B2B Power Hour

It’s annoying when everyone gives you advice, but no one trains you on *how* to do it. And there’s no bigger black hole than LinkedIn advice for selling. We’re going to crack open the language, the approaches, and the cadences that work to prospect on LinkedIn. These are the techniques & tactics we’ve been testing for months. Join us for this B2B Power Hour workshop on: ✅ Finding the Right People...

Nick details how to build an effective account profile for prospecting & sales strategy in this special preview of our Monday Night AMA calls. If you want to join in, shoot us a DM on LinkedIn and we'd be happy to share the calendar invitation with you.

Morgan sits down with Breezy Beaumont, Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in...

Your LinkedIn profile is your business card, your landing page, and the #1 way to get your prospect’s attention. Is it up to snuff? When you build a LinkedIn profile that sells itself, you can book meetings & build pipeline with ease. Your comments, content, and connections all funnel back to your #1 asset: your LinkedIn profile. Join us for this Power Hour workshop on: ✅ The 5 Must-Haves of Your...

Nick sits down with Tom Slocum, Program Director at RevGenius to uncover why he prefers cold calling in a time where so many are moving to emails & social selling. Tom reveals his 3 R’s of prospecting and his top tips to get better on the phone. He talks about sales as a franchise within a franchise & why we need to pick wisely. You won’t want to miss his segment on SDR’s competitive advantage!

LinkedIn requires a new, modern approach to sales. We've spent the last 4 months testing, experimenting, and proving out a way you can leverage the largest B2B network for your sales movement. It's a social media platform, after all. That means people come to engage, not to be sold. But, you don't need hours per day to do it right. You only need 30 minutes. Tune into this special episode of the B2...

The #1 reason your LinkedIn DMs, calls, and emails don’t go anywhere: they’re not driven by a clear buyer-led strategy. This is for the people whose trade shows and cold calls aren’t working anymore. We’ve rebuilt the account strategy for the digital era. Buyers are virtual –– are you reaching them effectively? Join us for this Power Hour workshop on: ✅ How to Segment the Market & Find the Right...

Nick sits down with Alex Newmann to talk prospecting to give you an account strategy that builds a healthy pipeline. Starting with sales strategy and transforming it into account strategies with the individual channels you should focus on. We’ve all wondered what the perfect sequence length is & how to set up our quarter. The biggest takeaway is going to be how to properly qualify deals to make su...

Morgan sits down with Declan Mulkeen, CMO at StrategicABM and host of the Let’s Talk ABM podcast to break down the nuts and bolts of creating an effective account-based marketing campaign. Declan deconstructs how to segment the market, the purposes of ABM, creating an account strategy, routing into accounts, and so much more. Listen in to learn all the upfront work required to make ABM, well, work...

LinkedIn can be the most powerful sales tool in your toolbelt — yes, even beating great cold email. Between the new Sales Navigator features and being able to hyper-target your outreach, you can generate consistent booked meetings each week from LinkedIn leads. Join us for this Power Hour workshop on: ✅  Integrating Your Account Strategy ✅  Building Your Profile ✅  The Best Way to Prospect & Do...

Nick sits down with Kap Chatfield, CEO of Rveal Media, to figure out how B2B companies are building pipeline with a podcast. Kap reveals his secrets of the trade, why he loves video, how he plays the short-long game and unpacks all he’s learned in 2 years of podcasting. It will make you want to start your own podcast!

Nick sits down with Stacey Danheiser of SHAKE Marketing to dive into customer research. Stacey shares her tips on how to declare your target audience, how to avoid the sea of sameness, figuring out your value proposition and her trick on how to ask for advice.

Only 1% of all active users on LinkedIn create content. What’s stopping you from being a part of this exclusive crew? Creating content doesn’t need to be complicated. It’s just another way to get in front of your target audience in a way that leverages the algorithm. Join us for this Power Hour workshop on: ✅ Overcoming imposter syndrome and “why me?” ✅ Creating a content schedule that works ✅ ...

Morgan sits down with Ryan Paul Gibson of contentlift.io to deconstruct his approach to customer interviews. If you’re looking for the definitive process to running customer interviews, this is the episode to listen to! Ryan shares how to identify the right people to talk to, how to ask for an interview, how many interviews to conduct, and so much more. In this episode, we cover: Surveys vs. custo...

Nick sits down with Eddy Bahnam the Hyperactive Salesmen. In this episode we explore the FOMO in B2B SaaS that drives unprofitable business, moral dilemma of “are we more than the company we sell for”, getting sold a McDonald’s deal and what it means to humanize the sale. Connect with Eddy Bahnam on LinkedIn In this episode, we cover: Are we more than the company we work for? (0:40) The 2 types of...

The secret is out –– LinkedIn is the top platform for B2B buyers and sellers. Are you using it for something other than a cold call? There’s a huge opportunity to use LinkedIn properly as a way to connect to your prospects meaningfully and drive pipeline. Join us for this Power Hour workshop on: ✅ Building effective account + lead lists ✅ Using LinkedIn to research your prospects via events and...

Nick sits down with Will Allred to tear apart cold emails and learn from the King of Email! They dive into how Will filter’s his own email, Lavender’s go-to email sequences, the reason you should coach cold email and the one question Will wishes people would ask him more about email.

Morgan sits down with Laura Erdem, an Account Executive at Dreamdata.io to discuss how to use content & social selling to drive pipeline. They dive into Dreamdata’s approach to LinkedIn and how AEs can use content to build pipeline and generate demand. They also touch on Dreamdata’s unique approach to RevOps.

Is 80% asking too much? Is 30% a good benchmark? What’s the acceptable closing rate on sales? And guess what: “it depends” is not an acceptable answer.

Morgan sits down with Kristina Jaramillo of Personal ABM to dive into the ABM landscape and where teams do it right and do it not-so-right. They touch on where ABM fits into the go-to-market landscape, how companies mess it up, and what to start doing when rolling out ABM.

Nick sits down with Marcus Chan of 6 Figure Sales Academy to dive into the IPA’s (income producing activities) that high performers make a priority. They touch on the truth about sales which awakens a GIANT in the process. Marcus’ talks about the right investments in your growth, how discipline creates freedom and even a little on how you learn.

We’ve all adapted to the Slack groups and Zoom rooms (thanks COVID). But when it comes to managing sales teams, most companies are stuck in 2019 — or even 1999. Join us as we dive into the ways sales management should evolve to the meet the growing demands of today.

Nick sits down with Nick Bennett of Alyce to discuss the mysterious world of personal branding for sales and explore who ABM is a good fit for. To save everyone from wasting time and money on the latest buzzword in the marketing world. Nick talks about the real reason he started his podcast ‘Rep Your Brand’, his formula for posting and his North Star for social media.

Morgan sits down with Candyce Edelen, CEO of PropelGrowth, to discuss her approach to cold prospecting on LinkedIn that has earned her not just high acceptance rates (90%+) but also high meeting acceptance rates with new connections (70%)+. We break down her approach to prospecting on LinkedIn, including how to personalize, whether automation is a good idea, and how to provide value at every stage...

We’re donning our 2022 party glasses and making seven — count ‘em, 7! — predictions for B2B go-to-market in the new year. We’re going to cover the gauntlet: ✅  Go-to-market strategies, including ABM, product-led growth, & traditional outbound ✅  Building revenue intelligence across sales, marketing, and success ✅  The emerging dominance of creative & content (especially in video) ...and more! J...