ARCast

Send us Fan Mail Are you ready for a wild ride?  Follow Julie Craig as she shares fascinating stories spanning music, apparel, food, health, electronics, and more.  During a truly winding path, she found her calling and has never looked back.

Send us Fan Mail From insights to sales to category management and beyond, Rachelle Moore has continuously sought opportunities to put her career puzzle together. Now she's encouraging you to do the same. Dive into our latest ARCast episode and listen as Rachelle walks us through the winding path of her career growth journey.

Send us Fan Mail Upon arriving in the U.S., Shivani worked at a Starbucks in Hollywood.  Her ultimate goal was to get back into brand management - category and insights weren't even on the radar.  But, once she had a taste, she found her calling.

Send us Fan Mail In the 80’s and early 90’s, if anyone mentioned working in space planning, you might be mistaken for working at NASA.  But, with contributions from Flora Delaney and others, the discipline is not only grew throughout retail and CPG, it became essential.  Tune in as Flora shares how she helped establish the field. 

Send us Fan Mail On Nov 30, 2022,  ARCast was born. Since then, it's been a wild and crazy ride.  52 fantastic career stories as we put the spotlight on colleagues doing compelling work "in the trenches". Thanks to all our listeners and we look forward to 26 more awesome interviews in 2025.  Happy Holidays!

Send us Fan Mail You may want to be the manager who handles all 4 P's and makes decisions across the entire scope of an individual category.  Or possibly you are Slava Gendlin.  Meet the man who chose to be laser focused on only one:  Price.

Send us Fan Mail If you have never heard of DUDE Wipes, you soon will - they are everywhere!  Follow Susanna as she lands at the doorstep of a supernova, charged with building out their category management practice.

Send us Fan Mail Renee Balliet is a passionate insights leader for over fifteen years, having worked on brands, innovation, product development, and retail. She has made her mark at Wells by building a team of Consumer, Sensory, and Shopper Insights from the ground up. Melanie Saffell spent her career in data and CPG in various roles including Channel Marketing, Client Facing Analysis, Brand Manag...

Send us Fan Mail Listen to the unlikely story of a former Deli Manager whose life turns upside when he meets a monk on the streets of New York. This chance connection (or maybe it was destined) guides Matt Mueller into discovering mindfulness can unlock the doors to unparalleled levels of innovation.

Send us Fan Mail In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers.  Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter. 

Send us Fan Mail Why would becoming a "bestie" make a difference? Discover why Chris chose this route as a means to help organizations find their path forward in omnichannel retail.

Send us Fan Mail No team can truly be effective until it understands who they serve.  Follow Lawrence as he takes us on a journey to learn why it takes real empathy to deliver value for his customers.

Send us Fan Mail We have moved beyond the era of pulling one lever and solving all your problems. The business is more challenging and the shopper landscape is exponentially complex, so we need to think and act differently.  Shiraz helps us uncover some current and future solutions to start our journey.

Send us Fan Mail Frank Castaneda has that classic story of moving from a grocery store clerk to director of category management. Learn how throughout the journey, he always remembered the basics while becoming a leading trusted advisor.

Send us Fan Mail Life can be hard when you’re a David among Goliaths. Find out how Justin used critical insights to identify an emerging segment of an age-old category.

Send us Fan Mail Early in his career, Simon Dunn worked on a myriad of interesting businesses from Liquor to Produce to Household Cleaners. He learned what drives success between category partners and now wants to share that knowledge with brands from around the world. 

Send us Fan Mail With endless streams of data at our disposal, it is easy to spend your time justifying ways to use it.  But Ella's career was cut from a different cloth, shaped by what she lacked.  In this episode, discover how starting with a question can lead to a better solution.

Send us Fan Mail From the likes of Pepsico, Dr. Pepper, Kantar and more, Lindsey Gladden has had a major impact across the globe through her expertise in shopper insights. Now we get insights from her about looking for her next role, the state of the market in downturn and why she remains positive. 

Send us Fan Mail Zel Bianco has focused over 30 years on CPG, honing his software company to make the lives of category managers easier.  Now he asks leaders to think differently and join him in this mission.  Listen to another compelling episode as Zel tells them how.

Send us Fan Mail You just celebrated your 30th birthday when suddenly you find yourself leading the Center of Excellence at one of the largest CPG companies in the world.  What do you do?  Let Alex take you on a ride as he shares this unbelievable story along with other fascinating steps along his career arc.

Send us Fan Mail Follow the story of Brandon Warshaw as he goes from The White House all the way to where he is now at Harmonya.  Learn how Brandon used a "does it freak me out" metric to assess opportunities along his journey.

Send us Fan Mail Nobody values people more than Brian Rutherford.  He treasures a career that was "gifted" to him by mentors and looks to pass it along through interactions with customers, shoppers, and teammates.  Understand why Brian truly believes relationships matter in this captivating episode of ARCast.

Send us Fan Mail Seeing a planogram as a summer intern was all it took for Dan Desmarais to be captivated by category management.  Over the next 30 years, learning about the data and how it could influence supply chain shaped his career from sales to entrepreneur.  Tune into this fascinating episode of ARCast.

Send us Fan Mail Initially unsure of her career aspirations, Nina Palazzolo placed herself on the front lines of retail.  And fell in love.  Learn how Nina navigated through her fascinating journey to where she is today at Kodiak Cakes.

Send us Fan Mail There is so much value in this interview, we decided to run it again! Take a listen to ARCast's most popular episode. Get in the trenches as James talks to one of the best category managers around, Dan Thaler at Simply Good Foods. Learn about how Dan leverages a childhood passion as well as early experiences with data to master the art of storytelling.