Advertising Amplified

This episode of Advertising Amplified explores why radio is often overlooked in performance marketing and how it can help brands break through performance plateaus. Host Omar Oakes is joined by Radiocentre’s Head of Insight Donna Burns and Goodstuff’s Group Audio Director Jess Bernard to unpack Radiocentre’s Performance Multiplier research. This finds that traditional attribution models undervalue...

In this episode of Advertising Amplified, we explore the powerful yet often misunderstood role of music in advertising. Industry experts Al Young, Chief Creative Officer at St. Luke's, and Dan McGrath, Creative Director at Bounce UK, tell Omar Oakes about the deep psychological impact of music on brand recognition and emotional connection. The discussion covers the history and significance of jing...

In this episode of 'Advertising Amplified,' we look at the evolving role of AI in audio advertising.  We examine AI's influence on voice cloning, media planning, creative personalisation, and its capacity to engage smaller businesses. While AI offers creative and operational benefits, the conversation emphasises the critical need to maintain trust, authenticity, and human oversight.  Wit...

In this episode of Advertising Amplified, System1’s Andrew Tindall and Radiocentre’s Head of Insight Donna Burns talk to Omar Oakes about the significant role of emotion in audio advertising. The discussion highlights findings from the  Listen Up!  study, revealing that radio is as effective as television in creating long-term brand impact. The episode delves into the importance of emoti...

In the first episode of a new series from Radiocentre, we explore the scale, sophistication, and effectiveness of UK commercial audio – a platform which now reaches 76% of UK adults every week, with commercial broadcasters providing access to c.90% of listening hours.  Host Omar Oakes is joined by Matt Payton, CEO of Radiocentre, Faye Trinquart, Strategy Director at Global’s DAX Audio, and To...