American Barbell Unleashed

Part two of our bar series goes inside the engineering behind the barbell. This episode breaks down bar materials, bearings, finishes, and performance details, including why hard chrome remains the gold standard and how Phil pioneered the first hard chrome bar in 1998. We explore how these design choices impact durability, spin, feel, and long-term performance, and why quality construction matters...

In this episode, we dive deep into the barbell; its history, evolution, and why not all barbells are created equal. From the origins of early strength equipment to the modern designs used in today’s gyms, we break down the different types of barbells, including the key differences between men’s and women’s bars, specialty bars, and how specific bars are designed to support different athletes, lift...

In this episode of American Barbell Unleashed, Sergio Oliva Jr. and Brittany Diamond strip the title of “athlete” down to the human underneath - what it really takes to survive, grow, and stay grounded in an industry that asks everything of your body and your mind. They talk candidly about the pressure to perform, the vulnerability of constantly showing up under scrutiny, and the purpose required...

In this episode of American Barbell Unleashed, bodybuilding heavyweights Sergio Oliva Jr. and Kyron Holden unpack the weight you can’t see—the pressure, the demons, and the search for something deeper than trophies and follower counts. They talk about growing up in a legacy of iron, chasing the high of bodybuilding without the shortcuts, and what happens when the thing you love turns into a job. K...

Phil sits down with pro bodybuilder Alex Horncliff to talk about the only bar he cares to touch twice a week: the American Barbell Chewy Bar. From smashing PRs to walking into the Olympia just to tell us how hard this bar goes, Alex breaks down why Chewy changed his training. Phil dives deep into the details most lifters overlook, knurling, whip, feel, and build, so you’ll finally understand what...

Phil and Sergio link back up after the Olympia and go straight into the guts of the new American Barbell Strength line. No fluff, just how it’s built, why it moves the way it does, and what happens when biomechanics actually drive design instead of marketing. Sergio speaks as the guy who has to live on this equipment, not sell it. He breaks down how the machines feel under real load, what angles a...

Brittany Diamond and Sergio Oliva Jr. sit down at Olympia and strip it back—no script, no ego. Just raw talk about joining the American Barbell family, building a life around the platform, and the cost of going all in on your goals. This is the side of strength you don’t see on stage.

Phil sits down with Garry Lodoen to talk raw about the evolution of bodybuilding and Olympic lifting. From his early days on stage to the return of Olympic lifting at The Olympia with The Talon Cup, Garry shares his take on how the sport has changed, what it takes to stay competitive after 35 years, and why American Barbell gear continues to raise the standard for strength.

Brittany Diamond isn’t chasing records, she’s chasing history. Fresh off the Olympia stage, this professional strongwoman and bodybuilder sits down with Phil Patti on American Barbell Unleashed to talk about the grind, the glory, and her mission to become the first woman ever to earn pro cards in both Strongwoman and Bodybuilding. From the chaos of competition to the discipline it takes to build a...

No rules. No ceilings. No limits. Recorded live from the floor at The Olympia, Kai Greene hits a mindset switch on what happens when you stop asking for permission and start backing your vision with action. In just six minutes, he breaks down the difference between people who want it — and people who go get it. This isn’t motivation. This is a challenge. Welcome to AMERICAN BARBELL UNLEASHED × KAI...

At The Phoenix Las Vegas, Stewart Powell is proving that strength isn’t measured in pounds lifted but in lives transformed. In this episode of American Barbell Unleashed, we talk about how training together builds resilience, why community is the ultimate spotter, and how the right tools—like American Barbell—help fuel a movement of lasting change.

Las Vegas is built on hustle, but at IVI Performance, it’s fueled by strength. In this episode of American Barbell Unleashed, Phil sits down with Jai Shaun and Dion—co-founders of IVI—to talk about what it takes to build a world-class performance center in the city that never sleeps. From outfitting their gym with American Barbell gear to training athletes at the highest level, this conversation h...

What does it really take to be a champion? 💥 In this episode, Ashlyn — 9x Pro Champ, 6x Olympian, and elite coach — sits down with Phil Patti, founder of American Barbell, to go deep on the mindset and discipline that separate the best from the rest. From the grind of Olympia prep to the relentless consistency it takes to build a global fitness brand, this conversation rips back the curtain on pr...

Strength Beyond the Platform takes a sharp turn in this episode—straight into the gear that makes the grind possible. IFBB Pro Kyron Holden sits down with American Barbell founder Phil Patti for an unfiltered conversation on what most trainers and athletes don’t know about the equipment they use every day. From barbell engineering to plate design, Phil breaks it down—and Kyron gets a crash course...

Bikini legend Ashley Kaltwasser and bodybuilding powerhouse Sergio Oliva Jr. sit down with Phil Patti for a raw conversation about what training like a pro really looks like. From weekly routines and the journey to first wins, to the precision it takes in sport — and in building world-class equipment — this no-fluff episode gives you a high-level template to sharpen your own approach.

Fix Pain. Build Strength.  Dr. Zac Cupples takes you inside the mindset of smart training—where rehab meets performance and gimmicks get exposed. From NBA sidelines to the American Barbell showroom, hear how load, breath, and the right tools create real results. #AmericanBarbell #AmericanBarbellUnleashed #FixPainBuildStrength #Podcast #StrengthTraining #Rehab

UFC lightweight Charlie “The Cannibal” Campbell shows up and bites down. We cover his rise, the origin of “The Cannibal,” and the mindset behind pressure, power, and finish-first fighting. After a walkthrough of our Vegas HQ, he said it straight: when he’s done fighting, he wants American Barbell in his own gym. No fluff—just fight IQ, power, and purpose.

We’re pulling back the curtain on what it really takes to build the best damn gym equipment in the world—right here in the USA. In this episode, Phil sits down with Tony, the force behind our new Las Vegas production facility. From machinery installs to handpicked crew, they dive into what it takes to build a high-performance operation from scratch—and why it matters. This isn’t about shifting eve...

Training hard is basic. Training smart is elite. In this episode of American Barbell Unleashed, fitness industry renegade Pete McCall (author of Smarter Recovery and Ageless Intensity) breaks down what most trainers miss: the equipment that lasts, the training that works, and the science that keeps you in the game—longer, stronger, and pain-free. We hit: The real reason recovery should come first...

Training hard is easy. Training smart—and building results that actually last—is the real flex. In this episode of American Barbell Unleashed, we go deep with fitness industry heavyweight Pete McCall—author of Smarter Recovery, Smarter Workouts, and Ageless Intensity. He’s trained elite athletes, educated thousands of coaches, and helped grow gym chains by 50% with smarter programming. We break do...

He’s back—and this time, it’s all about the gear. Sergio Oliva Jr. joins Phil for a no-holds-barred breakdown of the equipment that stands up to real training. From gym fails to performance gold, this episode is raw, real, and unapologetically honest. 🔥 Which pieces make the cut? 💥 What gear should never see a weight room? ⚔️ Can you train like a pro with budget gear, or is that just a myth? The...

She’s not just strong—she’s unstoppable. Brittany Diamond is back and prepping for the Olympia, and in this episode, she breaks down what it really takes to train like a champion. From brutal Strongwoman workouts to the American Barbell gear she swears by, Brittany dives into the lifts, mindset, and recovery tools powering her performance.

No filters, no fluff—just raw talk with real gym owners and lifters who know that if your equipment sucks, your gym sucks. Mike Khan of Cult Fitness and pro bodybuilder Sergio Oliva Jr. join Phil to tear apart gimmicks and break down what actually makes a gym work. From culture vs. clout to the gear that sets lifters apart, we’re cutting through the BS. This is where real training starts—and why A...

What does it take to build world-class strength — in the gym and in business? In this episode of American Barbell Unleashed, Founder Phil Patti sits down with IFBB Pro and strength icon Sergio Oliva Jr. to talk about legacy, mindset, and what it really means to be built for this. From the gym floor to the factory floor, this conversation dives into the relentless pursuit of excellence, innovation...

In Part 2, we go even deeper into the grind that built one of the most trusted names in strength equipment. From massive risks to nonstop hustle, this is how American Barbell became a global fitness brand. If you’re serious about strength training, gym ownership, or the business behind fitness, you won’t want to miss this unfiltered behind-the-scenes story.