A Different Take with Linda Boff

Episode 2: Coca-Cola's holiday advertising has long-signaled the unofficial start of the season so their seminal use of AI caught a great deal of attention.  But this wasn’t an overnight experiment rather the result of years of exploration, raising questions about how legacy brands can thoughtfully adopt emerging technology while navigating public skepticism. The conversation with Coca-Cola CMO Ma...

Episode 2: Was Coca-Cola's campaign a defining test case for whether AI can serve as a creative collaborator rather than a replacement for human talent?  Secret Level founder Jason Zada explores how one of the world’s most iconic brands balanced innovation with consumer expectations, what it means to introduce AI at scale, and how creative leadership evaluates when emerging technology enhances—not...

Episode 4: Did Coca-Cola’s AI campaign herald a new golden age of marketing?  We talk with Silverside founder PJ Periera about how brands can use AI to reimagine iconic assets and blend nostalgia with new forms of storytelling, while navigating the risks that come with touching deeply familiar cultural symbols. The conversation explores whether this marks a true turning point for marketing, how AI...

Episode 3: Veteran storyhunter and filmmaker Josh Davis helps unpack a broader shift in marketing, where AI is making high-quality storytelling faster, more accessible, and increasingly scalable for brands of all sizes. Questions explored are whether society is moving from skepticism to acceptance of AI, how audiences define authenticity, and what marketers can learn as technology evolves faster t...

“A Different Take” is the marketing case study podcast that unpacks the biggest brand, product, and advertising launches of our time. Each season spotlights one iconic company or breakthrough innovation, seen from every angle—strategy, creative, timing, risk, cultural resonance, and the lessons that shaped the outcome. Season One goes deep on Coca-Cola and the evolving role of AI in advertising—re...