Across The Case

What happens when growth isn’t the answer? In this episode of Across The Case , I sit down with the Basch Brothers to unpack one of the most honest conversations in jewelry retail—what it really looks like to grow, scale back, and rebuild with intention. After expanding to multiple locations, they made the difficult decision to downsize back to one store. What followed wasn’t a step backward—it wa...

What actually separates a great jewelry store from the rest? In this episode of Across The Case , I sit down with Tina Yelton of Yeltons Jewelers to break down one of the most overlooked advantages in retail: education and experience. Tina shares how her team focuses on making every customer feel at home, why education is the foundation of trust, and how that approach translates directly into stro...

What separates top-performing jewelry stores from everyone else? It’s not just the product — it’s the process. In this episode of Across The Case , we sit down with industry veteran Eric Loch to break down what actually drives performance on the showroom floor. From hiring the right people to tracking closing ratios and building a culture of accountability, Eric shares hard-earned lessons from dec...

Men’s jewelry is having a moment—but why now? In this episode of Across The Case , I sit down with Sebastian Velasquez, Brand Manager at INOX Jewelry, to talk about the growing opportunity in men’s jewelry and what retailers may be missing. Sebastian brings nearly two decades of industry experience and a unique perspective from working closely with both vendors and retailers. We dive into why the...

The conversation delves into the world of luxury retail and jewelry sales, emphasizing the importance of consistency, sales focus, and organization. William Jones shares insights on maintaining a luxury environment, understanding the sales aspect of the jewelry business, and the key practices for sales associates. The conversation also explores the adaptation to changing customer behavior and the...