B2BSides

This one zigzags through music pits, AI rabbit holes, and the strange ecosystem of modern marketing. Jason breaks down why everyone suddenly has an opinion on marketing, why craft still matters more than ever, and why the strongest AI brands are being built by humans who still trust their taste. There’s crowd-surf math, two new entries in the ongoing “What Not to Post on LinkedIn” saga, a detour i...

This week’s Big Idea is simple: hard skills might get you in the door, but soft skills decide whether anyone follows you once you are in the room. Communication, empathy, adaptability and critical thinking are not extras. They are the skills that scale. In this episode: What’s in my feed: the most interesting things I’ve seen on LinkedIn, from hiring myths to AI brain fog The Big Idea: invest in s...

B2Bsides – Episode 4: Burn the Playbook This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work. Inside: Why chasing playbooks keeps marketers stuck Katie Srinivasan on adaptability over age Adam Singer on why AI will not save broken marketing Book and music picks to keep your...

🎙️ B2Bsides, Episode 3: Post the Draft What do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common? This week, Jason breaks down: Why the obsession with polish is killing your best ideas How a real moment at a stadium show reminded him what presence actually feels like The rise of AI-generated personal brands (and the predictable backlash that’s coming) What LinkedIn’s...

Episode 2: Built to Clash What do JJ French, The Clash, and B2B marketing have in common? In this episode, Jason unpacks why combining your passions with your work isn’t fluff — it’s your competitive edge. From photo pits to pitch decks, this is how to stand out in a world flooded with AI sludge. Segments include: 🎸 What's in My Feed – The Hailey Bieber backlash and comment-farming chaos 🔥 T...

In the debut episode of B2Bsides , I dig into a few posts that actually made me stop scrolling—Kaylee Edmondson on the chaos of demand gen, Brendan Hufford on the slow death of content marketing, and why “data-driven” isn’t the brag it used to be. Then: a look at why weird ideas matter, featuring a Minecraft villain who bans creativity, a fake old-school marketer named Cap Capperson, and a death m...