Agency

Every senior meeting has two games of chess, and most people only see one. Mark Ritson, marketing professor turned founder of the MiniMBA, explains how to read the hidden game in the room, and what more than a decade as LVMH's in-house brand consultant taught him about leaders and luxury. He shares why advertising is under 7% of marketing, why synthetic data is the real AI revolution, why salience...

Followers aren’t expertise. Sharon Blain OAM, hairdressing icon, hair educator and founder of HAIR The Movement, explains why social media experts don’t last, and why real skill, communication and a personal brand built on substance outlast every trend. Sharon left school at 14, was sacked three months into her first apprenticeship and told she’d never be a hairdresser. She turned $10,000 from her...

Elena Asher, founder of Lashmakers, built a global beauty brand and lash industry empire selling to 57 countries without spending a single dollar on ads. In this entrepreneur interview, Elena breaks down exactly how she built her business with zero ad spend, and why most founders chasing the same result are solving the wrong problem entirely. Elena walks through why she only manufactures, never bu...

Discover the exact system to raise capital, unlock your next phase of growth, and avoid the term-sheet traps that make 95% of founders fail. In this episode, we sit down with two heavyweights of the investment world: Jason Georgatos (President of Partners for Growth, who has deployed hundreds of millions in capital) and Lachlan Cameron (Managing Director of Canopy Green, who has scaled massive ent...

Are you actually built for entrepreneurship and scaling a startup, or do you just like the founder title? We sit with Omar Zenhom, who survived 17 failed businesses to build a SaaS software empire and The $100 MBA. Omar strips away the glamor of startup culture, detailing how he lived in poverty and went years without a day off just to stay in the game. He breaks down why following your passion wi...

Are you actually an A-Leader capable of attracting elite talent, or are you accidentally diminishing your team? Discover how to avoid founder burnout, scale your business, and start building a super team. In this episode, we sit down with Doza, founder of The Geronimo Academy, to deconstruct the exact frameworks he uses to build autonomous, high-performing "super teams" without corporate...

Master effective delegation, scale your business, and start building autonomous teams. Discover how to escape the daily grind and leverage AI to drive 400% growth. In this episode, we sit down with Jess Whatman, Founder and CEO of AgentSync, to deconstruct how she scaled her agency by 400% in just two years by mastering the art of delegation. Jess breaks down why founders inevitably become the big...

Master B2B marketing, high-stakes negotiations, and modern leadership. What happens when you walk into a multi-million dollar boardroom pitch and executives try to tear you down? In this episode, we sit down with Ed Chambers, an expert in finance and corporate strategy, to deconstruct his proven methods. From his early days in Dubai to leading massive marketing teams across Australia and the UK, E...

In this episode, we sit down with Jeremy Cabral to deconstruct his exact method for building Finder into a global comparison powerhouse. Learn all about his reverse engineering success, mastering the PR machine, and building an untouchable business moat. Jeremy reveals his most unconventional and effective tactics, from changing job titles to hide top talent from recruiters, to intentionally tryin...

Here is how the co-founder of Australia's largest independent music and events company navigated a $3.6M loss while scaling a $150M live music empire. In this episode, we sit down with Mike Christidis of Untitled Group to deconstruct exactly how he navigated industry failures, managed massive egos, and ultimately Built Australia's #1 Festival. This is a masterclass in high-stakes negotiati...

Founder burnout is real, and Robert Van der Moigg can prove it. You work 16 hour days, you skip the recovery, and you tell yourself you'll fix your health once the business is built. Robert spent 20 years managing the private lives of self made billionaires and royalty, and he has bad news for you. Your biology is keeping a ledger, and one day it sends the invoice. In this episode of The Agenc...

Jane is the mastermind and "The Lazy CEO" behind Showpo, a massive global E-commerce empire. Jane realised that spending 40 years climbing the corporate accounting ladder wasn't financial security, it was a life she didn't want. So, she took a leap. But when her first business failed and her partner quit, telling her that "nobody shops online," Jane didn't back down...

When Yasser Zaki left Egypt for Australia, his father gave him one warning: "Don't come back crying". Within months, he found himself broke, sleeping under a tree in Campsie, and eating one meal a day at 4 PM just to survive the night.  Fast forward to today, Yasser is the powerhouse CEO of Tender Loving Care spanning 7 industries, 9 businesses, 8 countries, and 3,000 employees. In t...

In this episode, we sit down with James Castrission, founder of MyAdventure Group and a 2 x Guinness World Record holding explorer who left a safe job at Deloitte to tackle the most treacherous environments on Earth. James shares the unfiltered reality of stripping away corporate ego, building elite teams, and using extreme adversity to forge an unbreakable mindset. We dive straight into the mecha...

Ready to build wealth, generate passive income, and achieve financial freedom in 2026? Stop waiting for the system to save you. In this episode, property investing expert Scott Kuru (Co-founder of Freedom Property Investors) reveals the exact strategies you can use to grow your net worth. The reality is that relying on the traditional path won't save you anymore. If you want true financial ind...

Are you actually scaling your business with AI, or are you just addicted to the dopamine of prompt engineering and chasing the next generative AI trend? In this episode, we sit down with Frank Greeff (Co-founder of Kinso) and Marissa Kos (Founder of MXM and AI Technician) to expose the truth about the current AI gold rush and the future of artificial intelligence. We bypass the generic "how t...

How did a $30 motocross logo turn into a $150 million global fitness empire? In this episode, Jason Daniel, the CEO and Founder of LSKD, breaks down how a performance lifestyle brand exploded to 32 retail stores and a massive team of 700 employees. But the journey was far from easy. Jason opens up about the reality of being stuck at a $3 million revenue plateau for five straight years. The convers...

In this episode, Andrew dismantles the 11 biggest rules in modern digital marketing strategy, starting with the hard truth that engagement rates have absolutely zero correlation to actual sales. If you are treating your marketing campaigns like a race for virality, you are hitting a performance plateau. Andrew reveals why ROI is the most overvalued metric in the industry, and why forcing your logo...

Stop pretending to be the perfect CEO. Discover how DJ McCready used severe childhood trauma, radical vulnerability, and a massive appetite for risk to build a $50M business empire, turning out to be Australia’s #1 Beer. If you are trying to play it safe, your business growth is already finished. In this episode, Mountain Culture co-founder DJ McCready drops the polished CEO act and reveals the ra...

Stop losing B2B sales to outdated LinkedIn advice and generic content marketing. B2B expert Matt Lakajev reveals the exact "Tribal Content" strategy to dominate organic reach, drive massive inbound lead generation, and book high-ticket clients on demand. The social media marketing landscape has completely shifted into interest-based algorithms. If you are still relying on traditional Ide...

Why your obsessive work ethic is destroying your company's growth. Fashion CEO Brittney Saunders breaks down the painful reality of scaling a business and why you must step out of your own way to survive. Scaling a multi-million dollar brand requires more than just a good product, it requires an entirely new founder psychology. In this episode, Fayt founder and omnichannel CEO Brittney Saunder...

The search landscape has fractured, and chasing shiny AI Optimisation trends is a guaranteed path to obscurity. Programmatic SEO authority Jeremy Tang dismantles the myth that ChatGPT requires a new playbook, exposing how AI engines essentially run hyper-fast Google searches using it as the Master Index for information retrieval. Jeremy rips apart standard marketing, proving why fighting industry...

In this episode, we sit down with six-time founder Joe Stolte to explore the reality of AI adoption and why refusing to adapt will ultimately bankrupt your business. After achieving four successful startup exits, Joe realised most entrepreneurs treat AI as a shiny distraction. Joe breaks down the mechanics of the AI Maturity Ladder, revealing why he uses incentives and intensive two-day workshops...

Grace Miller, Head of Experimentation and Failure for Steven Bartlett and The Diary Of A CEO gives the honest truths and secrets of how Steven Bartlett’s business empire was created. Grace talks to us on stripping away the "paper walls" and fake industry rules about production that hold brands back. In an unfiltered conversation, Grace explains how true longevity comes from the raw hones...

In this episode, we sit down with Josh Sparks, former CEO of Thom Browne New York, advisor for Deus Ex Machina, and ex-managing director for Anthropologie E-Commerce to decode the harsh realities of scaling a business. The skills and hustle required to launch a brand are rarely the same as those needed to sustain it, and most founders fall into the "Founder's Trap" by confusing ego with elite oper...