After You Decide with Shir Shelef

If you’re showing up every single day and it still feels like nothing’s moving, I see you, and this episode is for you. Think of it as a permission slip to put the list down for a second. Before you add one more thing, let’s look at where you’re going and everything you’ve already built. You don’t need a thousand clients. You probably just need five, and they might already be in your corner. In th...

This week, the mic's flipped. After Alexia Trozzo joined me on After You Decide, she interviewed me on her podcast, and I'm sharing the first part of that conversation with you here. We talk about how I went from photographer to content creator to business mentor, and how I found myself working with massive companies, even with a small following. I share what happened when I started post...

In this episode, I sat down with Alexia Trozzo , a founder behind multiple brands, businesses, and a podcast, who recently did the one thing most people are terrified to do: she walked away from a "perfect" life. In this conversation, we explore the reality that "good enough" is often the greatest risk to your growth, and why the logic of uprooting and shifting your life is the...

We are officially entering the final stretch of the year. At the start of Q3, I was deep in the weeds of building multiple new offers, building new systems, and looking to add complexity into my product suite. But as we enter Q4, I’ve made a major strategic pivot. In this episode, I’m sharing why I decided to scrap my group program to go deeper into private mentorship and consulting, and how a raw...

We often think that scaling a high-performance business requires a complex new funnel or a viral content strategy. But the biggest shifts aren’t about what you’re doing... they’re about the standards you hold. In this episode, I’m breaking down the 3 ways of being that create an anchored, sustainable business through every season of growth. If you’re ready to step into your next era of business, i...

Every founder hits a wall where the vision feels "wrong" and the urge to burn it all down feels like the only logical exit. But more often than not, overwhelm isn't a sign that your business is failing... it’s a signal that you’re carrying too many decisions and have drifted too far from the work that actually matters. In this episode, We are breaking down how to recognize overwhelm...

Your conviction is the most valuable asset in your business, but most founders are busy hiding behind "polishing" their offers because it feels safer than being honest about the solutions you actually provide your clients.   In this episode, I’m breaking down why true authority isn’t a personality trait you’re born with, it’s a byproduct of how deeply you embody the work you do. When you...

Before you make another move on scaling your business—put the mouse down, close the Canva file, and step away from the spreadsheet. You need to listen to this first. Most founders think scaling is about adding more offers and reaching more strangers, but true, sustainable scale is different.  In this episode, I’m walking you through the exact mistake I see over and over again with people who are t...

In a world of refreshing your metrics every 5 minutes and two-day shipping, we’ve become addicted to the quick wins. We’ve been told to shrink our expertise into 90-second videos, but we’re all wanting something deeper.  Today, I’m pulling back the curtain on the last six months and first 25 episodes of the show. I’m sharing why I treat this free podcast like a $10,000 product in my product suite,...

Strategy is half the equation; the other half is your capacity to hold the growth. In this episode, Life transformation coach and somatic practitioner; Jordan Flynn sits down with me to discuss the intersection of high-level business and nervous system regulation. When you stop signaling urgency to your nervous system, you open up the space for a career that feels as rich as it looks. In this conv...

I’ve said it before and I’ll say it again, one of my favorite quotes is "The magic you’re looking for is usually just in the work you’ve been avoiding."  I know, I hate that it’s true too. Every December, right around my birthday (classic Sagittarius), I sit down and write out the lessons that actually moved the needle for me that year. Last week I was cleaning up my notes app and I rere...

If you're someone who's just posting and waiting... waiting for someone to fill out that form in your bio, waiting for someone to message you about that CTA in your stories, this episode is for you. In this episode I'm breaking down the four ways I actually start client conversations in the DMs, without it ever feeling like a pitch, and why posting and praying is quietly costing you...

If you're standing at your own pivot point right now,  scared to post the thing that doesn't match your old content, worried it'll tank your numbers,  this episode is for you. This is a permission slip to stop reading a dropping metric as proof you made a mistake, and start understanding it could be leading you straight to your true passion (for me, it 4x'd my business, and led...

In this episode I'm breaking down the five things I changed about how I sell that took me from dreading sales calls to genuinely loving them,  and helped me sign aligned clients along the way.  We get into the moment that changed my entire relationship with selling (a high-pressure sales call that left me feeling gross), why "setting the frame" at the start of a call changes everyth...

At the beginning of this quarter, I looked at where I'm actually being intentional in my business: posting, offers, systems, what I consume, how I move my body. In this episode, I break down exactly where being intentional is playing out, what that looks like, how you can find out for yourself and audit what energy you really are bringing into this quarter!  In this episode: The dinner conver...

There was a point in my business where I stopped trying to serve everyone. I got radically clear on exactly who I want to work with, and that one shift changed everything. My client retention went up, the trust got deeper, and the results my clients get became so much better. None of that happened by accident. In this episode, I walk you through the exact framework I use with my own clients to ide...

In Q2, I focused on behind-the-scenes work and less posting... truth be told, I have posted less to my feed this quarter, and yet, in the final week of Q2, five client renewals and three brand new aligned clients.  In this episode, I challenge the narrative that you need to be everywhere posting constantly. I'm taking you behind the scenes of what was actually happening in Q2 when I barely po...

In this episode, I sat down with Lydia Klemensowicz, a dating coach and matchmaker who is revolutionizing the methods in which ambitious women approach dating. Instead of protecting herself after hardship, she got curious. And what she discovered is that the way you handle rejection in dating is the exact way you handle it in business. Your belief systems create reality faster than circumstances e...

I recorded this episode for the woman who has spent years inside a company, a studio, an industry, building real results for real people, and one day realized the values no longer align.  And now you are standing on the other side of everything you have built wondering what any of it means outside of the industry or place it lived in. Like me. I spent years in an industry I was good at, building a...

Building a life you don't want to escape from isn't a business model, but rather starts with a decision. If you have been waiting for the right moment to start living the way you actually want to live... to travel, to work from anywhere, to stop treating your own life like something you can only have when... this episode is going to hit. In this episode I discuss: Why "the business...

When it feels like nothing is happening, When you have been building for a while, whether that is inside someone else's company, or your own business and now you are figuring out how to make this season yours.  Three years ago I was a private Instagram account posting travel photos and content for my friends. Three years later, after going from a content creator, to strategist and now to coac...

In this episode I'm sharing habits I've built into my life that have nothing to do with posting more, learning more, or doing more and everything to do with what I protect. Most people who feel stuck in their business are not stuck because of a strategy problem. They are stuck because of what they are letting in. The content they are consuming. The signals they are ignoring. The momentum...

In this episode I'm sharing hones lessons from the first weeks of launching something completely new in my business - in my case: this podcast.  What got tested, what surprised me, and what I would tell anyone who has been waiting for the right moment to finally do the thing they keep thinking about. The gap between deciding and actually doing it is where most people stay the longest. And a l...

You have spent years building something real. You know things that took time, failure, and real experience to learn. And yet somehow you're still sitting on the question of what to actually do with it next... whether to go deeper, pivot, or finally bet on yourself in a bigger way. This episode pulls from a masterclass I led a few months ago, and I've been wanting to bring pieces of it he...

Listen in on a voice note I sent to one of my one-on-one clients after she reached out to me between sessions. What she was navigating is something I hear from almost every talented service provider at some point. This one is for the coaches, the agency owners, the photographers, the consultants,  anyone who has ever dealt with client situations that often we dont like talking about. Inside this b...