho...

This episode is one of the most important I've ever recorded. I’m taking you behind the business to unpack the mindset shifts that moved me from stuck at 30K months to consistent 100K+ months. Because the truth is, scaling your business isn’t just a strategy game—it’s an identity game. You'll learn: The three mindset shifts you must make to scale with spaciousness Why your nervous system p...

Sales don’t have to be pushy, draining, or awkward. In this episode, I’m breaking down the exact seamless sales process that helped me scale well beyond 30K months—and it’s the same process my clients use to grow without cold DMs, pressure, or endless follow-ups. If sales currently feel exhausting or like something you want to avoid, this is for you. I’m showing you how to sell with ease, alignmen...

In this heartfelt episode, Sofia shares how she’s just wrapped one of the most abundant and fulfilling months of her life — and how her business made it all possible. From nearly hitting another $100K cash month to throwing a surprise party for her partner, travelling interstate, and preparing for an overseas trip — all while maintaining client success and business momentum — she reflects on what...

What if signing dream clients daily didn’t require burnout, endless posting, or chasing leads? In this episode, Sofia walks you through the sustainable strategy she teaches her clients — one that brings consistent leads, sales, and freedom without the hustle. You’ll learn: Why most content strategies lead to burnout and inconsistent results The three key components of a sustainable business strate...

Your business should run like a well-oiled machine — not like a never-ending to-do list. In this episode, I walk you through the exact systems I use (and help my clients implement) to buy back 10+ hours a week and create true freedom in your coaching business. If you’re constantly in reaction mode, manually doing everything, or feel like your backend is a mess — this is your episode. You’ll learn:...

In this second episode of the 7-part series designed to help you scale to $30K months and beyond, we’re diving into the five costly mistakes that are likely keeping you stuck between $5K and $20K months. These common traps don’t mean you’re not good enough—they just mean your strategy needs an upgrade. If you’ve been feeling maxed out, inconsistent with income, or unsure how to scale sustainably,...

In this episode, I take you behind the scenes of how I scaled my coaching business to $100,000 cash months without burnout, packed calendars, or constant hustle. I share the exact framework I used to grow sustainably, create freedom in my schedule, and build what I now call a Spacious Business Model. If your income feels like a rollercoaster and you’re stuck in 1:1 delivery, this episode will show...

In this episode of Behind the Business , I challenge a hard truth: most coaches never reach consistent $30K months—but that doesn’t have to be your story. You’ll learn the two specific reasons why coaches plateau or give up—and more importantly, how you can beat them. I also share a little life and business update (including my upcoming November retreat and Scale School spots). What you’ll learn:...

In this episode of Behind the Business , Sofia shares the powerful story of how she hit her very first $100K cash month—what shifted, what stayed the same, and how both strategy and mindset played a role in achieving this major milestone. From a spontaneous last-day decision to the ripple effect of a live workshop, she takes you behind the scenes of a transformational month in her business. You’ll...

In this inspiring episode of Behind the Business , Georgia St John-Smith returns to share the raw truth about business growth—the wins, the challenges, and the personal evolution required to sustain it. From scaling to 70,000 followers on LinkedIn to setting rock-solid boundaries, Georgia reveals how self-expression, platform mastery, and consistency have shaped her journey. You’ll hear her candid...

Before you hire your next coach, there are critical red flags you need to watch out for. Too many coaches fall into the trap of over-promising and under-delivering, leaving clients feeling disappointed and stuck. In this episode, Sofia shares her personal experiences—both good and bad—and the exact three things she looks for before making an investment in a coach. You’ll learn: Why embodiment matt...

What if the real reason your business isn’t growing has nothing to do with strategy? In this powerful episode, Sofia reveals the one quality that separates thriving coaches from the ones who stay stuck and it’s not what you think. She shares behind-the-scenes stories, reflections from coaching over 200 women, and her own early business journey filled with gritty, unglamorous actions that built a m...

This episode is your permission slip to stop making your doubts mean something about you. Sofia breaks down the truth behind what truly separates coaches hitting 30k+ months from those who stay stuck. Spoiler: it's not about your niche, certifications, or how many times you’ve “messed up.” If you've ever compared yourself to others or felt like success was only for the lucky few, this epis...

This week, I'm pulling back the curtain on exactly how I scaled my business to $50k-$80k months while keeping my calendar clear, my clients thriving, and my life full of freedom. Forget the hustle-heavy, fully booked model, I'm showing you the smarter, spacious way to grow. In this episode, I break down the scalable systems, streamlined offers, and simplified team structure that allows me...

In this powerful behind-the-scenes episode, Sofia reveals her exact pre-sales call process that gets 90% of leads to show up excited and ready to buy. Say goodbye to ghosting and exhausting sales calls. This episode is packed with actionable insights to help you automate trust-building, pre-sell your offer, and show up to calls with aligned, ready-to-buy clients. You’ll learn: Why the sales proces...

In this week's podcast episode, I talked about Changing Your Niche and Offer 24/7? If you're constantly tweaking your niche, rewriting your I-help statement, or adjusting your offer in search of faster results—this episode is a must-listen. Sofia breaks down why this cycle is one of the biggest reasons coaches stay stuck and how to finally break free so your business can grow. Here’s what...

In this week’s episode of Rising Coaches , I’m sharing the key lessons behind my recent $83K cash month, achieved without working more or hustling harder. If you’ve ever felt stuck at a certain income level or believed scaling meant sacrificing your freedom, this conversation will shift your mindset. Tune in to learn how I expanded my capacity for success, overcame subconscious money blocks, and l...

In this episode of Behind the Business , I’m sharing the real story behind my decision to rename this podcast and the deeper conversation it opened up: when do you stick it out, and when is it time to pivot in your business? If you’ve ever questioned a change in your niche, offer, messaging, or even your brand identity, this episode will help you make decisions from strategy, not stress. What you’...

If I had to start my coaching business from scratch, I’d do exactly what I teach inside Scale School. In this empowering episode, I walk you through the proven process that took me from zero to $83k cash months — and more importantly, the mindset and identity shifts required to truly scale. If you’re starting out, pivoting, or rebuilding, this one’s for you. Here’s what you’ll learn: The exact 3-p...

In this week's podcast episode, I talked about how We Are Halfway Through 2025. Why You’re Not Where You Want to Be (And What to Do About It) We’re officially halfway through 2025 and if you’re not where you thought you’d be by now, this episode is your wake-up call. I’m diving into the hard truths about why progress may be stalled, how to get brutally honest with yourself, and exactly what to...