B2B Creatively

What happens when a filmmaker with deep storytelling chops, an HBO pedigree, and early access to cutting-edge AI tools takes on B2B video? You get Noah Wagner. Noah, a live-action and AI director, joins Alisa Manjarrez and Kory Grushka from Stories Bureau to discuss where AI video actually stands today, how B2B content benefits from cinematic storytelling, and why creativity still matters more tha...

We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion strategy, Chris shares his thoughtful and tactical approach to B2B growth. As a messaging strategist, Chris combines copywriting, UX design, and digital psychology to help his SaaS and eCommerce client...

Alisa reconnects with longtime friend and creative powerhouse Nidia Verdugo, a Senior Product Marketing Manager at Microsoft, who seamlessly merges metrics with emotion—and her passion for travel—into a thriving marketing career. Together, Alisa and Nidia explore how creativity and data-driven decision making go hand in hand, especially in B2B marketing. Nidia opens up about launching her travel b...

Does your B2B brand need to start a narrative podcast? Magika Creative Producer M de Leon joins Alisa to explore what it really means to create narrative content and how storytelling is redefining what’s possible for B2B.  Drawing from their work on a variety of projects, M shares how character-driven stories can elevate your B2B brand—and why it’s worth the risk. M shares lessons from produc...

Freelance art director & designer Ben Tuber knows how to cut through the noise of a chaotic digital world, creating visuals that stop you mid-scroll and demand attention. Specializing in branding, lettering and motion, Ben typically works with high-profile B2C clients, like Netflix, HBO, Vice and Refinery 29. In this episode, Ben explains why bold, colorful, and animated visuals dominate platf...

Div Manickam, a product marketing leader, mentor, and author of Mastering the Art and Science of Product Marketing , shares her professional and personal journey on achieving the balance between creativity and data-driven tactics in the B2B space. Drawing on her diverse interests, including photography and writing, Div explains how creativity fuels her work in crafting compelling narratives and la...

Creative Director of Global Brand & Design Roni Lagin shares his insights on the recent brand evolution for Equinix, the global Fortune 500 digital infrastructure company.  Roni discusses the challenges and strategies involved in managing a large-scale rebrand, including the importance of maintaining core brand principles while exploring new design directions. He emphasizes the need for s...

Join Kory and Alisa as they sit down with Mia Villarreal, Product Marketing Manager for VMware Tanzu at Broadcom, to explore the critical role storytelling plays in product marketing and development. Mia shares her journey from digital marketing to product marketing, where she now leads major product launches and works closely with cross-functional teams. The conversation delves into Mia’s approac...

Join Alisa as she catches up with her former boss, Dawn Colossi, now Chief Marketing Officer at Software AG, and the two dive into visionary creativity and leadership in B2B marketing.  Dawn recounts the time she saw the potential to launch a new category within the tech industry. Despite facing initial resistance and skepticism from her company, she persevered in selling her vision and ultim...

Looking to make a splash with your B2B brand? Hear about some of today’s most creative PR tactics for B2B from public relations guru Amy Jackson.  Amy is the Founder & CEO of TaleSplash, a PR agency that connects founders of emerging tech, health and lifestyle brands to journalists. Find out how to get coverage for your B2B brand (think: influencers and demos) and how AI can help match yo...

We dive into how to market a B2B startup with Jacob Smith, co-founder of Humans of the Internet, a venture community investing in startups focused on digital infrastructure, open source software and sustainability.  Jacob shares his journey from being a professional musician to founding a tech B2B startup that was eventually acquired by Equinix in 2020.  Jacob gives us his approach to ma...

Welcome to B2B Creatively! In our premiere episode, we tackle failure, a topic many marketers fear.  Failing is part of doing business, so we’re here to discuss failure on the way to success with Jeremy Balius, Managing Director of Filament. a digital marketing agency specializing in B2B tech businesses and vendor channel programs. The hosts, Managing Director Alisa Manjarrez and Creative Dir...

Join Stories Bureau Managing Director, Alisa Manjarrez, and Creative Director, Kory Grushka, in a show about all things B2B creative, from trends to best practices to amazing guests who dish their hard-earned industry secrets. If you're a marketer, you'll learn how to be more creative. And if you're a creative, we're going to make you more strategic.