WTF Gym Talk

KISS. Keep It Simple Stupid. I think the average microgym owner is far too wrapped up in their purist route of a performance enhancing program vs what they avatar client they seek actually wants. Kinda like the butcher who is telling you how his Kobe beef, cured, grain fed, pasture raised hamburger is absolutely the best....but you have to cook it this special way that takes 2 hours....and if you...

Just some ramblings on how I'm now thinking of the sales process when it comes to PT First vs. Straight to Class... If you want the entire breakdown of this, come to the One Day Biz Seminar in Boston, MA on Feb 22nd. Tickets are still available I think.

Not going to lie, we make sure to offend several different groups on this podcast....so yeah, that's a pretty good reason to listen right there. But beyond that we get into how the actual members of your gym dictate your brand, so make sure to develop the right kind of culture to attract the right kind of clientele....

Towards the end of 2019, I put on a 2 day re-branding summit for microgyms called the SELF MADE SUMMIT.    You might have heard of it.  It was an incredible event and we are considering doing it again next year. A lot of the guts of what was discussed there had to do with the idea of REBRANDING vs REPOSITIONING. This is something I'm going to get deep into at my One Day Biz Seminar...

Kyle Oland is a digital marketer by trade, but he has ventured into another entrepreneurial venture that many microgym owners do annually - he is putting on a large scale fitness competition. Now that in and of itself is nothing special.   And he knew that - so he decided to add a unique element. By bringing yours truly to host a business seminar for microgym owners, there is now added value...

Adam Ludlow is the owner of Rewired Fitness Co.  Formerly known as CrossFit Rewired. He's gone through a journey many of you are considering or are currently on yourself and I wanted to share his story.

One of the main topics I'll be presenting on during my One Day Biz Seminar in Boston, MA on Feb 22nd will be the sales workflow...but this time with a twist. I'll be presenting on the differences between PT First Sales vs. Straight to Class Sales Which model should you be deploying and why.  What to say, do and create in order to manufacture the best first day client experience. How should yo...

So many microgyms are bloated, slow and too fat. I'm referring to their business operations, operational capacity, equipment choices and programming methods. 

If you're not able to attend my One Day Biz Seminar in Boston, MA on Feb 22nd - you're missing out.   But I wanted to at least give you a sneakpeek as to what I think you guys need to know about this new (not really new...just updated and better than what you're currently using) marketing funnel that we've used at Urban MVMNT to have the best sales quarter of our existence... And no, thi...

The UX (user experience) that leads up to you asking for the prospects money is make or break. In this podcast episode, I break down the best way to create an ideal UX in both a PT First model + group only model. 

I like to think that my work has given enthusiasm, inspiration or dare I say, permission to others who wanted to help microgym owners but just didn't have the balls to hit record and talk into their camera. From my first video back in 2015 to where I am today with WTF Gym Talk, I feel confident in my ability to give content creation advice to others - regardless of who they are trying to reach wit...

So you're telling me that you have clients who are paying for coaching from someone else other than you?   Well that's embarrassing. 

So you have something super special that you want to protect huh???

Zak Leighton is the co-owner of CrossFit Distinction in Cleveland, OH and a helluva good dude. He's also decided to get into the vacation cruise ship industry by renting milltion dollar yachts and sending thousands of fitness fans out to sea to workout, party and hang out with some of their favorite fitness celebs.  WOD on the Waves was originally a concept I used as comedic relief in my cont...

Are you still waiting till the very end of a prospect's first class or initial consult to show them pricing information? Do you still covet the pricing options like it's some secret relic you can't show them or you'll magically lose the sale cause you won't be able to add value or some other lame fucking bullshit reason? If so...this is for you.  

A new monthly segment that I'll be co-hosting with Boris Kezic, founder of Metcon Creative (the branding firm I've used to help add extensive branding assets to Urban MVMNT as we continue our re-branding journey). On this first episode we get balls deep into some of the common issues we see with microgym owners as they start the rebranding process and talk about some of our favorite sources of ins...

I recently did a vlog on this concept of The New Marketing Funnel For Microgyms and it stirred up quite a response so I wanted to increase the awareness on what I think you guys need to strongly consider if you're looking to drive more traffic into your building without running bullshit gimmicky challenge ads.

Dan Uyemura is the CEO of Push Press and one hell of a guy to jam on business with. We go into a plethora of details from the broken business model that most CF Affiliates are running with to leaning out your microgym from a cost perspective and operational capacity.  To learn more about Push Press and the cool shit they're doing - www.pushpress.com  

Jeremy Hohle is more famous than you. His gym has probably also been around longer than yours. And even though this guy is also a complete bad ass who still attends biz seminars hours after having his appendix removed, he's probably one of the most down to earth, awesome and good dudes I've ever met. Jeremy is the owner of Ragin CrossFit in Lafayette, LA and is the famous Drew Brees doppelgänger y...

Joe bought a Peleton and we get into what a huge pile of boogey douche he's become because of it....the end. Just kidding. Kinda.    We more or less breakdown the attraction behind Peleton, their recent marketing misfire that caught them some serious negative PR and the brilliance of Elon Musk's Cyber Truck debut.  

Part 1 of a sales specific series that I'm going to cover more on in 2020.   Big picture topics are great, but my fav content to create is specific action items and I think you guys are going to get a lot out of this one. 

Shannon Kennedy is a badass female, amazing gymnastics coach, a good friend and FORMER employee of CrossFit SouthEnd. The title of this podcast is def. riding the clickbait wave but not really.  Shannon ran the gymnastics program at CFSE and when we made our move to rebrand to Urban MVMNT, specialty classes like Olympic Weightlifting, gymnastics, endurance, etc were not a part of that vision....

"So Stu, I started working with a new website guy" "Awesome!  How's it going?" "Well, it's OK I guess...but his website isn't getting me any leads" "You realize websites aren't designed to get you leads, right???" "I just figured he'd be able to also help me with some ads and offers and stuff, ya know" "What I know is that you're fucking retarded...sit down, we need to talk"

A growing majority of individuals I speak with are very, very new to the content game. Like the don't even mess with social media themselves, personally - let alone from a business standpoint. So I figured this podcast would be beneficial to anyone who is having a hard time getting started with content creation. 

I've had some microgym owners reach out about what exactly we've changed regarding the movement selection we prescribe at Urban MVMNT so I figured I'd share a bit.