Anchored.

This episode of Placer.ai's Anchored podcast features host Ethan Chernofsky in conversation with Zora Senat, Chief Commercial Officer at Cuebiq. The discussion explores the significant evolution of the data industry over the past 15 years, moving from static direct mail lists to a modern, multi-channel landscape defined by addressable audiences and the growing importance of first-party data. Senat...

In this episode of Anchored, Ethan Chernofsky sits down with retail industry veteran Barrie Scardina to explore the shifting dynamics of the physical retail landscape. Drawing on her executive experience at iconic brands like Calvin Klein and Ralph Lauren, Scardina provides a multi-layered analysis of retail from the consumer, brand, and real estate perspectives. The conversation delves into the &...

In this episode of Anchored, host Ethan Chernofsky sits down with Stephanie McMahan, Director of Shopper Insights at the Coca-Cola Company, to explore why human connection remains retail's most irreplaceable asset. The conversation unpacks the enduring power of the physical store — not just as a place to transact, but as a space for discovery and social engagement, especially for younger generatio...

In this episode of Anchored, host Ethan Chernofsky sits down with Andrew Lipsman to unpack why the physical store may be retail media's most underestimated frontier. The conversation explores the concept of the in-store environment as a "mega channel," breaking down how what currently generates a few hundred million dollars in advertising revenue could scale to $20 billion over the next decade — i...

In this episode of Anchored , host Ethan Chernofsky sits down with retail media expert Andrene dos Anjos to unpack the evolution of the industry beyond the hype cycle. Andrene explores the "structural tension" within brands, explaining how internal silos and fragmented budgets often stall true omnichannel integration. The discussion highlights why a "one-size-fits-all" strategy fails across divers...

In this episode of Anchored., host Ethan Chernofsky sits down with retail veteran Karlyn Mattson (formerly of Target, GNC, and Route 21) to unpack the "tension" at the heart of modern retail: Art vs. Science. Karlyn explains why the industry has tipped too far into data-heavy "science" and lost the "art" of discovery and visual merchandising. We dive into why legacy giants like Macy’s and Nordstro...

In the debut episode of Anchored, host and CMO Ethan Chernofsky sits down with Simeon Siegel, Senior Managing Director at Guggenheim Partners and a leading voice in retail analysis. This conversation dives into the hidden "gravity" of retail economics, specifically why even the strongest brands often hit a wall at the $4 billion revenue mark. Simeon breaks down the shifting health and we...