AMS Illuminations

Generative AI is changing marketing fast — but what does that really mean for strategy, creativity, ethics and consumer trust? In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Erik Hermann, Interim Professor of Marketing at European University Viadrina, about the shift from predictive AI to generative and agentic AI. Together, they explore AI as both collaborator and competit...

AI is changing far more than productivity. It’s changing how people make decisions, form opinions, build trust, express creativity, and even understand themselves. In this episode of AMS Illuminations, Stefano Puntoni joins the conversation to explore what happens when algorithms become deeply woven into everyday consumer life — and why marketers need to think beyond efficiency and automation. As...

What happens when high-tech selling meets human leadership? In this episode of AMS Illuminations , host Brad Carlson talks with Dr. Nawar Chaker, Associate Professor of Marketing at the Haslam College of Business at the University of Tennessee, about how sales leadership is evolving in an era of AI, automation, and remote work. Drawing on research published in top journals, they explore what effec...

Host Brad Carlson talks with Dr. Deva Rangarajan of IESEG School of Management about how data, psychology, and technology are transforming sales. From AI ethics and trust to intuition, resilience, and the evolving customer relationship, this episode explores what it takes to succeed in a tech-driven world—and why the human element still matters. Follow the Academy of Marketing Science on social me...

In this episode of AMS Illuminations, host Brad Carlson sits down with Dr. Raj Agnihotri, Raisbeck Endowed Dean, Morrill Professor, and Mary Warner Professor of Marketing at Ivy College of Business-Iowa State University. Together, they explore how technology is reshaping sales, from social platforms and automation to AI in everyday practice. Dr. Agnihotri shares insights on digital mediation, the...

How is AI reshaping the sales profession—and what does that mean for trust, ethics, and the role of human judgment? Host Brad Carlson sits down with Ed Nowlin, professor of marketing at Kansas State University, to explore the evolving balance between people and technology in selling. They discuss the ethical dilemmas created by automation, the skills tomorrow’s sales professionals will need, and h...

In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboratio...

In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in busines...

In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences...

In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences...

Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph. D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph. D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical...

In the first episode of AMS Illuminations, Brad D. Carlson, Ph. D., President of AMS, and Obinna Obilo, Ph. D., Senior Strategist, Innovation & Strategy, Nestle, discuss  Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph. D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, P...