B2B Power Hour

Morgan joins Let's Get Candid from Unbound B2B to discuss branding principles in the B2B world, creating priorities for personalization, dissecting funnels, and making economical choices when trying to build trust. Ultimately, personalization doesn't just have to be a name in an email sequence -- it's targeted and relevant content for the people who need it. Thanks to Unbound B2B for sharing this...

How do you build sales momentum for the new year? We all know the classic “let’s talk about this in Q1.” We’ve all heard the “well let’s talk about it in our next budget cycle.” And we’re definitely familiar with the “I’m sorry, I’m out of town until the New Year.” 🤯 In this episode we’ll cover: ✅ How can you achieve quota during the holiday season? ✅ What activities are effective during this t...

Nick sits down with Arthur Castillo of Chili Piper to dive into the world of marketing, from a sales lens. Arthur recently made the move to field marketing after being an AE. They talk about the changes they’re seeing in the way marketer’s move through the funnel, B2B’s dirty little secret and how context is the key to sales success!

Which metrics should you pay attention to? Do likes on comments matter? Should your videos be reaching 1,000+ people? How do you know it's time to change your process, cadence, or messaging? We're going to explore: ✅ the top metrics to track ✅ how you can link your LinkedIn activity to pipeline ✅ how to make the business case that 30 minutes+ per day is really driving revenue ✅ how you know yo...

Morgan sits down with David Burcombe, Senior Enterprise SDR at Turtl, to discuss how he stays visible on LinkedIn. As an in-house employee at Turtl, the dynamics of creating content & commenting on LinkedIn is different than being a sales influencer. They breakdown David's easy approach to creating content as an SDR, how he thinks about personal branding, how Turtl supports their employees in crea...

Nick sits down with Scott Sandland, the CEO of Cyrano.ai to discuss the future of technology, automation, + AI and their implications for the future of sales. Will salespeople ever be automated away? What's the current state of AI-powered technology? What will the future of sales look like? Join Nick & Scott for a fun, wide-ranging conversation. Find Scott on LinkedIn at https://www.linkedin.com/i...

What is the best approach to cold prospecting out here on LinkedIn? How do some sales professionals far outpace their quota using better cold prospecting sequences? How do you convert a new connection? Introducing the first of our tactical series, where we breakdown new approaches in a world dominated by outdated playbooks. We're diving in deep into how to properly cold prospect out here, includin...

Nick sits down with Vivian Pérez of Vanp Brand Studio. They focus on how you show up in the world: your personal brand, how to demonstrate personality authentically, how to overcome your fears of vulnerability, and much more. You can find Vivian on LinkedIn at https://www.linkedin.com/in/vivianperezbrandingandcontent/.

Morgan sits down with Paul Slack, CEO of Vende Digital, to discuss how sales representatives can use demand generation techniques to transform their outbound motion. There's lots of juicy tactical insights in this episode. They dive into: why a sales rep or AE is well-positioned to generate demand (not just capture it), how to leverage LinkedIn with a good approach and a target audience, why you c...

In this live show, we dive into the deep psychological principles that underpin good content. We're addressing all kinds of biases and quirks in human nature. This is for the SDR’s, AE’s, Sales Managers and Leaders ready to turn social media into a growth engine. Understand how human behavior works and align your efforts to succeed!

How do you go about building a personal brand on LinkedIn while you're trying to build pipeline for your company? Does content creation play a role? How do you navigate the imminent conversations with your sales managers while you build a lasting personal brand? In this live show, we dive in to the nuts and bolts of building a personal brand as an SDR, BDR, or AE out on LinkedIn. We'll be discussi...

Nick is interviewing Jason Myers, CRO of Austin Lawrence Group. It seems only fitting that LinkedIn brought them together and that they're going to dive into Dark Funnels + the move away from standard “just looking” form fills. Time to challenge the way it’s always been done! You can find Jason on LinkedIn at https://www.linkedin.com/in/jason-myers-content-maven/. Follow Nicholas Thickett on Linke...

The foundation of all great pipeline acceleration efforts doesn't start with a good pitch. It's not even your product packaging, even though you need to be confident in what you're selling. It all starts with your positioning: how you tell the story of your competitive advantage.

In this live show, we dive into the essential skills and tools for modern content creation, especially looking at how SDRs and AEs can master the content creation process.

Nick takes the helm and interviews Chad Kroeker, co-founder and Managing Partner of clearmotive marketing group. They dive deep into ABM campaigns, constructing an account list, and more.

It's our first interview! Tune in with Morgan interviewing Nelson Gilliat, the author of "The Death of the SDR," as they discuss the Predictable Revenue model, its shortcomings, its alternatives, and how marketing & sales is changing before our eyes.

You want to know which customers to prioritize, right? Then you have to listen to this live show. We dive into account strategy, defining an ICP using sales-led market research, becoming a partner, navigating the sale, and how great marketing makes the whole process easier. Get ready for a fast-paced conversation on how to sustainably generate pipeline by using better sales and marketing together.

Join us this week for a live show entirely dedicated to hiring, firing, and building a marketing team that can drive performance. With all the new innovation in marketing (demand generation, dark social, dark funnel, brand campaigns, new channels like TikTok, and more), companies need to redesign who they hire for and how. We dive into the new marketing team, how companies can shift gears in the l...

In this live show, we're discussing how both martech and sales tech fails teams to actually drive revenue. We're diving into the pros & cons of using automation, what technology actually augments, and how marketing & sales should leverage technology in their organizations. Get ready to cover financial concepts, data integration, scripting, nurturing, and so much more.

In this live show, we unpack how inbound marketing is failing. Get ready to dive deep into how inbound programs fail, where demand generation can help fix some of the issues, why sales teams are overworked, and how to build a more effective inbound marketing program. Also, get ready for B2B Power Hour's first on-air f-bomb!

In this live show, we unpack how to generate consistent revenue in 6 months using modern & virtual sales, demand generation playbooks, short-term & long-term marketing strategies, and why cultivating relationships helps solve cash flow problems.

In this live show, we unpack how to accelerate your profitability & revenue growth in the long-run by cultivating brand loyalty, building success teams, and changing your sales model to deeply consider the post-transaction process.

Morgan is out for this live show, so Nick brings on Anfernee Chansamooth to discuss how to leverage case studies, where it fits in with your content marketing strategy, and how it accelerates your brand's value in the customer's eye.

In this live show, we discuss how the "overnight success" is actually just a myth, where marketing actually needs to be paying attention, and how to get marketing & sales to work together to fuel your success. We are joined by Travis L. Scott, the CEO of Rainier Digital, for this conversation.

In this kick-off live show, we discuss how to create a modern buying experience. Why is your team defaulting to sales? Why isn't your marketing team delivering qualified opportunities in a robust, modern program? We cover roles & responsibilities of sales and marketing teams, how to handle inbound inquiries, where sales teams should be focusing their attention, and packaging/pricing strategy.