A Little Marketing: A Podcast with Nikki and Mark

Nikki and Mark chat with Deepa Pillay, co-founder of Not Just Curries, an Indian food-delivery service in Kelowna, BC. Deepa has a background managing multi-million dollar marketing projects, but how do you take that knowledge and experience and grow a new business on a significantly smaller budget? Deepa shares her secrets with us. Check out Not Just Curries: https://notjustcurries.ca/ ---  About...

Nikki and Mark speak with Dr. Israel Puterman, a periodontist in Washington D.C. about how he organically and authentically grew an Instagram following of 40,000 for his practice, by throwing out what the agencies were telling him to do and posting real surgical photos instead. Follow him at www.instagram.com/implantsdc ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC...

In the last episode of 2022, Nikki and Mark chat about the pros and cons of mixing and/or separating "church and state" when it comes to posting on social media as a business owner. Should you remain strictly professional? What about sharing business content on personal networks? Is preference partially determined by an age factor? ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communicat...

Nikki and Mark talk to Peter Vandenengel, a relationship & data-focused product development and operations leader with experience that spans tech start-ups to industry giants, all about Product Management - and it's not just about the product itself! They chat about everything from how customers discover you the level of service offered, and how it affects the success of your product. --- ...

Nikki and Mark chat with David MacDonald of Environics Research, , who likes to ask curious questions and dig deep into data to uncover the human insights that drive decision-making, helping clients act on these insights with confidence. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee eng...

Nikki and Mark chat with Julia McLaughlin, co-Founder of Review Robin. Review Robin helps serious marketing agencies easily add reputation management services to their agency offerings. Quickly get more online reviews for your clients in a semi or fully-automated way and deliver even more value for your clients. https://getreviewrobin.com/how-it-works/ ---  About Nikki Gillingham and ⁠⁠ Blue Whale...

Nikki and Mark talk to Sacha Brant, owner of Brand Scrubbers, all about branding your business, what's involved, and how to get started. https://brandscrubbers.com/ ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and...

Nikki and Mark chat with Enzo Palermo of Tecnika, event technology specialists in Montreal, Quebec, about event planning and things to consider for both virtual and in-person events. https://tecnikaproductions.com/ ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content market...

Nikki and Mark talk to website developer Neal Caminsky of Red Dream Studios, all about websites, the best platforms, the cost to get started, and more. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketin...

Nikki and Mark chat with Kristy Carruthers, owner of Proforma Connect Branded Goods in Kelowna, BC, all about the different ways you can use "swag" to build relationships and grow your business. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strate...

Nikki and Mark talk to Devin Thomas from Uberall about Local Listings strategies (including Google My Business) and how software tools like Uberall can help manage your listings a breeze (psst - this helps your ranking on Google). Devin Thomas is a SMB + Enterprise Partner Account Manager at Uberall. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuab...

Nikki and Mark talk to Erin Cafferty, a freelance copywriter, about using email marketing to nurture your audience and build a relationship with them. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing...

Nikki and Mark chat with sales expert Meghan Lamle about selling best practices, getting over the fear of being 'salesy' and more. Connect with Meghan: https://meghanlamle.com/https://www.instagram.com/meghan.lamle/ ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, conte...

Nikki and Mark chat with Phil Tremblay about paid advertising, what goes into a campaign, the difference between 'boosting posts' and ads on social media, metrics, and so much more! ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and developm...

Nikki and Mark talk to Steph Goldman, founder of KimmyToyz, all about how she's used TikTok to blow up her business, and what's in store next for the 20-something entrepreneur. Check out her TikTok channel here: https://www.tiktok.com/@kimmytoyz ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder...

Nikki and Mark chat with Dobrila Braunstein, a trained Food Scientist who has worked across Europe and North America and is now involved in the wine industry in Kelowna, BC. For the past several years, she's been President of Kelowna Women in Business, and talks about growing that community in today's episode. Learn more: www.kwib.org ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communica...

Nikki and Mark talk to Cheryl Otto, CEO and Founder of WIN (Workplace Investigator Network) all about workplace safety, how it's a legal requirement for employers, what happens when things go south, and why safe workplaces are important for retention and growth. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management,...

Nikki and Mark talk all things writing! How they got started, why writing is such an important skill, and how good writing can help your business grow. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketin...

Nikki and Mark talk to Brad Wise, an investment advisor who used networking groups to help launch his career. He now runs his own group, The Networking Club, which has grown to 38 members, www.thenetworkingclub.ca ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketi...

Nikki and Mark chat with Mark Edelstein of Citrus Communications all about using great graphic design strategies to create brand identities. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and bran...

Nikki and Mark chat with Pascale Mapleston of Core Benefits about the importance of implementing employee benefits packages and how you can use those as a marketing strategy to attract and retain employees. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing stra...

Nikki and Mark chat about the importance of diversifying your marketing strategy, and why you should make sure you have a presence on more than one marketing channel. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and d...

Mark and Nikki chat with Guest Expert and MetSpace Owner Cat Mazzone about the benefits of joining a coworking space for small business owners. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and b...

Nikki and Mark talk to Leadership and Visibility Expert - and Podcast Pro! - Steph Wharton all about the benefits of Podcasts for small business owners. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing,...

Nikki and Mark both experienced being let go from previous jobs as employees - and they both say it's the best thing that ever happened to them. Here they chat about how it ignited a passion for working for themselves and propelled them both to where they are today. --- About Nikki Gillingham and ⁠Blue Whale Communications⁠ in Kelowna, BC Nikki gained valuable experience in change management,...