Agency Operators Podcast

What separates Amazon FBA brands that scale profitably from those that stall out on ad spend? Often, it comes down to how well they understand — and optimize — the customer journey. In this episode, we sit down with Pietro Mappers, Owner & Manager of Success Mappers, who's spent the last 9 years helping Amazon FBA brands grow revenue and profitability through smarter marketing and PPC str...

What separates ecommerce brands that scale confidently from those constantly battling cash flow? It's not just revenue—it's knowing how to use capital strategically. In Episode 87 of the Agency Operators Podcast, we're joined by Ben Kotch, Co-Founder of AccrueMe and Operating Partner at Acquis Capital. Having invested in hundreds of ecommerce businesses generating more than $100 mil...

What separates the brands that thrive on TikTok Shop from the ones that struggle to gain traction? The answer isn't chasing viral moments—it's building a repeatable creator strategy. In Episode 86 of the Agency Operators Podcast, we're joined by Dan Kriss, Head of Partnerships & Agency Growth at JoinBrands and former TikTok Shop business development leader. Drawing from his expe...

Why do some DTC brands scale profitably while others burn through ad budgets chasing misleading metrics? Many ecommerce brands rely heavily on platform-reported ROAS to make growth decisions. But the brands that scale sustainably understand that true profitability comes from focusing on unit economics, contribution margin, and overall business performance—not vanity metrics. In Episode 85 of the A...

What if the biggest conversion lever on Amazon today isn’t your ad strategy—but how your product is experienced? As eCommerce competition increases, brands are starting to realize that static images limit how customers interact with products. Attention and engagement are becoming the real differentiators in conversion performance. In this episode of the Agency Operators Podcast, we’re joined by Ga...

Host: Pasha Knish - CEO @ AMZ Optimized Speakers: Gabriela Yero - Founding BD officer @ AVASK Jérôme de Guigné - Group CEO @ eComas Stephanie Khalikyar  - Strategic Partnerships Manager @Uncapped This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether...

Most brands don’t have an agency problem. They have a visibility problem. They hire agencies without defining operational ownership, performance expectations, or accountability systems. Then they wonder why revenue grows while margin and cash flow deteriorate. In Episode 83 of the Agency Operators Podcast, Drew Hart joins us to discuss how brands should actually work with Amazon agencies — from ve...

What makes some acquisitions actually work… while others fall apart after the deal is signed? Most teams obsess over strategy. Very few are prepared for the operational reality that follows. In this episode, Jessica Wright — CEO of AO2 — shares what it really takes to navigate acquisitions successfully after going through two in just two years. We cover: Why execution—not strategy—determines acqui...

What’s actually slowing your agency down—and why can’t you spot it? Many agency owners assume growth problems come from weak sales or inconsistent marketing. But more often, the real issue sits inside operations—hidden in unclear systems, broken processes, and blind spots no one’s tracking. In this episode, Tiara Tragas, Founder of Tragas Consulting, shares how agencies can uncover and fix the ope...

Why do some brands get remembered, while others get skipped? In this episode, I sit down with Jack Connor, CEO of Almery Group, to talk about how brands are showing up differently by becoming part of the content people already watch. This isn’t about better ads. It’s about a different approach to visibility. We’ll cover: What narrative marketing actually looks like in practice How brands are getti...

What actually holds most Amazon brands back—lack of capital, or how they use it? In Episode 79, we sit down with Stephanie Khalikyar, Strategic Partnerships Manager at Uncapped, who brings over a decade of experience across e-commerce M&A, agency operations, partnerships, and brand growth—with both wins and hard lessons from failures. This conversation goes beyond the usual “raise more money”...

Host: Pasha Knish - CEO @ AMZ Optimized Speakers: Chelsea Cohen - Co-Founder @ SoStocked Shane Barker - Owner @ TraceFuse David Seybert - GTM @ Swapt Noah Wickham - VP of Sales & Marketing @ My Amazon Guy Ganesh Singh - Co-Founder & COO @ 3dimages.ai Chris McCabe - Owner & Founder @ ecommerceChris This podcast is tailor-made to provide valuable insights to our community of exceptional...

Why do some brands stay busy with marketing… but still struggle to grow? It’s not a lack of effort—it’s a lack of alignment. In this episode, Mari-Liis Vaher, Founder and CEO of Powerful Marketers and author of The Greatest Marketer , shares how founders and teams can move from scattered activities to clear, aligned strategies that actually drive results. You’ll learn: — What “aligned marketing” r...

What separates brands that scale internationally with confidence from those that stall after leaving the US marketplace? In Episode 77, we’re joined by Matthew Howes, Media Strategy Director at Melody, to unpack what it truly takes for brands to transition successfully from Amazon US to Amazon UK—from strategy alignment to execution across paid media and ecommerce channels. In this episode, you’ll...

Topic: AMZ Optimized: Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale Date and time: Wed Feb 18th 6 pm CET / 12 pm EST Host: Pasha Knish - CEO @ AMZOptimized Speakers: Pasha Knish - CEO @ AMZOptimized Ben Faw - Co-Founder @ Advon Commerce & MaverickX Eric Young - VP Brand Growth @ Bullseye Sellers Sean Stone - Director @ Stone's Goods - Tommy L...

Why are some brands quietly printing revenue on TikTok Shop while others struggle to make a single sale? In Episode 76, we sit down with Tommy Lynch, Founder of Cult Content, who has generated over 100 million views and more than $500K in GMV through TikTok Shop systems that actually convert. This isn’t about going viral. It’s about building infrastructure. In this episode, we break down: — How to...

Why do some Amazon listings get traffic — but never momentum? Clicks come in. Spend goes up. Conversion stays flat. In this live episode of the Agency Operators Podcast, we sit down with Ash Metry, Founder & CEO of Keywords.am, to unpack what’s really happening beneath Amazon search behavior — and why most sellers are optimizing the wrong layer of intent. Ash explains why keyword volume isn’t...

Topic: AMZ Optimized: Start Strong: The 2026 Amazon Growth Plan Date/Time:  Wed Jan 28th 2026 @ 6 PM CET / 12 PM EST Host: Pasha Knish - CEO @ AMZ Optimized Speakers: Bianca Basse - Programmatic Advertising Consultant @ Data>Drama Consulting Joshua Porter - Vice President of BD @ Refund Hawk Monte Desai - Founder @ Pixii Blazej Blaszczyk - CEO @ Turbodash This podcast is tailor-made to provide...

Main Description What makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads? In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems. During this live session, Andriy breaks down how brands can gene...

Host : Pasha Knish - CEO @ AMZ Optimized Speakers: Pasha Knish - CEO @ AMZ Optimized Yoni Steinschriber - Founder @ Elev8 Brands Yalchin Bayramov - Ecommerce Specialist @ SellerSprite Phil Masiello - Profitable Ecommerce Brands Architect @ CrunchGrowth Shane Barker - Owner @ TraceFuse Phillip Akhzar - Founder @ Arka Robert Principe - Founder @ eTail Advisors Agenda: 1. Pasha Knish - Keep the Cart...

Main Description Expanding into Europe sounds exciting—until VAT, EPR, and product regulations turn the process into a maze of unfamiliar rules. So how do top Amazon sellers scale globally without getting buried in paperwork, penalties, or compliance headaches? In Episode 73, Pasha Knish sits down with Demet Kale, Senior Account Manager at VATAi, to break down how sellers can confidently unlock th...

What if your Amazon data could actually tell you how to scale profitably? In this live 45+ minute episode, we sit down with Yoni Steinschriber , Founder of Elev8 Brands , to uncover how sellers and agencies can leverage Amazon Marketing Cloud (AMC) to make smarter, more strategic decisions. We’ll break down how AMC’s rollout is transforming visibility for brands, how to build audiences that conver...

Description: In Episode 71 of the Agency Operators Podcast, Pasha Knish is joined by Robert Principe, Founder of eTail Advisors — known in the eCommerce world as “the guy who knows a guy.” Robert brings a deep understanding of market dynamics, emerging trends, and best practices that help brands and agencies navigate the ever-evolving digital landscape. With a unique ability to connect people, str...

Description: What would your agency look like if it ran smoothly — even when you’re not in the room? In Episode 70 of the Agency Operators Podcast, we’re joined by Peter Palarchio, Co-Founder and CEO of NAV43, to talk about building scalable systems, leveraging automation, and using AI the right way to remove yourself from the day-to-day. With nearly two decades of experience in digital marketing,...

How AI is Redefining Ecommerce Host : Pasha Knish - CEO @ AMZ Optimized Speakers : Alex Karagiannis - Managing Director @ Lezzat Ltd Andrew Morgans - Co-Founder & CEO @ Marknology Noah Wickham - VP of Sales & Marketing @ My Amazon Guy Zac Garthe - CEO & Co-Founder @ Sigil Douglas J. Darroch - Managing Director @ Renaissance Digital Marketing This podcast is tailor-made to provide valua...