The RETHiNK Podcast

Take a lean mouse and give it the gut bacteria of an obese mouse, and it doesn’t just get fat. It starts behaving like an obese mouse. It eats more. It steals food from its littermates. It stops getting on the exercise wheel. Every attribute transfers, not just the metabolic ones. Do the same with a depressed mouse and a healthy one, and the healthy one becomes depressed. Run it in the other direc...

Yanik Silver had everything the scoreboard asks for. Money coming in, an Aston Martin in the driveway, one of the best reputations in internet marketing, a wonderful family. From the outside, a man who had it figured out. Then he sat down with his journal and asked himself whether he’d be happy doing the same thing ten years from now. The honest answer was no. What he did next cost him the car, a...

Scott Picken was seventeen when his father went bankrupt. The man had done everything the system asks of you. School, university, chartered accountant, financial director of a listed company. He followed the instructions exactly, and it ended the way it ended. His son has spent the thirty years since working from the assumption that the instructions were wrong. Years later, Scott found a block of...

Mark Anastasi was seven thousand pounds in debt and living in an abandoned building on Earls Court Road, two doors from the tube station, windows smashed out and boarded over with plywood, about twenty homeless people sharing the place. He'd just been fired from a telesales job for marching in and demanding they double his salary. He was eight years into a depression. Not long before, he'd taken t...

Jim Gale spent two years reading everything he could find about what's going wrong with the world's food, water and energy, and it nearly broke him. He'd just had his first two daughters. He was living in Costa Rica with money in the bank and nothing to do, and the more he learned the worse it got. Then he read one sentence from Bill Mollison, the father of permaculture: though the problems of our...

Rich Schefren was in a funk. His business was losing money, he wasn't doing anything about it, and not doing anything about it was making the funk worse. Walking into his office that morning he spotted a report he'd written for clients fifteen years earlier — The Hidden Obstacles of Success, the most well-received thing he'd ever sent them — and thought: the man who wrote that was in better shape...

Mrs. Godfrey was running the careers stand in the school hall when sixteen-year-old Matthew Fiddes reached the front of her queue and told her he wanted to teach taekwondo for a living. "Don't be ridiculous, Matthew," she said. Nobody makes money doing that. Go and be a PE teacher. He left school with no qualifications. Three years later he drove back to the same school in a brand-new Ferrari 355...

Joanna Hunt spent twenty years as a ghostwriter for New York Times bestselling authors and household names, which means she has spent two decades being very good at something while nobody knew her name. Then in 2019 a coach refused to leave her alone about becoming a book coach — Joanna kept saying no — and she finally ran one group to make her go away. She fell in love with it and never went back...

Matt Fiddes was in infant school in Swindon when his teacher put on "Bad" for the warm-up, and again that summer when the holiday club screened Moonwalker after lunch. He had no way of knowing he'd spend a decade of his adult life standing a few feet from the man who made both. Matt is an entrepreneur first — he runs the largest martial arts franchise in the world, has won more awards than he can...

Most people don't extend their life. They extend their dying. The final decade becomes the worst one — chronic disease dragged out for years, mobility gone, the body outliving the ability to enjoy being in it. Regan Archibald has a different goal, and he states it plainly: he wants to die fast, in a young body, at an old age. He's aiming for 222. Regan is the founder of Ageless Future and one of t...

Twenty years ago, a mentoring session went sideways in the best possible way. Paul Dunn was the mentor. A tiny Japanese woman named Masami Sato walked into his book-lined office, sat down, and asked if they could flip the arrangement — could she ask the questions today? Then she asked one that redirected the rest of both their lives: what if, every time business was done, something great happened...

Everyone's having the wrong argument about AI. On one side you've got the exuberant crowd convinced they're about to become gajillionaires overnight. On the other, the preppers convinced the machines are coming for us. Gary Wilde thinks both camps have made the same mistake: they've made AI the subject. It isn't. We are. Gary is a turnaround specialist by profession — the person businesses call wh...

Forty-nine days, seven hours, and eleven minutes. No engine. No sail. No support boat closer than four or five days away. Just two men in what Peter Sage calls a beefed-up canoe, rowing two hours on and two hours off, around the clock, three thousand miles across the Atlantic — through eleven-meter waves that came every five seconds for four days straight. Peter Sage has spent nearly three decades...

The guest cancelled last minute, so this one's just Paul and George with a live audience and no script — which turned out to be the whole point. It became one of the most honest conversations they've had, and going by the chat, it hit a nerve. More audience interaction than any episode yet. It starts with the domain you bought in 2019. The course you never finished. The book that's still half in y...

George has spent most of this podcast's run as the AI doomsayer — bug-out bag ready, be-nice-to-the-machines, waiting for the moment the robots throw the three laws out the window. So when he and Paul finally decided to bring an AI expert onto the show, they both landed on the same name without discussing it: Mike Filsaime. Mike is one of the true OGs of online marketing — a top-five name whenever...

Everyone dreams of the big exit — the seven-figure payday, the beach, coconut water in a little tiki glass. George has watched a lot of people chase it. What he's noticed lately is stranger: more than half the people he knows who sold their businesses ended up buying them back. Sometimes at a profit. That's the kind of counterintuitive reality that runs all through this conversation with Jonathan...

Both of us caught ourselves doing the same thing recently: the second we sense a video is AI-generated, we scroll straight past it. Not because AI is bad — we're about as pro-AI as two people get — but because we're no longer sure it's them. And if we can't tell what's real anymore, neither can your audience. That's the thread running through this whole episode. It kicks off with Ryan Levesque's n...

Every few years someone credible tells you to get out of the market. A big brokerage quietly warns its top clients. A famous author predicts the greatest collapse of all time. And they're always right — eventually. Which, as Paul points out, is exactly what makes the advice almost useless. This episode starts as a proper back-and-forth about money and ends somewhere far more practical: a full play...

Two people meet. They're kind. They love each other. They wake up every morning genuinely wanting the best for one another. On paper, it should be Disney. So why do so many of them end up taking each other into a private hell? That question has consumed Rory Kilmartin for the better part of 40 years, and the answer he's spent two decades excavating is not the one you'll hear from most relationship...

The week SpaceX went public and turned Elon into the world's first trillionaire, Paul and George started where everyone else did — but ended up somewhere almost nobody goes on a podcast. The first half is the news. Why the hate aimed at Elon has nothing to do with the money and everything to do with which team he picked. Why most of the outrage is bot-driven noise from people who don't understand...

Paul thought he was in 12 or 13 masterminds. When he actually sat down and counted, it was 20. George's immediate response was to call for an intervention. But that number — and the reaction it gets — is actually the perfect entry point into a conversation most entrepreneurs never have honestly. What do masterminds actually do for you? What separates one worth $40,000 a year from a glorified semin...

Good one to work with — this episode goes deep into territory most podcasts won't touch, and that's exactly what makes it worth selling properly. Here's your title and description: TITLE: You're Not Sick. You're Stuck. Dr. Doug Lehrer on the Hidden Root Cause of Almost Everything DESCRIPTION: The man sitting across from George in this episode has spent 40 years and hundreds of thousands of session...

Paul's been jogging every day for seven years. No sugar. No bread. No cheese. Cold showers for three and a half years. Gym every single day for a year and a half. And he still looked five months pregnant. That's not a joke — that's the before photo he showed George at a mastermind in Tampa, right before George said "who is that?" and Paul said "that's me." It's also the story that kicks off Episod...

Paul and George are back, and Episode 5 might be the most wide-ranging one yet — in the best possible way. George couldn't sleep. So he did what any reasonable person does at midnight: built and launched a free web app. Frequency Nova is a sound tool for binaural beats, solfeggio tones, and deep focus sessions — and he put the whole thing together using Claude AI before most people had their morni...

This one went a few places — and that's exactly the point. Paul O'Mahony and George Shepherd kick things off with a debate that's been quietly dividing the entrepreneur world: are live events actually coming back, or is everyone just saying that? From there they wade into the Alex Hormozi/Tony Robbins deleted video saga — not to pile on, but to ask the smarter question underneath it: what does it...