AdTechGod Pod

In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising invent...

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.  They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement...

In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions. This week’s highlights: • Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google’s...

In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of In...

In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflec...

In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down. This week’s highlights: TikTok’s next owner? – Amazon, Applovin, and even a Trump-backed billio...

In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of...

In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy. This week’s highlights: TikTok + Perplexity? – With only days until the nex...

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life bal...

In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This week’s highlights: Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini...

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities fr...

In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community s...

In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduc...

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measur...

AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the...

In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with...

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their a...

Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage wit...

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well a...

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and...

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the sig...

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible adv...

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandemic, the future of advertising with a focus on AI a...

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sustainability and DEI are more critical than ever an...

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative...