10PlusBrand

Brand equity leads to superb ROI, and is a function of  rebrand, brand management, brand build, at a company's birth, growth, and rebirth.  Brand building seems a never-ending process, but it is FAR more than building a book of business.   - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter     Please don't forget to like it, comment, or better, SHARE...

Top 3 Super Bowl Ads, 2023!  This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter! Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service r...

"Ma'am, who passed away?"  Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US" To watch it as a video To read it as a blog - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (Abo...

To watch it as a video To read it as a blog To stay in the loop, subscribe to our Newsletter     In 2021, 10 Plus Brand won only 2 awards. In 2022, we won 6 awards. In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.   We want to share with you our "secret sauce".    Please don't forget to like it, c...

To read it as a blog post To watch it as a video - To stay in the loop, subscribe to our Newsletter     A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.   TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last Augus...

To read it as a 1-min blog To watch it as a 2-min video To stay in the loop, subscribe to 10 Plus Brand's Newsletter   "Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE. One can NOT be redeemed by crushing others, no matter...

This podcast address these important issues: - Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression. - AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity. - High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”. - AI can NEVER replace human...

Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined. - To read it as a 30-second blog - Download it on Itunes - To watch it as a one-minute   video - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or bet...

Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many? To read it as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHER...

To stay in the loop, subscribe to our Newsletter - Download free Ebook   To read it as a blog To watch it as a video   "To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.   (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit...

Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence. It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps. - To stay in the loop, subscribe to our Newsletter   - Download free Ebook - To read...

You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.    Have a very chocolaty New Year without extra weight! - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WI...

Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3! This is Joanne Tan of 10 Plus Brand. A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance. Three of them are ambitious: Hilary Clinton, Kamala Harris,...

In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.   So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022. Now the question is: Which comes first – b...

Us vs. The Problems, NOT “Us vs. Them” Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.  Truth is seldom in the extremes, but more often than not, in the middle. Whatever party you vote for, be the change you...

Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital mark...

To watch Joanne reading this poem on youtube To read this poem   - To stay in the loop, subscribe to our Newsletter   Last newsletter, I wrote a  poem , “Is a Life Complete Without another?” about basically…what’s the point of marriage? Here’s another poem “Ode to Idea Love”, the exact opposite. Perhaps the best thing I learned from law school is to see the same issue from opposite points. Want to...

I'd summarize Queen Elizebeth II's brand with 4 Ds:  Duty, Decency, Dignity, and Discretion.  With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.  These virtues were the re...

Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common?  Will power, drive, tenacity, talent, and HARD WORK.   They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost...

- To watch it as a video - To read as a blog To stay in the loop, subscribe to our Newsletter   I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.   After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government...

Watch it as a video Read it as a blog To stay in the loop, and also be the first to preorder when this book is published, sign up for this newsletter https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US" Last summer, my 30-second video to celebrate my 39th year of landing i...

Is a Life Complete without Another?  (A Poem written by Joanne Tan, Aug. 2022.) To watch Joanne Tan reading it as a video To read it as a blog   Alone, helpless, utterly dependent - we came to the world. Alone, helpless, utterly dependent - we leave this Earth, regardless of fame, fortune, power, position.   Inherently needy is not the same as independently alone.   Blessed are you  if you share y...

- To stay in the loop, subscribe to our Newsletter   - To read it as a blog - To watch it as a video Please don't forget to SHARE IT WITH OTHERS! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)   Potentially there will be 10 charges against Trump, including the Esp...

- To stay in the loop, subscribe to our Newsletter   - To read it as a blog - To watch it as a video Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with...

This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics. 1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award. 2nd: "Recession? What Recession?" 3rd: What are you reading? My recommendations for a list of books. 4th: Six do-it-yourself tips for SEO and posting your podcast. 1st: following last year's two awards, - the first was "top advertising and digital...