AI GTM WTF

Most ex-VPs of Sales defend their old playbook for the rest of their careers. Germain Brion just spent 60 minutes on AI GTM WTF podcast dismantling his. And the one he's dismantling isn't some scrappy early-stage motion. It's the engine that took Chargebee from 3 reps to 150, revenue up 100x, ASP up 30x, NRR to 135%, and a $3.5B valuation. I know the engine. I worked for him. Not the generic "AI i...

The tool your company won't buy you? Build it. That's what Jeff Ignacio did. Two decades at Google, AWS, and Vizier — scaling one company from $10M to $70M ARR in three years. Now a fractional GTM advisor. And a solo builder shipping production-grade tools without a single engineer on payroll. His LinkedIn content tool — DraftGrain — has a voice fingerprint engine, post approval lifecycle, direct...

Your prospect has been on 4 of these discovery calls this week already. Most AEs think they’re "finding pain." What they’re actually doing: Prospect joins call. Gets hit with "Walk me through your process." Then "What are your top 3 priorities? Ends with "What keeps you up at night? "It's a homework tax. And your buyer is exhausted. Here’s what nobody says out loud: the prospect already told you t...

But what if the real problem isn’t your messaging — it’s that you’re asking too soon? In this episode, we break down why only 3–4% of your market is actually in-market… and why chasing meetings is killing your pipeline. You’ll learn:Why value-first marketing outperforms pitch-first salesHow to create lead magnets that actually generate intentThe psychology behind “give before you ask”How to use tr...

We need to hire an SDR. No. You don't. On Today's episode of AI GTM, I sat down with John Karsant (bootstrapped to 60 employees, runs one of the top appointment setting agencies LevelUp Leads ) and he didn't hold back on what founders get wrong about GTM. The brutal truth? Most founders say they have a "GTM problem" when they really have a judgment problem. Here's what we...

This compilation from AI GTM WTF breaks down why traditional GTM playbooks no longer work, and what modern revenue teams must do instead. Across multiple conversations, we explore how inbox saturation, AI-driven spam filters, buyer fatigue, and outdated metrics have fundamentally changed go-to-market. The solution isn’t more activity, more tools, or more automation — it’s precision, judgment, and...

Most sales podcasts talk about tactics. This one talks about the truth people avoid. In this episode, Saad Khan gets brutally honest about the silent crisis hitting modern sales — why sellers have lost their instinct, why leaders are fixing the wrong problems, and why AI is exposing everything we never understood about our own GTM. No scripts. No playbooks. No fluff. Just the real conversation ope...

In this episode, Matteo explains why most founders struggle to explain what their product actually does. We talk about the 5-second test, the common mistakes on homepages, why AI makes everything sound the same, and how to make your message simple and clear. If you’re building 0→1, this will help you fix your messaging fast.

In this episode of AI GTM WTF, Rahul sits down with Maria Constantine to break down one of the biggest misconceptions founders have about growth: you don’t have a GTM problem — you have a clarity problem. Most early-stage founders copy playbooks from unicorns, templates from LinkedIn, and frameworks from someone else’s slide deck. But as Maria explains, none of those work when you're building...

In this episode of AI GTM WTF, Rahul sits down with Elijah to break down the real reason most companies fail at prospecting, account scoring, ICP definition, data quality, and buyer signals. Elijah, known for his deep work with Clay, AI-driven scoring models, cold calling strategy, and RevOps-led GTM execution, explains why the old predictable revenue playbook is no longer enough in 2025.They dig...

In this episode of AI GTM WTF, Rahul sits down with Jorge B. Macias, Founder at GTM Engineering Company, a GTM strategist and workflow expert, to uncover the untapped gold in your closed-lost deals. If you’ve ever opened your CRM and seen pages of untouched “Closed – Lost” opportunities, this conversation will change how you think about pipeline recovery. Jorge walks through a live workflow demo s...

In this episode of AI GTM WTF, Rahul sits down with Milan Chowdhry, a seasoned revenue leader who’s helped scale hundreds of millions in pipeline across B2B tech and SaaS companies. They break down — step by step — how to build a $1M sales pipeline from scratch, even if you’re starting with zero leads. Here’s what you’ll learn:The math behind a million-dollar pipeline (and why most teams get it wr...

In this episode of AI GTM WTF, Rahul sits down with Anirudh, Founder of Outcome Driven, to uncover why most AI in sales and GTM fails before it even begins — and how to fix it. From going viral with guerrilla marketing (literally posing as a coffee delivery guy) to discovering the real GTM bottleneck — dirty data, Anirudh breaks down how AI-first companies are collapsing under broken data foundati...

In this episode of AI GTM WTF, Rahul sits down with Amor Joseph (CEO & Co-Founder at Swan) to unpack what it really means to build an AI-native company. Having built and sold two companies before, and now scaling Swan to 200+ customers, Amore challenges the traditional GTM playbook with bold insights every founder and sales leader needs in 2025.Key insights you’ll get:Why headcount growth is a...

In this episode of AI GTM WTF, Rahul sits down with David to break down the harsh truths and real opportunities of AI in sales and GTM. With insights from leading SDR communities and global sales leaders, David reveals what’s actually working in US, Europe, and global B2B SaaS teams. Key insights you’ll get:1. Why “no one cares about meetings” and what SDR leaders should measure instead2. How AI s...

In this episode of AI GTM WTF, Rahul sits down with Matt Green (Co-Founder & CRO at Sales Assembly) to uncover the real state of AI in sales and GTM strategies. With experience working with 200+ B2B tech companies, Matt shares tactical, no-fluff insights on:✅ Why starting small with AI beats big, risky rollouts✅ The biggest AI failures & what GTM leaders can learn✅ How to separate AI si...

Jim Petrolla (PandaDoc) on How He Cut Sales Workload by 60% Using AI Jim Petrolla is an Account Manager at PandaDoc managing over $3M in pipeline — and he’s turned AI into his personal sales strategist. In this episode, Jim shares how he cut pre- and post-call work by 60%, reduced call prep to under 4 minutes, and built a living prompt library that powers his sales execution. No code. No gimmicks....

Brandon Short is the founder of The Signal , and a former GTM leader at Zoom and Apollo. He’s known for his deep POV on AI-first go-to-market, pioneering concepts like “vibe coding,” signal-based targeting, and AI-assisted outbound. Brandon’s newsletter, The Signal , is read by top revenue operators to stay ahead of the shifting GTM stack. In this kickoff episode of AI GTM WTF , Brandon breaks dow...