The Simpler Business Podcast with Marissa Roberts

When you’re an entrepreneur or small business owner, it's easy to fall into the trap of thinking that perfection is the key to success. But the reality is, mistakes are an inevitable part of your journey. The true measure of your success lies not in avoiding errors but more in how you respond and learn from them! --- Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Too many business owners focus on scaling and growing without the proper foundations in place which causes problems as they grow. This eventually leads to burnout and structural issues in their business that cost time, money, and energy to fix. Scaling with sustainability at the forefront is the key to healthy, lasting growth.  Tressa Beheim joins me on the show this week to talk about why having...

Do you ever feel like you’re supposed to follow a certain path just because it’s the "safe" or “expected” choice? Or think the only way to find success is to do what you see other successful people are doing? Have you ever really had the chance to sit down and think about your life and career and whether what you’re doing makes you feel really, really good? When you’re an entrepreneur, r...

If you’re a coach who feels like you’ve hit the ceiling for how much income you can make in your zone of genius, you’re going to LOVE this episode. If you’ve made good money before, but you struggle to raise your rates… If you feel like something’s missing in your approach to running and growing your coaching business, but you don’t know what you don’t know.. If you’re comparing yourself to other...

Sales conversations can be nerve wracking —especially when you’re in the early stages of your business. You want to convert prospects into customers, but you don’t want to come  across as pushy or "sleazy". If sales make you nervous, you're not alone. Plenty of business owners and entrepreneurs feel apprehensive about selling and stress about making the sale without feeling awkward o...

Today we’re talking branding for your solo business. Good branding is crucial for solo business owners, service providers, coaches, and course creators because it creates personal connections, enhances professionalism, and helps you stand out in a competitive market.  And it’s more than just colours and fonts. A strong, consistent brand attracts ideal clients and supports premium pricing, and that...

As entrepreneurs, it's often not just the external challenges that impact our business's success, but also our internal dialogue. The way we think about ourselves and our businesses can profoundly influence our performance and profitability. Making deliberate mindset shifts can be just as important as any other strategic business decision. Today I’m going to share with you three transforma...

How you are going keeping up with your social media presence for your business? There are so many platforms now that it feels almost impossible to be consistently present on all of them. And even if you can post daily on all platforms, is it really helping to grow your business and make more sales? I spend a lot of time on social media, particularly on TikTok and Instagram - as a consumer. I love...

Being a business owner often means wearing multiple hats and juggling multiple tasks all by yourself. You want to do it all because you’re very conscious of your budget and need to be able to afford to run your business as it grows. But once you start to see consistent sales and cash flow, you get even busier managing your deliverables, and your business growth should not come at the expense of yo...

We’re talking about creativity today because creatives are often undervalued and restrained. People think being creative is a soft skill, a nice thing to do but don’t consider it a business builder - and they’re wrong. Whether you work for yourself or for a company, your creativity is one of your most powerful assets. Companies and corporations suffer from high turnover, lack of job ownership and...

So many of us think owning a business is going to give us better work life balance than a 9-5 or working under someone else, but the reality is many new business owners end up working 24/7, burning out, getting sick, and it’s almost seen as a right of passage for business owners.  At this point we start to make the necessary changes, but wouldn’t it be nice if we could skip the struggle and simply...

Are you jumping between marketing strategies without allowing them time to start working? The allure of new marketing trends can be appealing- you notice someone else doing something you haven’t seen before , perceive them as more successful than you and feel like you should ditch your current strategy and follow theirs instead. I don’t blame you. We live in a world of instant downloads and short...

Ok business owner, you have honed your skills, perfected your craft, and you're ready to make a real difference in people's lives.  But there's one catch—you haven't actually started selling your coaching, services or courses because you don’t quite feel like you’re ready yet. What’s holding you back? Do you feel like your offers need to be perfect before you can sell them? I’ve wo...

How are you feeling right now, as a business owner? Do any of these resonate with you right now? “There has to be more to success than just money” “Owning my own business can be lonely - I miss the support I had when I worked at my regular job” “I’m showing up and doing all the things but feeling unfulfilled” “I’ve had some great achievements but they’ve come at a price” “I’m not sure I can sustai...

We talk about online courses a LOT here on the podcast because they’re such a game changer in your business when it comes to increasing your cash flow and freeing up your time. Passive in my experience applies to everything once it’s all set up and working - you’ve created your product, you have a sales & delivery process set up for it, and you have a marketing strategy that actually converts....

So you’ve been running your service business for a while now, and things are going well! You’ve got a steady stream of clients who are loving what you do, and you’re finding yourself getting busier and busier. This is usually the point when we solo business owners start to think about what comes next for the business. We see other business owners get to this point and start to focus on scaling and...

If you’ve listened to the podcast for a while, you already know I’m a big believer in building a business that aligns with your natural strengths, talents and interests.  When you do what comes naturally to you, when you do what you enjoy and you price your offers well, the whole business experience is smoother. It doesn’t feel like hard work. You enjoy showing up and doing the things that move yo...

This week we’re talking about scaling your business without increasing your workload! Scaling a business is an exciting idea, but a lot of us shy away from it thinking that with growth comes an increased workload. I am the opposite! I truly believe you can have as much freedom as you want in your business if you do some strategic planning and take advantage of some of the tools available these day...

Back in 2011 I left corporate and started my first business, Beautifully Organised. I wanted more control over my time, to run my own schedule and to work on my terms. I wanted to be home for my young children more instead of having to work long hours, evenings and weekends. I wanted my work to fit around my life, and over the past 13 years I’ve worked with a lot of small business owners who want...

If you love the idea of leaving corporate, leaving retail, leaving the 9 to 5 or what hour hours you’re working and you really want to start your own business and work for yourself but you don’t know what kind of business to start or what to focus on, then you are going to find this episode, really really inspiring and really really motivating. A good friend of mine, one of my absolute favourite p...

Keeping your client docket full is something most of us are nervous about when we’re first starting our business, whether we’re service providers, coaches or course creators.  When I speak with small business owners and entrepreneurs about working with clients, they’re typically focused on finding new ones, which I find very interesting, because retaining clients is actually much easier than attra...

January brings a unique challenge for course creators, coaches, and service-based businesses: the post-holiday slowdown.  After hustling and bustling through the holiday season, the sudden drop in client engagement and sales can be a little disheartening and it’s something we all worry about once January hits. But it doesn’t HAVE to be a slow time in your business. With a couple of helpful strateg...

We’re heading towards the end of the year and this is a prime time for us coaches, service providers, and online course creators to set the stage for success in early 2024! When you start the new year with a bit of a plan and either some simple actions to go with them or a simple way to outsource or delegate them, it’s easier to get into a consistent rhythm which helps with your visibility, growth...

Live launches are intense and can put your business into feast or famine mode - big influxes of cash every few months with nothing in between. Evergreen funnels have gained popularity in recent years because they allow you to bring in regular cash flow without the intensity of launches - in theory, it’s a set-and-forget job, you create your funnel, turn it on, and let it do the selling for you! Th...

At this time of year we tend to slow down and wrap up, thinking it’s a slower season for course creators, coaches and service providers. But I find this month is great for a quick and easy cashflow boost! Today I’m sharing my favourite simple way to create and sell an offer to bring in that extra cash before Christmas! --- Ready to simplify your business? Start with these resources:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...