Attributed - A podcast by Dreamdata

How can you empower your customers to build high-impact account-based marketing (ABM) programs? We’ll be joined by Mason Cosby , Founder of Scrappy ABM .  He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag). Wha...

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-focused language are your ultimate marketing tools. -...

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check. What You’ll Learn: - Proven strategies to increase reach and engagement on LinkedIn - How to scale your ad campaigns without inflating your budget - Exclusi...

Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not ju...

Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth. We’ll also draw on insights from...

From zero to 3.2 million users to a Miro acquisition. How did Uizard actually pull it off? We’ll be chatting with Tony Beltramelli ( Uizard by Miro Labs Co-founder & Head of Product, AI Miro ) to get the story behind Uizard’s explosive growth. On the agenda: - What Tony wishes he knew at the 500K user milestone. - The single biggest moment that unlocked viral user acquisition. - How Uizard pos...

Why do half of B2B product launches fall short? B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches. Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success. Mikkel will share the practi...

Join our chat with Amanda Natividad , VP of Marketing at SparkToro , for a deep dive on achieving quality over quantity with your content marketing. Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth. We will cover: - Moving past the content treadmill and understanding how asset...

2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes. What else will you learn? - Key trends driving B2B marketing in 2026 - How to prioritize your budget across channels and teams - Strateg...

Join us for a conversation with John Jantsch , founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty. John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships...

Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io , and author of Build Without Burnout. You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams. Cecilie will discuss key findings from her "Founder Wellbeing...

In a market where cost-cutting is the norm, marketers are being asked to do more with less. But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend? Join us for a session with Dev Basu , CEO of Powered by Search , where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains. What...

Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets. But what if you could learn what it takes to turn content into customers? We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines....

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results. With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerfu...

Are you tired of the "brand versus performance" debate? We are too. Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both? Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing...

Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue. Join our host, Steffen Hedebrandt (CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers. They’ll be sharing their first-hand experience on how to incorporate...

Feeling like the old B2B marketing rules no longer apply? You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it. Tune in for a chat with Irina Novoselsky , CEO of Hootsuite , a leading voice in SaaS and digital strategy, alongside Laura Erdem , Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical str...

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore? If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking. We'll be getting real about the trust crisis in B2B marketing and how AI is s...

Forget the best practices. Here are 11 real-world truths about scaling adtech today. Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi , as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply impor...

Join us for a conversation with Monica Dinu , VP Growth & Marketing at Alasco . In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels. You'll gain firsthand knowledge of: - How Alasco met...

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue. LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to! During this conversation, we will meet with David Walsh , co-founder of Limelight and a prominent LinkedIn Insights & Anal...

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing. If you're tired of the confusion, this one's for you. Join Liam Moroney, CEO of Storybook , and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there. This is your...

How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land. In this conversation,...

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why traditional lead-gen is broken and what’s replacing it...

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. Discover how to: - Set impactful, results-focused...