A Different Practice

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In this episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I are back with part two of our deep dive into AI tools—this time exploring how AI can help you manage your knowledge base, streamline research, and even keep an eye on your professional reputation. We shared how tools like Perplexity AI and Notebook LM can completely change the way you organize and access information in your pra...

Ever spent 45 minutes reading reviews for a $12 phone charger? If we're doing that for trivial purchases, imagine what potential clients are doing when choosing something as important as their attorney. In this episode, I break down why social proof isn't just important—it's everything in your legal practice. I share the exact system I used to more than double my reviews in just 10 months, includi...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In this episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I kicked off part one of our deep dive into AI tools and how solos like us can use them to enhance —not replace—the human side of our practices. We talked about how AI can streamline your workflow and improve efficiency without losing the personal touch that makes your firm stand out. From drafting emails faster to assisting with...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In this episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I wrapped up our deep dive into essential law firm software with part two—focusing on the tools that keep your practice running smoothly behind the scenes . We covered everything from legal document databases to marketing platforms, plus the often-overlooked essentials like password management and security tools every modern law...

Unlock the mystery of SEO without drowning in technicalities. In this episode, SEO expert Brandon Liebowitz breaks down why search engine optimization isn't just a buzzword—it's your secret weapon for getting clients without burning through your marketing budget. Having leveraged SEO to build my own practice from scratch, I can tell you it's a game-changer for solo attorneys. Brandon s...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In this episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I kicked off part one of our deep dive into the software every solo and small firm owner should know about. We shared the tools we actually use in our own practices—what’s been worth the investment and what you can skip, especially when you’re just getting started. We covered the essentials, like affordable scheduling software, p...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In this episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I are back with part two of our deep dive into essential law firm hardware—this time focusing on how to level up your audio and video setup without blowing your budget. We went beyond the basics to share what really makes a difference when you’re on video calls, recording podcasts, or appearing in remote court. From lighting solu...

As lawyers and entrepreneurs, we're wired to seize every opportunity – but what if saying 'no' could be your most powerful business strategy? In this episode, I dive deep into why saying 'no' feels so impossible, especially for legal professionals, and how to transform this challenge into a strength. You'll discover why that gut-level 'yes' reflex might be holding you back, learn practical strateg...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In this episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I kicked off part one of our deep dive into a topic that doesn’t get nearly enough attention—your hardware setup. We shared how we each built tech-enabled practices, from basic setups to more advanced configurations, and why the hardware you choose really does matter for both productivity and client perception. We broke down the...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In the sixth episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I dove into one of the hottest (and sometimes most overwhelming) topics for solos—how to evaluate and choose the right technology for your practice. We talked about how easy it is to fall into “shiny object syndrome,” chasing the latest tools without really knowing if they solve a real problem. That’s why we both emphasize s...

In the sixth episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss how they evaluate and discover new technology for their practices. They emphasize the importance of identifying specific needs before adopting new tech tools and warn against “shiny object syndrome.” They also discuss the importance of regularly reviewing their tech stack to eliminate unnecessary subscriptions and ens...

What if the biggest impact on your law practice had nothing to do with business strategies or marketing? In this enlightening episode, leadership coach Andrea Johnson reveals how understanding and honoring your core values can transform your legal career. We dive deep into the difference between professional expectations and authenticity, how to navigate workplace dynamics while staying true to yo...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In the fifth episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I tackled a challenge every lawyer faces—how to pitch your services without sounding like, well…a lawyer. We talked about the struggle of crafting a great elevator pitch, especially when you have more than one practice area. Mathew even shared how he created a marketing jingle to stand out (yes, really!), while I talked abou...

In the fifth episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss strategies for pitching legal services and creating marketing materials. They explore the challenges of crafting effective elevator pitches, particularly when handling multiple practice areas. Throughout the discussion, they highlight the importance of authenticity in marketing and the need to adapt pitches for differ...

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠ . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit adifferentpractice.substack.com/subscribe

In the fourth episode of How to Run a Law Firm in 2025 , Mathew Kerbis and I dove into one of my favorite topics—law firm marketing and how to actually get clients. We shared the strategies we use to manage that all-important first client contact, from streamlining online scheduling to making sure our websites clearly communicate how we can help. One thing we both avoid? Those outdated “About Me”...

In the fourth episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss their approaches to law firm marketing and client acquisition. They share their strategies for managing initial client contact, emphasizing the importance of streamlined processes like online scheduling and clear website communication. They stress the importance of authentic marketing that aligns with an attorney’s g...